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How Our Mindset Affects Our Relationship With Money (video)

In this Expert Insight Interview, Dr. Deborah Fryer discusses mindset and money. Dr. Deborah Fryer is a transformational coach, filmmaker, yogini, and chef. She helps creative, compassionate, visionary thinkers master their mindset to stop struggling with self-doubt and self-sabotage and start experiencing ease, abundance, freedom, and flow.

This Expert Insight Interview discusses:

  • How our mindset affects our world
  • The way our beliefs about money influence our relationship with it
  • Why it is possible to make money doing what you love

Mindset

Our mindset affects everything about us. It affects our health, income, and relationships, and money is an excellent mirror for seeing parts of yourself with which you may or may not be in the right relationship.

Think about a frustrating relationship that you’ve had with someone. Most, if not all of us, have had this type of relationship at some point in our lives. Perhaps it was with a family member, a significant other earlier in life, a boss, or an employee. The fact is that we’ve all had a relationship that we found very frustrating. Interestingly, the same problems we’ve experienced in these relationships tend to manifest in our relationship with money.

Relationship with Money

We’ve all absorbed specific values and certain beliefs in childhood about money, greed, rich people, how hard you have to work for your money, how much money you can make, and so on. We unconsciously absorb those beliefs, habits, and values, and we start living them as if we chose them.

Most people don’t realize why they’re struggling with money until they uncover the deeper layers of these beliefs. Dr. Deborah is on a mission to show people that they can make money doing what they love, and their relationship with money doesn’t have to be complicated or frustrating.

Doing What You Love

Whatever is easy for you will be hard for somebody else. As soon as you realize that, you can start marketing and selling whatever is easy for you. We all invest in what is hard for us, and we’re willing to pay other people to do it, so we don’t have to.

This is essentially how the market works — everyone has something that they’re good at, and everyone has things that they’re not very good at, and they want to pay somebody to help them with these things.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

Creating a Culture of Engaged Employees (video)

In this Expert Insight Interview, Chellie Philips discusses creating a culture of engaged employees and the power that building your personal brand can have on your success journey. Chellie Philips is a speaker and writer who produces courses on various topics.

This Expert Insight Interview discusses:

  • The challenge of communicating with different generations within the workforce
  • How the pandemic has compounded this challenge
  • Why communication is a crucial factor in the success of any company

Aging Workforce

One of the most significant challenges leaders have faced over the last few years is that we now have four if not five generations in the workplace for the first time. This means there are different ways in which people like to engage.

Each of these generations likes to be communicated with differently, and they all have their wants and needs. It can be very tricky for supervisors, managers, and the organization’s leadership to determine which way to include everybody and make them feel part of the organization.

Communication Throughout the Pandemic

All of this has come to the fore over the pandemic because companies that understood the need to communicate in different ways for various audiences fared well.

In contrast, organizations that communicate only using one communication format fared relatively poorly throughout the pandemic crisis. An engaged workforce can make all the difference in a company’s success. It can set you up to outperform your competition or set you up to fail, depending on whether you are prepared to invest in your people and provide them with the opportunities they need to develop as leaders.

Two-Way Street

Communication is a massive part of any organization and individual career development. It is also an enormous part of ensuring that your workforce is getting the right messages, guaranteeing an “upstream-downstream” relationship with them.

Your employees need to have a way to communicate back with you so that you’re all hearing and seeing if the messages are received in the way they were intended. You have to look at the feedback loop to see whether your communication is having an impact or not.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

The Problems Faced by SaaS Businesses that Work Through Partners (video)

In this Expert Insight Interview, Sunir Shah discusses his current company, AppBind, and how it solves the billing challenges that partners face when combining multiple SaaS products into a bundled service. Sunir Shah has solved SaaS-partnership problems at FreshBooks and Olark and is the president of the Cloud Software Association.

This Expert Insight Interview discusses:

  • The problems faced by SaaS businesses that work through partners
  • How AppBind solves these problems
  • The clever way in which AppBind works

Problems of SaaS Partnerships

Many channel-based companies and individuals are comfortable with the old way of operating. However, the modern SaaS business model has many moving parts and nuances. Sometimes partners don’t feel invested in the product because it is “out there somewhere” in the cloud.

This is one of the reasons why they’re often a bit reluctant to get too involved. If it is a work-oriented SaaS, there are also other considerations such as who owns the data, who owns the customer, who supports the product, and so on.

AppBind Solution

The problems listed above are what AppBind was created for. If you’re a SaaS company that wants to sell software through partners, the billing is too complex. AppBind has found a straightforward solution that allows SaaS companies to sell solutions through partners, and more importantly, they can incorporate your software into their subscription services.

AppBind takes care of all the billing in this type of partnership. Best of all, it does it without having to touch your billing or account management system. This means your sales team can focus on making sales without worrying about the billing side of the equation.

