A Wharton Business School study has found one key difference that marks the best sales people from the rest. It all comes down to the meaning of the word sell. It comes from an old English word, “sellan” and it goes to the heart of what it takes to be successful in business. I got to share it at one of the biggest sales events in Europe. Discover what it is in this short video.
Double Your Sales With This One Thing
About Author
Justin Cohen
Justin Cohen is one of the world’s leading experts on pitching for business. He’s coached people who have never pitched before to win some of the toughest multi-million dollar deals. Entrepreneurs hire him when they have to secure massive venture capital funding and major blue chip companies pay him thousands of dollars to share the secrets that have doubled their sales.
Author's Publications on Amazon
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Ending Self Sabotage
Expert Interviews / 18671 -
#SalesChats: 9th May 2019 9am PT/Noon ET
#SalesChats / 14412 -
#SalesChats: Sales Trends That You Need To Know About In 2019
#SalesChats / 13943 -
#SalesChats: How to Drive Sales Motivation
#SalesChats / 13186 -
#SalesChats: How to Be a Top Sales Performer
#SalesChats / 12985
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AI Without Transformation Is A Failure(video)
Expert Interviews / May 28, 2026 -
Behavioral Pricing: Why Identical Prices Convert Differently (video)
Expert Interviews / May 26, 2026 -
Why Resistance to Change Is Biology, Not Rebellion (video)
Expert Interviews / May 24, 2026 -
Past the $2M Plateau: How Service Firms Break Through to $3–5M (video)
Expert Interviews / May 23, 2026 -
Selling the Experience, Not the Dress: Customer-Centric Lessons from a Bridal Industry Insider (video)
Expert Interviews / May 21, 2026
About Author
Justin Cohen
Justin Cohen is one of the world’s leading experts on pitching for business. He’s coached people who have never pitched before to win some of the toughest multi-million dollar deals. Entrepreneurs hire him when they have to secure massive venture capital funding and major blue chip companies pay him thousands of dollars to share the secrets that have doubled their sales.




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