Daniel was an early Google corporate marketing and PR hire, where he helped build the global brand and managed communications in Asia-Pacific, Latin America and EMEA. Now, Lemin is a food tech startup co-founder and marketing leader with nearly 20 years of experience working for major global organizations.
Manipurated is a manifesto for business owners struggling against an online ratingsand reviews industry that is holding their businesses hostage through manipulative practices. Manipurated uniquely combines an exposé of the shifty inner workings of this industry with a step-by-step playbook to empower the 30 million…
Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these…
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