Crisis leadership is the ultimate type of leadership, and it can be utilized to help businesses who are currently facing uncertainty, and who will face uncertainty in the future. The state of the business world after COVID-19 left a lot of people really shaken. Many organizations found themselves unprepared and unsure of how to proceed. Mary Kelly discusses leadership during a crisis in this expert sales interview, hosted by John Golden.
This expert sales interview explores:
- The “what if?” plan
- Deciding what’s important
Many companies don’t think about the “what if,” and find themselves unprepared when the “what if” happens. Businesses should be thinking about potential threats and harms, and coming up with contingency plans in order to prepare.
If and when you find yourself or your business in crisis, understanding what’s important can make a tremendous difference in rebounding. Part of leadership during a crisis involves business leaders looking at what is important in their organizations, and prioritizing resources and money for those things.
Everyone takes queues from the leader. If the leader is panicked, or just looking for safety and shelter, everyone else will follow suit and do the same. But, if your leader is looking bold and courageous, it will help your salespeople, sales team, and customers do the same thing.
People need anchors. They need people in their life who are stable and calm and know what to do next.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.