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TV Expert Interviews / Improve Sales Skills / Apr 15, 2021 / Posted by John Molyneux / 2023

Get Your Black Belt in Sales (video)


In this Expert Insight Interview, John Molyneux discusses his latest book, Sales Samurai Master: Get Your Black Belt in Sales. Besides being an Amazon best-selling author, the Sales Samurai John Molyneux is a martial artist, podcast host, sales coach, and military veteran.

This Expert Insight Interview discusses:

  • The ideas behind the Sales Samurai approach
  • The importance of revisiting the fundamentals
  • How to persevere despite the rejections

Origin of the Sales Samurai

There’s a lot of correlation between martial arts and sales. The repetition and discipline required to become a great martial artist are also needed to become a great salesperson. In martial arts, you’ll be repeating the punches and kicks over and over, while in sales, you’ll be repeating your script and repeatedly knocking on doors.
Discipline, perseverance, patience — these are just a few of the skills both martial artists and salespeople need to succeed.


When people have been in sales for a long time, sometimes they tend to forget the fundamentals. Perhaps they cut some corners and avoid doing some things they know they should be doing because of a misplaced sense of confidence due to their experience.

In sales, as in martial arts, you must work on fundamentals if you want to keep growing and progressing. The foundation is what keeps you grounded, and if you don’t work on it, you can quickly become unstuck. This is true for sales and martial arts, as it is for any other skill or facet of life.

Pushing Through the Pain of Rejection

People tend to look for an easy way out, but unfortunately, there isn’t one when it comes to cold calling. Like anything in life, if there’s something you want to achieve and get good at, you have to do it despite the pain.

There’s no way to suddenly feel happy about getting a door slammed in your face or get hung up on when you’re cold calling. These things will never be enjoyable, but you can build a resistance to them by pushing through the pain. You don’t have to be a martial artist to understand this or apply it to your life; all you need is discipline and the ability to keep going even when the road ahead is rough.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

John Molyneux is a Martial Arts expert and black belt, helping coaches, consultants, and service providers simplify their sales process. He is an author of 'Sales Samurai Master'. He combined his karate and sales skills and calls himself the Sales Samurai. John is the owner of The Sales Samurai, and he hosts the Cold Calling and Closing Mastery podcast.

Author's Publications on Amazon

John decided to write this book for a couple of reasons. One is that he is passionate about sales and martial arts, and two, he wanted to share his knowledge with the world!!
Buy on Amazon

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