Steve Weinberg spent his life selling and helping others sell more and faster. He has over three decades of leadership experience in sales, most recently at Accuity, now part of LexisNexis Risk, Dun & Bradstreet, AC Nielsen, EDS, Deloitte, and Touche. He is a building expert, guiding and sustaining high-caliber sales teams and creating exemplary standards in account management. In this expert insight interview, Steve and John discuss his new book on how to succeed in sales.
This Expert Insight Interview Discusses:
- Understanding the Buying Process
- Generating and Qualifying Leads
- How To Approach LinkedIn for Business Development
Getting Start With Lead Generation
If you want to grow and market your business, you must be deliberate in how you interact with website visitors and nurture them through the sales pipeline. Capturing quality leads does not have to be a guessing game; there are tried-and-true strategies for locating qualified leads and moving them through your sales funnel.
Instead of attempting random lead creation strategies and hoping for the best, focus your efforts on the tips for deliberate and productive lead generation.
- Make quality content that stands out.
- Optimize your content to generate leads.
- Allow mobile users to provide information more easily.
- Email can be used to identify qualified leads.
LinkedIn For Business Development
LinkedIn is mainly used to “strengthen your professional network.” Individuals can use it to reconnect with old coworkers, acquire referrals for new companies, or hunt for new employment.
However, how do you effectively market your company on LinkedIn?
While having a company page is necessary, your personal presence is likely to be more beneficial in terms of building relationships. Creating valuable material will help you establish yourself as an expert. You can either boost content or generate ads using LinkedIn’s campaign manager. LinkedIn is unrivaled when it comes to creating business contacts in B2B marketing. LinkedIn has 61 million senior-level influencers among its users. Forty million people make decisions.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.