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TV Expert Interviews / Leadership / Nov 21, 2019 / Posted by Scott McKain / 2323

Creating Distinction


Scott McKain who teaches organizations and professionals how to create distinction in a hyper-competitive marketplace so they can stand out and move up. From distinctive convention keynotes to highly personal, interactive virtual training, he uses three decades of experience and research to custom design highly engaging programs that meet your unique requirements and needs.

John Golden and Scott McKain discussing the following points:

  • What is the exact meaning of creating distinctions?
  • Today, where everything is so digital that the salesperson can easily hide behind technology and not really be able to create distinction, how to do you manage?
  • How to go about creating a distinct or distinguish the image of yours in the eyes of consumers or customers when things are somewhat commoditized?
  • The experience that the customer owns over the long period of time is what we really can’t ignore and the trouble is that you only need to drop the ball once for it to color the whole experience. What are Scott’s thoughts about the same?
  • What is the role of human connection in your overall growth and development of the business?

“The Four Cornerstones of Distinction”

  • Clarity:

The first cornerstone of distinction is clarity. This requires you to define who you are, what you’re about, and, just as importantly, who you are not.

  • Creativity:

Scott explains that the most surprising part of his research into distinction is that creativity follows clarity and not the other way around.  This is because you want to be creative, but within the boundaries, you developed for clarity.  Otherwise, you will wander aimlessly, creating new ideas without any guideposts.

  • Communication:

Communication is another cornerstone of distinction.  Great companies and leaders consistently communicate.  When you tell powerful stories, customers find it compelling and want to do business with you.

  • Customer-Experience Focus:

From small business owners to customer experience experts and larger company CEO’s, there are different ideas of what makes a customer experience great. Customer experience is beyond customer service.  Organizations that do this well communicate the vision, listen to the customer, have an effective feedback system, and continually ask how each action will create a compelling experience.

In our homogenized world, companies in every sector–from big-box retail to financial services; from fast food to entrepreneurs–appear more and more alike, as do the tweets and LinkedIn pages of professionals across the country.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

Scott McKain creates captivating presentations and bestselling books which clearly reveal how to create more compelling connections between you and your customers and how to stand out and move up, regardless of the economic climate in your industry.

Author's Publications on Amazon

No matter who you are, what you do, where you work, or how much money you make, you can learn a lot from a cab driver--especially when it is Taxi Terry, a successful self-starting entrepreneur who combines passion with effort and skill to create distinction…
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In this hyper-competitive, globally connected world, how do organizations and individual professionals stand out from the competition and engage their customers?"ALL Business is STILL Show Business" reveals that the secrets and standards of the entertainment industry are exactly what every business in any industry needs…
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Have you taken your business from good to great, only to find that ''great'' still isn t cutting it? Are you making all the right moves in your career and still not receiving the recognition you have earned? Why do companies like Apple get all…
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If you want to overcome the challenge of showrooming, use your assets as a retailer to your maximum advantage, and create loyal, lifelong customers, you need to read: "Digging Wells and Building Fences"!
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The goal of this book is to help you and your organization achieve iconic status through sound research and practical wisdom. After reading "Iconic", you will be ready to take your business to the highest level.
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Can a book actually help you close more sales? Yes it can! Sales Success is the book that shapes sales careers. While reading this sales fable, learn sales strategies used and recommended by members of the sales hall of fame including Zig Ziglar, Tom Hopkins…
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It's not that we can't see the forest for the trees, it's just that these days, every tree looks exactly alike. From big box retail to fast food to insurance-no one stands out. Distinction has collapsed into beige uniformity. And in today's tough economic times,…
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Business executive Scott McKain addresses the biggest obstacle to revenue for businesses in the twenty-first century-the disconnect between what customers seek and what organizations deliver. Drawing from his experience as Vice Chairman of a $100 million organization, McKain reveals how to provide a superior client…
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