How AppBind Works

A subscription is no more than an email and credit card number. So, AppBind creates a virtual email and virtual credit card that your partners can use to sign up for the subscription on behalf of a client.

An email is then forwarded to the partner so they can manage the account; another is sent to the customer, so they own it. Instead of putting the client’s credit card into the system, the app puts in this virtual credit card, which automatically bills the client. This means the partner is never in the middle of the financial risk — the client is paying for the subscription from the beginning.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

The Foundations of Being an Authority Brand (video)

In this Expert Insight Interview, Steph Weber discusses the foundations of being an authority brand. Steph Weber is the CEO of The Weber Company. She looks after and helps people and brands flourish and achieve great brand authority.

This Expert Insight Interview discusses:

  • The comprehensive nature of branding
  • The importance of having a unified brand across the organization
  • How to build an authority brand

Branding

People today still don’t seem to understand the comprehensive nature of branding. Many people still think it is as simple as creating a logo and coming up with a pretty color scheme and a fancy slogan.

Your brand is your audience’s perception of you and your company. It is the human connection, the emotional side of marketing, and the ultimate reason people say “yes” to you. On the other hand, the marketing strategy is all about sharing that message across many platforms to bring new members into your ecosystem.

Unified Approach

The brand is something that everybody in your organization needs to understand and be able to support and articulate. You may come up with a concept for a great brand, but some people within your company may not fully understand it or present it well. This leads to different prospects getting a different brand experience depending on who they interact with.

Your brand is not just about what you put out to the prospects and customers but also your internal company culture. The team needs to buy into the brand just as much as the clients do, if not more. Ultimately, you are the one guiding that vision for the brand.

Authority

So how do you start building a brand with some real authority? First, you need to understand what it means to be an authority brand. Being an authority brand means that you stand in your power — you know with complete confidence that you bring something meaningful and impactful to the table.

Many others in your industry do what you do, but none of them will do it in the same way. This is why the brand experience is so important. It is truly up to you to discover the gaps in the market and fill them in your unique way. You also need to show up ready to make an impact on your life and the lives of others.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

Global Spring: Predictions for a Post-Pandemic World (video)

In this Expert Insight Interview, Dr. Maha Aziz discusses her latest book Global Spring: Predictions for a Post-Pandemic World. Dr. Maha Aziz investigates global risk and prediction in her work as a professor in the MA International Relations program at the New York University Graduate School of Arts and Sciences. She is also a risk expert for the World Economic Forum and the author of Future World Order and the recently released Global Spring: Predictions for a Post-Pandemic World.

This Expert Insight Interview discusses:

  • Dr. Maha Aziz’s books and what they reflect on
  • The crisis of political legitimacy the world finds itself in
  • The evolution of hate and the trend of xenophobia we have experienced

Future World Order

Dr. Aziz’s first book Future World Order reflected on the fact that in the past decade, we’ve seen a global legitimacy crisis emerge, where the status quo was disrupted geopolitically, politically, economically, and socially. For instance, there has been a big question mark over our geopolitical structure in the past decade.

We had been challenging US hegemony even before the Trump years and going into the Biden era; there is still a big question mark on who is in charge. From Dr. Maha’s perspective, we live in a leaderless world, which creates more risk.

Crisis of Political Legitimacy

If we reflect on the last decade and what we will see going forward, there is this crisis of political legitimacy. Beyond the Arab Spring region, and since that happened, we have seen challenges to the political status quo in most parts of the world.

There is a growing sense among citizens that there must be a better way to govern, so we’ve seen these bursts of citizen-led unrest against governments, policies, and leaders in every region. Dr. Aziz believes this will persist as we ease into a post-pandemic era.

Evolution of Hate

It is also important to realize that we have been amidst a global identity crisis in the last decade and going into the next one. We have seen a trend of hate, xenophobia, and extremism.

This “evolution of hate” has spanned from Islamist extremism to Buddhist extremism, Hindu extremism, far-right extremism, and this dangerous xenophobia that has persisted during the pandemic and will continue.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

The Human Sales Factor (video)

In this Expert Insight Interview, Lance Tyson discusses his book The Human Sales Factor: The Human-to-Human Equation for Connecting, Persuading, and Closing the Deal. Lance Tyson is the CEO of The Tyson Group, a top sales training company. He specializes in sports selling and has worked with some of the biggest sports teams in America.

This Expert Insight Interview discusses:

  • The human factor in sales
  • The different roles that require selling in business and life
  • The believability that comes from enthusiasm about an idea

Human Factor

People want to have good, solid, authentic connections with other human beings, whether in a sales process or other interaction. This was always the case, but it has been particularly accelerated by the pandemic, which is why this book is so timely.

