In this Expert Insight Interview, John Molyneux discusses his latest book, Sales Samurai Master: Get Your Black Belt in Sales. Besides being an Amazon best-selling author, the Sales Samurai John Molyneux is a martial artist, podcast host, sales coach, and military veteran.
This Expert Insight Interview discusses:
- The ideas behind the Sales Samurai approach
- The importance of revisiting the fundamentals
- How to persevere despite the rejections
Origin of the Sales Samurai
There’s a lot of correlation between martial arts and sales. The repetition and discipline required to become a great martial artist are also needed to become a great salesperson. In martial arts, you’ll be repeating the punches and kicks over and over, while in sales, you’ll be repeating your script and repeatedly knocking on doors.
Discipline, perseverance, patience — these are just a few of the skills both martial artists and salespeople need to succeed.
When people have been in sales for a long time, sometimes they tend to forget the fundamentals. Perhaps they cut some corners and avoid doing some things they know they should be doing because of a misplaced sense of confidence due to their experience.
In sales, as in martial arts, you must work on fundamentals if you want to keep growing and progressing. The foundation is what keeps you grounded, and if you don’t work on it, you can quickly become unstuck. This is true for sales and martial arts, as it is for any other skill or facet of life.
Pushing Through the Pain of Rejection
People tend to look for an easy way out, but unfortunately, there isn’t one when it comes to cold calling. Like anything in life, if there’s something you want to achieve and get good at, you have to do it despite the pain.
There’s no way to suddenly feel happy about getting a door slammed in your face or get hung up on when you’re cold calling. These things will never be enjoyable, but you can build a resistance to them by pushing through the pain. You don’t have to be a martial artist to understand this or apply it to your life; all you need is discipline and the ability to keep going even when the road ahead is rough.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.