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TV Expert Interviews / Business Culture / Apr 17, 2022 / Posted by Natalie Nixon /

The Crucial Role of Creativity In Innovation (video)

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In this Expert Insight Interview, Dr. Natalie Nixon discusses harnessing wonder, rigor, and creativity to move an organization forward. Dr. Natalie Nixon is a creativity strategist, global keynote speaker, author, and president of Figure 8 Thinking. She advises leaders on transformation by applying wonder and rigor to amplify growth and business value.

This Expert Insight Interview discusses:

  • The crucial role of creativity in innovation
  • Why companies need to learn to put more trust in their employees
  • What it means to show up to work “from the gut up.”

Creativity and Innovation

Dr. Nixon first started to tinker with the ideas of wonder and rigor when working with companies to help them build cultures of innovation. As she discussed innovation with different people, she discovered that people had different definitions.

She then realized that innovation starts with creativity because creativity is the engine of innovation. The challenge, however, is that in most of the “hallowed halls” of corporate America, using the word “creativity” doesn’t come across very well, primarily because people don’t seem to understand what creativity is.

Invisible Work

In organizations, we are hard-wired for activity and constant motion. Also, we live in a world where people have become somewhat intellectually lazy, and intellectual curiosity isn’t celebrated in the way it should be.

That said, some companies design the space and the time in a way that other companies may look down upon. This allows for apparent downtime, which Dr. Natalie calls “invisible work.” She argues that this is the key to unlocking our most productive selves.

Working from the Gut

Modern management requires trust to let people be fully human and embody their work. We often forget that the brain is connected to our spinal cord. We disembody our brains and show up to work from the chin up, maybe from the heart up, but not from the gut up.

Showing up to work from the gut up is actually what is required, especially now in this 4th industrial revolution where automation, artificial intelligence, and robotics will be taking over basic tasks.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

Creativity strategist Natalie Nixon is “the creativity whisperer for the C-Suite”. She is a highly sought-after keynote speaker, valued for her accessible expertise on creativity, the future of work, and innovation.

Author's Publications on Amazon

Combining creativity tools and techniques with real-world stories of innovative people and businesses, this book is a provocation, an inspiration, and an invitation to unleash the innate creativity that lies within each of us.
Buy on Amazon
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