Tamara Schenk is a sales enablement leader, analyst, speaker, and co-author of "Sales Enablement – A Master Framework to Engage, Equip, and Empower a World-Class Sales Force." As an analyst, Tamara is research director at CSO Insights, the research division of Miller Heiman Group, where she is focused on global research on all things sales enablement, CX and sales effectiveness.
Sales Enablement is an essential guide to boosting revenue through smarter selling. A thorough, practical introduction to sales enablement best practices, this book provides step-by-step approaches for implementation alongside expert advice. In clarifying the sales enablement space and defining its practices, this invaluable guidance covers…
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