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TV Expert Interviews / Improve Sales Skills / Nov 3, 2022 / Posted by Steve Weinberg /

How To Succeed In Sales (video)

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Steve Weinberg spent his life selling and helping others sell more and faster. He has over three decades of leadership experience in sales, most recently at Accuity, now part of LexisNexis Risk, Dun & Bradstreet, AC Nielsen, EDS, Deloitte, and Touche. He is a building expert, guiding and sustaining high-caliber sales teams and creating exemplary standards in account management. In this expert insight interview, Steve and John discuss his new book on how to succeed in sales.

This Expert Insight Interview Discusses:

  • Understanding the Buying Process
  • Generating and Qualifying Leads
  • How To Approach LinkedIn for Business Development

Getting Start With Lead Generation

If you want to grow and market your business, you must be deliberate in how you interact with website visitors and nurture them through the sales pipeline. Capturing quality leads does not have to be a guessing game; there are tried-and-true strategies for locating qualified leads and moving them through your sales funnel.

Instead of attempting random lead creation strategies and hoping for the best, focus your efforts on the tips for deliberate and productive lead generation.

  1. Make quality content that stands out.
  2. Optimize your content to generate leads.
  3. Allow mobile users to provide information more easily.
  4. Email can be used to identify qualified leads.

LinkedIn For Business Development

LinkedIn is mainly used to “strengthen your professional network.” Individuals can use it to reconnect with old coworkers, acquire referrals for new companies, or hunt for new employment.
However, how do you effectively market your company on LinkedIn?

While having a company page is necessary, your personal presence is likely to be more beneficial in terms of building relationships. Creating valuable material will help you establish yourself as an expert. You can either boost content or generate ads using LinkedIn’s campaign manager. LinkedIn is unrivaled when it comes to creating business contacts in B2B marketing. LinkedIn has 61 million senior-level influencers among its users. Forty million people make decisions.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

Steve Weinberg has spent his life selling and helping others sell better, more, and faster. He recently led the Accuity sales team to new sales accomplishments for twelve years. Accuity is a British-Dutch technology company that is now part of Lexis Nexis Risk Systems and is a RELX subsidiary. It provides anti-money laundering and electronic payment solutions to financial institutions and corporations. While at Accuity as a salesperson and simultaneously as a manager of a team of salespeople, Steve closed the largest sale in the company’s history. Steve sold Accuity’s products to Apple, Microsoft, Amazon, eBay, PayPal, Google, Facebook, Costco, Silicon Valley Bank, Intel, Prudential, Wyndham Worldwide, all of which were not previously customers.

Author's Publications on Amazon

MORE THAN 50 PERCENT OF SALES PROS REGULARLY FAIL TO ACHIEVE THEIR ANNUAL SALES TARGETS. Shocking, right? But it doesn't have to be this way. Sales is no longer a simple linear process, and thus professionals in the industry-and those who hope to enter the…
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