Jennifer Peek is a realistic leadership, strategic financial insights and actionable advice developed from over 25 years’ financial experience benefiting companies from Fortune 50 to start-ups. From business valuation to quality of earnings to daily cash flow analysis, I focus on what makes the financial elements of companies tick (or not). At Peek Advisory Group, she consults with executives and business owners to identify business gaps and opportunities.
Expert Insight Interview with John Golden and Jennifer Peek as they cover these points:
- When you work with small start-up businesses the scramble is always there just for revenue. It is not always there for profitable revenue. It is just there for anything. What are some of the things that people should look at and from the get-go to make sure as they execute on their vision that they are keeping in mind maybe some of you know they are hidden traps that they can fall into?
- One thing that people often overlook, for instance, the biggest destroyer of homes in the US is not fire or flood; its termites because they are hidden. Similarly, in business, there is a similar situation as you said you need the data but sometimes people are not tracking all of the expenses that all the cost of sales and all the different resources that have been pulled in and as you say may end up with unprofitable revenue. What Jennifer has to say about the same?
- If you are a consultant or sole proprietor of a small business, it is very easy to start giving away your time for free. As a result, it will come back to you positively in the future. What is Jennifer’s perception regarding the same?
- On the point of the right kind of clients, there is also a need to set the right ground rules and apply them early to see the best results. The other part is the cash flow as it is one of the essential things. Maybe you go out and find some revenue from customers but if they are ones that suddenly like to pay you in 120 days instead of 30 days then that will not be helpful for you as a small business organization. – To Jennifer Peek.
- What are some other things that you would advise people as they set up their business or even as they mature their business on profitable revenue? – To Jennifer Peek.
Income statements and balance sheets are meaningless without the background of the business activities that generated them. Budgets and forecasts can be pipedreams without the analytics that created them.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.