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Snapshots Slideshows / Sales Management / Nov 24, 2016 / Posted by John Golden / 5167

10 Simple Social Selling Rules


Web 2.0 bred Sales 2.0, which is at last beginning to recognize and even to understand the reality that Buyer 2.0 trumps everything. In short, the buyer is king. The buyer controls the dialogue. The buyer decides when and where and how to engage with a salesperson—and most worrying for those in sales, if he even needs a salesperson. This has forced salespeople to reevaluate their role. The best salespeople realized back during the latter stages of the last millennium that they were no longer valued for their technical product or service expertise. They understood that they had to bring a broader value to the equation.

Now they must evolve again and develop a unique combination of strong business acumen, wide industry knowledge, and excellent human interactive skills that will make them relevant in a digital, information-soaked world. This is what will allow them to become thought leaders, trend spotters, consultative advisors and ultimately trusted partners.

This is the foundation of social selling.

One note of caution, though, is the simple truism that “if you can’t sell offline, you can’t sell online.” In other words if you don’t have good, solid, fundamental solution selling skills which you can evolve and adapt to the new social selling world, then technology will not compensate. To put it even more simply, you can be a whiz at social media, but if you don’t understand the fundamentals of solution selling and value creation you won’t succeed as a social seller.

And to help you this Slideshare will introduce you to 10 Simple Social Selling Rules.

About Author

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

Author's Publications on Amazon

John Golden, best selling author of "Winning the Battle for Sales" presents "Social Upheaval: How to Win At Social Selling" to explain how every B2B salesperson can add social selling methods to their toolkits, and why it is so important that they do so without…
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FROM THE CREATORS OF SPIN SELLING―TRIED-AND-TRUE STRATEGIES TO ARM YOU IN THE WAR FOR SALES SUPREMACY "I distinctly remember my first VP talking about 'campaigns' and 'targets.' Indeed, successful salespeople have made learning from military tactics an important aspect of their careers. In this engaging…
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