Lisa J. Smith is the CEO and founder of SMITH co., a sales consulting firm focused on modern midsize B2B businesses. A dynamic public speaker and natural trainer, she has presented for multiple audiences in various industries across three decades.

Having spent 30 years selling B2B services in every economic environment imaginable, Lisa has gained a multitude of diverse experiences and improved the financial situation of countless organizations. She is trained in design thinking, finance, business strategy, sales, advertising, and marketing. These skills allow her to spot and reveal the blind spots most B2B companies encounter in their sales funnel.