In a recent expert insight interview, host John Golden talks with Bofta Yimam. Bofta is an Emmy-winning journalist, public speaker, and founder of Story Lead. She helps people share their stories and build strong personal brands. In this episode, she shares simple yet powerful tips for leaders, entrepreneurs, and anyone who wants to make a lasting impact.
Why Being Seen Is So Important
People want to know the person behind the business.
Bofta says that in today’s world, being behind the scenes is not enough. You have to show up and be seen. Whether your business is big or small, people need to hear from you. That’s how trust is built.
It’s Okay to Feel Uncomfortable
Stepping out takes courage.
Bofta knows that putting yourself out there can feel scary. But if you want to grow, lead a team, or attract customers, you need to be visible. Hiding won’t help you reach your goals.
Speak to Your Audience
Not everyone is the same. Bofta says:
- Know who you’re talking to.
- Change your message to fit different groups.
This helps you connect better with more people.
Tell Your Story
Everyone has a story—yes, even you.
Bofta says your story makes you stand out. Think about the moments that changed your life or shaped your journey. These are the stories that connect with others.
How to find your story:
- Write in a journal
- Talk to a coach
- Look at life-changing moments
Be Real and Honest
People connect with real stories.
Bofta says being honest—even about tough times—makes people trust you more. It’s okay to show your human side. That’s how true connections happen.
Know Your Worth
Your story matters.
John Golden says that many people don’t see how amazing their own story is. But once you start to connect the dots, your journey becomes your strength. Bofta agrees. Your story shows your experience and builds trust.
Get Help from Others
Feedback is not always easy.
Sometimes, people will have different opinions about your story. That’s normal. Bofta says it helps to have support. A coach or expert can guide you and give advice so you stay strong and confident.
Start Creating Content
Pick what feels right.
You don’t have to be perfect. Just start!
- Like writing? Start with blogs.
- Like talking? Try video or podcasts.
The more you practice, the better you’ll get. The key is to start now.
Final Thoughts: Your Story Matters
Bofta reminds us that personal branding is for everyone—not just small business owners. Sharing your story helps you grow, lead better, and build stronger connections. In the end, the most important thing is to be yourself and speak from the heart.
Quick Tips:
✅ Be visible and show up
✅ Share your personal story
✅ Be real and honest
✅ Get help from coaches
✅ Start creating content now
Your story is powerful. Don’t hide it—share it!
Our Host
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.
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