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TV Expert Interviews / Leadership / Dec 6, 2020 / Posted by Bilyana Georgieva / 1825

How Digital Technology Brings New Business Opportunities (video)


What are the advantages of digital transformation? In this Expert Insight Interview, Bilyana Georgieva discusses the company’s digitalization and new opportunities arising from it. Bilyana Georgieva is a Digital Nerd and Keynote Speaker who trains companies and virtual event organizers.

The interview discusses:

  • Digital transformation
  • Digital technology opportunities
  • Process digitalization

Digital as a New Normal

The recent Covid-19 crisis has shown us that nowadays, going digital is a must. Hence, changes are necessary, and ‘online life’ is our new normal. When it comes to companies, they are facing persistent pressure to digitize all their activities. In order to see the level of your company’s digitalization, you should calculate how many days or months you need to organize remote working. The second important thing is to realize employee’s adaptability to the change and their perception of new opportunities to improve profitability, reduce costs, and boost revenue. Therefore, you will have to train your employees to work in a digital environment. Now more than ever, time management will be of great importance to everybody. Moving from analog to digital will help you to share your information rapidly and without unnecessary expenses.

New Opportunities

When going digital, you should be aware that you will have to do things differently. It means that ways of communication will change when switching from face to face meetings to online conversations. It is of great importance to see it as an opportunity to reduce your travel costs by gathering more people settled all around the world at the same time. Also, you have the chance to do it more frequently and not just once or twice a year as before. Besides, you will have more time to discuss with your stakeholders and introduce new ideas. Hence, moving into a different way of thinking and embracing of the digital craft will allow you to transform yourself and add a new virtue into your portfolio.

Process Digitalization

Reorganization of the company comes as a consequence of introducing new technologies and going digital. Thus, it is understandable why we have to accept new concepts. It will create new positions and change most of the job descriptions. Mindset shifting will be of great importance when going into transition. Besides, the opportunity of reaching people more easily has to be in your focus. Organizing frequent online meetings or group gatherings will help you to achieve consistency while doing business. Also, the organization of focus groups, round tables, and panels will help you in sharing knowledge and expertise through your company much faster. Regardless of the form, online connection and cooperation will improve and build up your business. It also allows you to create your online community.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

Bilyana Georgieva is an entrepreneur and founder of iConnect21 and she is a non-executive director in The Business Arena Academy. She has been working with more than 20 industries from multibillion corporate companies to engineering, energy, transport, healthcare, retail, charities, and more.


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