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How to Get Your Content Discovered: 7 Marketing & Promotion Tactics
Blog / Artificial Intelligence / Apr 25, 2024 / Posted by Jocelyne Nayet / 34

How to Get Your Content Discovered: 7 Marketing & Promotion Tactics

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Are you feeling like your APPEALING CONTENT is getting lost in the jungle of search engines??? You spend a significant amount of time writing awesome articles & blog posts, but … no one is seeing your hard work!

Very frustrating!!!

Don’t worry because the majority of writers have been there.

Listen up because today we’re going to provide you with the SECRET RECIPE for getting your content discovered by people who want to see it & digest it.

You’ll explore 7 effective marketing & promotion hacks that will turn your content into a DISCOVERY MAGNET!!!

Delve in to get your content the attention it truly deserves!

Promotional tactics

1. Include relevant keywords

The very first step to getting found in search results is to make the best use of keywords.

Keywords are words & phrases people write in Google’s input bar to find queries they have in their mind.

When you include these terms in your content, your content will more likely appear in search results for them!!

But it doesn’t mean you include all keywords into your content & stuff them unnaturally.

Not at all!!! While picking up keywords related to your topic, you need to define the SEARCH INTENT – why people search them.

With that in mind, you need to choose highly relevant keywords.

2. Craft appealing & informative content

Having informative & interesting content on your site is important for getting people & search engines to discover you.

It would be best to provide VALUE to your readers by creating informative content that solves readers’ problems & addresses their interests.

This way, they will be more likely to stick around your content & read further. Compelling content, on the other hand, keeps your readers hooked & builds loyalty!

When you deliver informative & engaging content consistently, you will get a better chance of establishing yourself as an authority in your field.

How cool it is!! This makes people trust your recommendations.

In simple words, informative content attracts readers by addressing their needs & captivating content keeps them hooked. It is a WIN-WIN situation!

3. Personalize your content

You need to customize your content according to the specific NEEDS, PREFERENCES, & INTERESTS of your audience… because this is the best way to create a more engaging experience that resonates with them on a deeper level.

Content personalization allows you to establish a more meaningful connection with your readers.

And this leads to increased brand loyalty, improved engagement, & higher conversion rates.

Considering this, you should understand the needs of your readers & write customized content accordingly.

This way, you will be able to stand out in the crowded space.

4. Write irresistible meta titles & descriptions

Meta titles & descriptions are like little billboards displayed on search engine results pages.

If they are enticing, they will grab the attention of search engines & people…and users will click on your site over the competition.

If these two elements are not attention-grabbing, people will more likely move on to the next results. Irresistible titles PIQUE people’s interest & make them want to learn more about your services or products. Meta titles & descriptions tell them exactly what they will find on your webpage.

So, make them enticing & drive more traffic to your site.

5. Get images optimized for Google searches

Now is the time to optimize your images for search engines. What is the key to improving your images??? Use alt tags!

These tags provide a textual description of what your image depicts.

This gives CRYSTAL-CLEAR information to search engines to understand & rank your image content. Isn’t it amazing??

This step is beneficial for ranking in the Google Images section. Guess what? People will be able to discover your site through more Google searches. Wow!!!!!

In addition to this, images provide an appealing experience to your site visitors.

6. Breathe new life into poorly performing content

Reviving your old content is just like finding hidden treasure!!! By tweaking the outdated content, you can get a chance to attract more visitors to your site & get them to spend more time on your website. Doesn’t it sound amazing???

Search engines love fresh & updated content. Revamping your old content with relevant keywords can improve your search engine ranking.

How to breathe new life into your old content??? It’s not a HARD NUT TO CRACK!! First, you need to freshen up the old content with the latest information, statistics, & real-life examples.

After that, you should make your content pretty easy to scan & understand for readers. To do this, you should use plenty of subheadings, bullet points, & short paragraphs.

Replace all tricky ideas with simpler alternatives & make sure your message is clearly understood by readers of all levels, regardless of their educational background.

A free paraphrase tool is a valuable resource for simplifying the hard-to-read text & making it more accessible for your target readers.

The tool is designed to paraphrase existing content to make it easier to understand & more captivating for readers.

The AI paraphraser analyzes the given text using powerful algorithms & generates alternative versions that convey the same meaning but in different words… Guess what??

It helps you save time & manual effort in rewording your text while ensuring that it remains unique.

You will find paid & free paraphrasing tools on the internet; choose the one that best fits your needs & budget. Copy the poorly-crafted content & paste it into the designated area of the tool. It will paraphrase difficult concepts in simpler language, making your text more ACCESSIBLE to a wider audience!!!

7.  Improve the loading speed of your page

Increasing the loading speed of your site is very important. Why?? It ensures that both search engines & your audience can easily navigate through your text.

You will be able to provide a SEAMLESS USER EXPERIENCE to readers when your site loads too quickly. Yes, it’s right!

End results???

Readers are more likely to stay on your fast-loading site, explore the content, & convert into your customers. Wow!

With that in mind, you should improve the loading speed of your site because it leads to HIGHER VISIBILITY & BETTER RANKING.

This is the best way to satisfy your site visitors & drive more traffic.

Wrapping Up

This online world is so vast… but with the 7 marketing & promotion hacks in your hand, your content no longer has to struggle for attention.

Consistency is the key!!! The more you implement these strategies, the better results you will see! So go forth & DOMINATE the search engine results!!!

About Author

Site Manager, Editorial Manager, and Copy Editor: Jocelyne is responsible for all technical and SEO aspects of the SalesPOP! site. She coordinates the scheduling and publication of all content and ensures the integrity of all published content.

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