In a recent interview, John Golden spoke with Joshua Hale. Joshua has over 12 years of experience in online marketing. He works with small business owners to show them how to use smart digital tools to grow and run their businesses better.
This article shares simple tips from their conversation that any small business owner can follow.
Smart Tools Aren’t Just for Big Companies
Years ago, only large companies could afford the kind of research and support needed to stay ahead. Today, things have changed. Smaller companies now have access to powerful tools too.
Joshua explained that these tools can help turn ideas into real action. You don’t need a big team or a huge budget anymore. These platforms allow you spot patterns, plan ahead, and see what your customers want.
He said it’s like turning on a light in a dark room—you suddenly see what’s been missing.
Getting Business Insights Without Big Costs
In the past, detailed market reports were expensive. Smaller businesses can tap into helpful data and research without spending a fortune.
For example, you can now use programs to look at your industry and learn what others are doing. This kind of research used to take weeks and cost thousands. Now, it’s quicker and easier.
This means you don’t have to guess. You can base your choices on real information.
Make Better Business Choices
Many business owners go with their gut when making decisions. But you don’t have to guess anymore.
You can look at data with the right tools, like AI, to back up your ideas. You can see what’s working and what’s not, so your next steps are more likely to succeed.
You can even get help writing a plan or finding out what customers are saying about your service or product.
Understand Your Customers on a Deeper Level
One of the most useful things these tools do is help you learn more about your customers. You can review their comments, messages, and feedback. You’ll see what they enjoy—and what’s bothering them.
This helps you improve faster. You can fix problems, create better products, and make people feel heard. That leads to more trust and stronger loyalty.
Take Tasks Off Your Plate
Running a company is hard work. There’s always something to do—emails, social posts, scheduling, sales, support, and more.
Joshua talked about how these smart programs can take over boring or repeat tasks. This frees up your time to focus on the parts of the business you love most—like creating, selling, or talking to your customers.
Should You Trust These Tools?
During the interview, John asked a good question: Can business owners rely on these tools?
Joshua explained that they’ve come a long way. Today’s results are much more accurate than just a few years ago. Plus, many programs now have built-in safety steps to protect your information.
Still, it’s always smart to double-check anything important.
Keep Your Info Clean and Organized
Joshua shared a good reminder. These tools work best when your files and customer info are neat and updated.
If your records are messy, you might get bad answers. But the results will be more helpful if your data is clear and current.
So make time to clean things up. Sort your info and keep it up to date.
Looking Ahead with Smart Tech
Joshua says it’s a good idea to ask, “Is there a quicker or better way to do this?” A digital tool like AI can likely help.
He also says to get your team involved. Teach them how to use these platforms and show them how helpful they can be. The goal isn’t to replace people—but to give them better tools to work with.
Final Thoughts
Today’s digital tools aren’t just for big companies. Smaller brands are using them to save time, learn faster, and grow stronger.
If you run a business, learn about these tools and how they can help. Try one. See what it can do. You might be surprised how much easier things can get.
Our Host
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.
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