By always thinking and strategizing like a startup, marketing teams can build more robust funnels, improve P&L, and take more creative control over the brands they are forging, so that ultimately, marketing leads the business.

In "Personalize This", CMO Daniel Glickman takes a witty but thorough and incisive look at what’s happening now in the marketing trenches, and what might be happening tomorrow. His message on personalization is one of possibility and innovation: He believes marketers not only have more…