What is Key Account Management? Key account management (KAM) defines the full relationship between your business and the customers you are selling to. It describes the individual approach of salespeople to their customers in order to create a long everlasting business relationship.
Key account management (KAM) means far more than just selling products to big customers. It revolves around handling the customers who play a strategic role in the growth of a supplier.
Learn more about Key Account Management here.
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