Your key to BROADER influence is BETTER influence. The T.R.U.E. Hierarchy of Influence explained in this book is the path to both. What Maslow's hierarchy of needs did for individuals, the T.R.U.E. hierarchy of influence does for interpersonal relationships. Stop ruining high-level situations with low-level…

By exploring seven "magic words", Tim David explains the important psychology behind how what we say affects those around us in business and in life. Full of startling scientific research, humorous anecdotes, and word-for-word scripts, David lays out the secrets of exactly what to say…