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TV Expert Interviews / All About CRM / Aug 30, 2019 / Posted by Paul Greenberg / 963 

Commonwealth of Self-Interest

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John Golden talks to the “Godfather of CRM” about his new book “The Commonwealth of Interest – this wide-ranging discussion is a “must-watch” video for those wanting to learn more about where customer engagement is headed.

Paul sits on the Global Advisory Board of the SEAT Consortium as the only non-sports professional of a sports business professionals organization & is a member of the University of Texas System’s Transformation Project Advisory Board.

Paul has been the EVP of the CRM Association, the Chairman of the University of Toronto’s Rotman School of Management CRM Centre of Excellence Board of Advisors, a Board of Advisors member of the Baylor University MBA Program for CRM majors, & co-chairman of Rutgers University’s CRM Research Center.

Paul works both with customer-facing technology vendors and practitioners to craft go-to-market strategies, engagement programs, product development road maps, marketing/messaging & outreach among other things.

Paul is considered a thought leader in CRM, having been published in numerous industry and business publications over the years. He was elected to CRM magazine’s CRM Hall of Fame in 2010 – the first non-vendor related thought leader in its history. He also writes on customer-facing matters for CBS’s ZDNet high profile tech media property (blogs.zdnet.com/crm). He is the recipient of numerous awards as a leader in marketing, sales, customer service, social media, and CRM.

    About Author

    Paul Greenberg is founder & Managing Principal of The 56 Group, LLC, an advisory firm, focused on customer-facing strategic services. Paul is considered a thought leader in CRM, having been published in numerous industry and business publications over the years. He was elected to CRM magazine’s CRM Hall of Fame in 2010 – the first non-vendor related thought leader in its history.

    Author's Publications on Amazon

    Updated to reflect the major changes in Customer Relationship Management (CRM) in the last few years, this third edition of CRM at the Speed of Light: Capturing and Keeping Customers in Real Time is a must-read for executives looking to leverage the latest technologies on…
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    Best practices for a successful Social CRM implementation Social CRM is critical to business success in today's hyper-connected environment. Customers' expectations are so great and their demands so empowered that a Social CRM strategy must be built around collaboration and customers engagement, not traditional operational…
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    Comments (2)
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    Albert Adedi commented...

    Very informative article.

    0

    Albert Adedi commented...

    This is really insightful.

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