In the field of infomercials, Steven Dworman is considered a top industry expert. Steven has a keen eye for picking products and was responsible for many huge successes in the industry such as Total Gym, which grossed over $2 billion in sales. Dworman also created the first women's perfume sold on television called "Curiosity," grossing over $60 million in sales in 6 months and created the first reality tv App for the iphone called ‘Real Weather Girls,” which resulted in 70K downloads in two and a half weeks.