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You Can Love A CRM!๐Ÿ˜
Blog / All About CRM / Feb 25, 2019 / Posted by John Golden / 1515 

You Can Love A CRM!๐Ÿ˜


Over the years as you have looked at CRM systems (ostensibly built for salespeople), I am sure you had the same thought as me:

Who on earth designed this and whoever it was has never sold or run a sales team!

๐Ÿ˜ฉConfronted by the maze of tables, convoluted navigation and sorry to say, sheer ugliness of traditional CRM it is no wonder that adoption is a problem and outright mutinies among users common.ย 

Many of todayโ€™s CRM newcomers still fall into the same trap of creating something that maybe looks a little better but on closer examination turns out to be just an updated rendering of the same table maze and unintuitive navigation.

๐Ÿ˜Pipeliner CRM, on the other hand, is designed by people with a long history in sales and sales management and everything we do is with the reality of the salesperson in mind. This is why we revolutionized the sales space by introducing the first, truly visual CRM. We work hard to make sure every element of the system is visualized as perfectly as possible so it instantly communicates to the user. This takes the same level of dedication to interface design that Steve Jobs adopted to propel Apple to where it is today.

With Pipeliner it is never design for the sake of it but rather every visual element has a specific purpose to communicate something of value to the salesperson in the most efficient way possible. We are visual creatures afterall and many salespeople are particularly so. The human brain, in fact, processes images 60,000 times faster than text and 90% of information sent to the brain is visual, so it is not surprising that traditional CRM with it rows and columns and endless labels has struggled.

At Pipeliner we know salespeople are busy people and have no time to learn or decipher systems that are not designed with their reality in mind. This is why we use visualization across the product to make everything come alive and intelligently communicate information instantly.ย ย Our Uniform navigation makes it easy for salespeople to quickly learn how to move around and use the system. This results in fast on-boarding and widespread adoption. Plus there are inbuilt visual support tools and guided tours to make sure help is always at hand.

One of the many things our users love is how our pipeline views are so engaging, organized and easy to use. They also love the fact that we present multiple views in most components of the system to allow them choose whatever works best for them.ย And because we know every sales team and salesperson has their own unique requirements we provide the ability for them to quickly customize their views and save them for ease of access later. No other system provides this kind of flexibility, just like no other system is this visual.

๐Ÿ˜Being sales professionals ourselves we are proud to have built a system that salespeople love looking at and more importantly enjoy using!

    About Author

    John is the Amazon bestselling author ofย Winning the Battle for Sales: Lessons on Closing Every Deal from the World's Greatest Military Victories andย Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

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