In this Expert Insight Interview, Brandon Fluharty discusses his personal operating system as the antidote to hustle. Brandon Fluharty has done business with the world’s largest brands, and he has sold over $50 million in SaaS deals using conversational AI. However, he decided to ditch the “hustle culture” and create a unique personal operating system from the ground up. This system has been designed to sustain peak performance without sacrificing health and wellbeing.
This Expert Insight Interview discusses:
- Brandon Fluharty’s motivation to create a personal operating system
- How the lockdown helped Brandon improve his performance
- The lessons we can learn from professional athletes
Offset Circadian Rhythm
The onset of the pandemic drove Brandon to look at creating a personal operating system. Before the pandemic, working in strategic selling, he was on a plane just about every week.
He would be in a different time zone every single week for three to four months at a stretch, and it wasn’t uncommon for him to travel across the country for an hour-long meeting, only to turn around and come right back. When you’re in this situation, your circadian rhythm is off, and your sleep is off, meaning your performance is also off.
So, the lockdown reminded Brandon of a time in his early adulthood when he was an aspiring soccer player in Eastern Europe and had a set schedule every day — getting up, going to bed, eating, and training at the same time. This consistent schedule allowed Brandon to get 1% better every day as a player.
When the pandemic hit, and he had the opportunity to go back to a set schedule, he started digging deep on this topic. He started looking at whether his sleep pattern could have a measurable impact on his sales, and he discovered that it absolutely did.
In sports, when people are preparing for peak performance, they’re not going all out all the time, the way we’ve been taught to do, especially in corporate America. They don’t do that because they realize that you can overstress your body and that recovery time is crucial.
We can learn so many lessons from professional athletes in this regard, yet in the corporate world, we’re still addicted to constant motion, working all the hours we’re given, and just being on a hamster wheel.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.