When Lance and his team were planning out the book, they looked at what makes the difference in sales and where this difference comes from. They realized that the human factor was critical to this process because people wanted the believability of human-to-human contact.

Selling as a Part of Life

Selling is the lifeblood of any business and is even key to many human interactions unrelated to business. If you have a movie script and try to get people to buy into it, you have to sell it. You even have to sell your kids on doing the right thing.

There are so many roles that require selling and so much applicability to the word “sale,” particularly in leadership.

Enthusiasm and Believability

Personal development has become all about what is facing out, whereas, in the past, it was all about what’s inside you, all about your value system. According to Lance Tyson, the latter is the right approach, not only in personal development but also in sales. There is a believability factor and an enthusiasm that every idea generates.

This means you’ll be hard-pressed to find a salesperson that is as excited about your product or service as you are. You have to look at your message and how it comes off, and this comes from your first. Sales do require people skills, but it is all about understanding yourself and knowing that the message comes from you before you can deliver it.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

Leaders Balancing Technology with Humanity (video)

In this Expert Insight Interview, Kim Curtis discusses leaders balancing technology with humanity. Kim Curtis is a nationally recognized wealth management advisor and speaker. She is the President and CEO of Wealth Legacy Institute, which has done groundbreaking work developing a highly personal client-centric planning model. The Planning for LIFE Experience is now the cornerstone of the firm’s holistic and highly successful approach to integrated wealth management.

This Expert Insight Interview discusses:

  • The disruption that technology has brought into various industries
  • The ubiquitous craving for authenticity and human connection
  • The enormous potential value of blockchain and cryptocurrency

Disruptions

Every industry is being disrupted by technology nowadays. This is particularly the case in FinTech and financial advice. Even thinking about how the average person’s banking experience has changed over the last few years, this trend becomes quite apparent. Kim says that she is surprised that banks are still building physical brick-and-mortar locations.

But this rapid technological shift also has a flip side. Sometimes we get so wrapped up in taking advantage of new technologies that we forget the human component of the equation. Without the proper understanding of that relationship, technology is efficient but takes away from the human element.

Authenticity

The common problem is that people tend to build technologies to suit themselves instead of the customer or the person they’re trying to serve. This is always a bad starting point. Another thing that has cropped up now, especially after the pandemic, is the craving for more human connection, particularly authenticity from the people you deal with.

We all want to deal with more authentic people. We’re sick of hyperbole and the “plastic” side of the business world. We want to have honest, authentic conversations with an empathetic human being.

Blockchain

There are great uses of technology beyond getting rid of menial tasks to be more productive. One example of this is cryptocurrency. We think of cryptocurrencies as coins, but the actual technology behind the currency is where the value is; Bitcoin has a coin attached to it to pay for the miners to legitimize the ledger.

If you think of blockchain, its actual value is the potential to remove banks from every transaction entirely. This would enable people to make international trade quickly, without the need for a “middleman” to confirm the payment. Now imagine this technology in every single industry.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

Selling with Authentic Persuasion (video)

In this Expert Insight Interview, Jason Cutter discusses his book Selling with Authentic Persuasion. Jason Cutter is the first marine biologist we’ve had on the show. He is actually a marine biologist who turned into a sales mentor and sales trainer, helping people sell with authenticity.

This Expert Insight Interview discusses:

  • The importance of understanding the impact you’re making as a salesperson
  • Empathy as a crucial aspect of authentic persuasion
  • Where salespeople should get their motivation from

Impact and Mindset

There are plenty of people in sales jobs out there who perhaps haven’t asked themselves about the impact of what they’re doing. If you want to make a successful career in sales, you can’t think in terms of simple transactions. Instead, you must understand that you are the conduit enabling somebody to get a product or service they need.

This is one of the key motivations behind Jason’s book Selling with Authentic Persuasion. If you want to be a sales professional and a deal maker, you can’t simply default to taking orders and hoping things take care of themselves. You have to have a specific system and, most importantly, the right mindset.

Empathy

In a B2B scenario, making a purchase can be career-enhancing or career-limiting if it doesn’t work out. There are a lot of emotions attached to it, and sellers often don’t spend enough time empathizing with the person on the other end and realizing that the person or group is making decisions that could have positive or negative ramifications for them.

Empathy is the second part of Jason’s process, called The Authentic Persuasion Pathway. You have to care and understand why this sale matters to the other person at some point in the pathway. Once you know you have the thing that will help them get to a better place, it’s also about you doing everything you can to guide them across the finish line.

Conviction

Sales are something you should be doing for somebody and with somebody. It is a service. You should want to see your prospects succeed with or without your product, but if you have the right thing for them, you should do everything to get the message across.

This is where the sales professional’s conviction and persuasion come from. This conviction should never come from a place of needing to hit a quota.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

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