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CRM is Key Finding in LinkedIn State of Sales Report 2016
Blog / For Sales Pros / Jun 21, 2016 / Posted by Bruce Boyers / 4543

CRM is Key Finding in LinkedIn State of Sales Report 2016

LinkedIn recently released its State of Sales in 2016 report—which found that Salespeople rely on a variety of sales technologies, but spend the most time using CRM solutions and social selling tools, and believe both deliver the highest value.

Through our blogs, ebooks and even through our recent product releases, we at Pipeliner have been, for the last few months, pointing out the crucial need for CRM in addressing the frantic pace and level of confusion in today’s business world. Our most recent release, Automata, actually employs the science of cybernetics to assist salespeople and sales managers in navigating the incredible complexity of today’s sales landscape. Our next release, scheduled for July of this year, brings even more simplifying tools and benefits to salespeople everywhere.

It is evident that LinkedIn, through this report, has come to similar conclusions with regard to the need for CRM.


When it came to highlighting the amount of time spent with CRM, the report found that one-third (33 percent) of CRM users spend 3-5 hours per week using CRM tools. Almost one quarter (24 percent) spend more than 10 hours per week using CRM tools.

Sizes of businesses also played a role in CRM usage, at least according to this report. 44 percent of employees at medium-sized companies (100-999 employees) use CRM tools in comparison to only 23 percent of employees of small companies (under 100 employees) and 27 percent at large companies.

The report was based on a survey commissioned by LinkedIn, and conducted on 1,017 sales or business development professionals in the United States in December 2015/January 2016 by Market Cube, a research panel company.

Pipeliner is the best possible CRM solution for navigating today’s sales complexity. It is Instant Intelligence, Visualized! 

About Author

Bruce is a freelance writer and a 20+-year marketing veteran. During his career he has worked very closely with salespeople, achieved an understanding of how they can best be assisted by marketing, and gained a keen insight into the innate and singular abilities they demonstrate day in and day out.

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