As the Chief Marketing Officer of Union Square Hospitality Group (USHG), Marissa Freeman leads our marketing and communications group. Marissa joined USHG in 2021, bringing equal parts client and agency-side executive experience, in consumer and B2B. An accomplished, globally recognized business and creative leader, Marissa combines impactful strategies with thoughtful branding to improve business performance and drive profitable growth. As part of the leadership team that brought USHG out of the pandemic, Marissa has built an industry-leading team of innovative marketers and hospitalitarians.

Before joining USHG, Marissa was the chief brand officer at Hewlett Packard, where she was responsible for navigating the historic split of HP into two Fortune 50 brands. She then spearheaded the worldwide launch of the new HPE corporate brand, recognized as the highest new entry of all time in Interbrand’s Best Global Brands. In the years post-launch, Marissa’s work firmly established HPE as a leader in the emerging edge computing category and carved out a profitable niche for the company alongside the major cloud players.