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Hugh MacFarlane

As founder of align.me & author of ‘The Leaky Funnel’, Hugh’s on a mission to inject buyer-centric thinking into B2B businesses seeking growth.

He created ‘the buyers journey’ to help shape sales and marketing processes around HOW businesses buy. Then workshop processes to shape strategy around WHY.

Author's Publications on Amazon

The Leaky Funnel Cover

The Leaky Funnel

by Hugh MacFarlane
The Leaky Funnel is the marketing strategy book authored by Hugh Macfarlane. This business novel is packed with fresh, key arguments for a major change in the way businesses organize and manage their combined Sales and Marketing resources. The central argument, that a new framework…
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