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TV Expert Interviews / Business / May 3, 2025 / Posted by Bofta Yimam / 0

Why Personal Branding and Storytelling Matter (video)

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In a recent expert insight interview, host John Golden talks with Bofta Yimam. Bofta is an Emmy-winning journalist, public speaker, and founder of Story Lead. She helps people share their stories and build strong personal brands. In this episode, she shares simple yet powerful tips for leaders, entrepreneurs, and anyone who wants to make a lasting impact.

Why Being Seen Is So Important

People want to know the person behind the business.
Bofta says that in today’s world, being behind the scenes is not enough. You have to show up and be seen. Whether your business is big or small, people need to hear from you. That’s how trust is built.

It’s Okay to Feel Uncomfortable

Stepping out takes courage.
Bofta knows that putting yourself out there can feel scary. But if you want to grow, lead a team, or attract customers, you need to be visible. Hiding won’t help you reach your goals.

Speak to Your Audience

Not everyone is the same. Bofta says:

  • Know who you’re talking to.
  • Change your message to fit different groups.

This helps you connect better with more people.

Tell Your Story

Everyone has a story—yes, even you.
Bofta says your story makes you stand out. Think about the moments that changed your life or shaped your journey. These are the stories that connect with others.

How to find your story:

  • Write in a journal
  • Talk to a coach
  • Look at life-changing moments

Be Real and Honest

People connect with real stories.
Bofta says being honest—even about tough times—makes people trust you more. It’s okay to show your human side. That’s how true connections happen.

Know Your Worth

Your story matters.
John Golden says that many people don’t see how amazing their own story is. But once you start to connect the dots, your journey becomes your strength. Bofta agrees. Your story shows your experience and builds trust.

Get Help from Others

Feedback is not always easy.
Sometimes, people will have different opinions about your story. That’s normal. Bofta says it helps to have support. A coach or expert can guide you and give advice so you stay strong and confident.

Start Creating Content

Pick what feels right.
You don’t have to be perfect. Just start!

  • Like writing? Start with blogs.
  • Like talking? Try video or podcasts.
    The more you practice, the better you’ll get. The key is to start now.

Final Thoughts: Your Story Matters

Bofta reminds us that personal branding is for everyone—not just small business owners. Sharing your story helps you grow, lead better, and build stronger connections. In the end, the most important thing is to be yourself and speak from the heart.

Quick Tips:

✅ Be visible and show up
✅ Share your personal story
✅ Be real and honest
✅ Get help from coaches
✅ Start creating content now

Your story is powerful. Don’t hide it—share it!

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

Bofta Yimam is a dynamic Entrepreneur, Emmy® & Edward R. Murrow Award-Winning Journalist, International Speaker and the Founder of StoryLede®. She is the first Ethiopian-American newscaster to receive an Emmy award and a sought-after speaker with more than 100 speaking engagements, including stages in London and Africa. Clients include Hilton, Ulta Beauty, Estee Lauder X Vital Voices, WBENC and NMSDC.

After working as a TV Anchor and Reporter across the country, Bofta took her passion for storytelling and empowerment to help business owners become dynamic marketing magnets.

StoryLede is the go-to fractional communications and marketing agency that weaves in storytelling to help position your company as an industry leader so you can share your irresistible message and amplify your influence -- leading to higher impact and revenue. Based in the D.C. region, StoryLede is also known for its dynamic workshops on communicating to influence, gaining confidence in public speaking, and the story-focused way to develop sharp messaging for your brand.

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