Tom Rippin is the CEO of an award-winning social enterprise developing purpose-driven leaders in London, Berlin and Paris, who help bring about an economy that works for all. He is a speaker and a trustee at Global Action Plan and an Advisory Board Member of the Founders Academy. Today, in this expert insight interview, Tom and John discuss, “Self-actualization is not an answer of fulfilment itself.”

This Expert Insight Interview Discuss:

• Difference between self-actualization and self-transcendence.
• Importance of finding the business purpose.
• Examples of self-actualization and self-transcendence.

Self-Actualization Vs Self-Transcendence

Self-actualization is the process of becoming your best self in order to realise your full potential. In other words, self-actualization is the achievement of goals that, while abstract, are still materialistic in nature, such as inventing something.

Maslow’s shift from self-actualization to self-transcendence was prompted by the realisation that, despite amassing enormous amounts of wealth, knowledge, power, and other desirable qualities, man does not have what it takes to live a contented life.

Instead, this is only possible if one actively engages in the fulfilment of service to someone greater than oneself or someone other than oneself. Self-transcendence allows one to make realistic future plans. It puts these plans into context, making it even more difficult to lose focus. Furthermore, the joy that comes from seeing the gratitude that the less fortunate have for one’s efforts motivates one to keep going.

How Do You Achieve It?

There are several paths you can take if you want to achieve self-transcendence. It is not an easy path because it represents the pinnacle of human development. However, there are a few things you can do to accelerate your growth and progress toward self-transcendence:

• Discover your mental state.
• Meditation should be practised.
• Maintain a journal.
• Allow your creativity to lead to inspiration and self-transcendence.
• Go outside and communicate with nature, seeking inspiration, healing, and perhaps a sense of transcendence.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

Ryan Margolin is a serial entrepreneur and coach consultant that helps advise businesses and entrepreneurs. He is a CEO at professional hair labs, where they have become the #1 Choice of Hair Replacement Professionals and are a World Leader in Cosmetic Bonding. In today’s expert insight interview, Ryan and John discuss “How you can protect your business rights.”

This Expert Insight Interview Discusses:

• Importance of IP in different countries
• Key areas to start within.
• Maintain your brand and make people aware of your brand.

Copyrights and Trademarks Strategies

Intellectual property covers the topic of trademarks and the various strategies related to trademarks and copyrights.

Most countries worldwide recognize four types of intellectual property (IP) that can be legally protected: patents, trademarks, copyrights, and trade secrets, each with its own costs, attributes, and requirements.

One of the most important aspects of developing a business is having a brand that customers in the market can associate with quality and satisfaction. Even if such a brand is successfully established, it will be extremely vulnerable to infringement by competitors in the relevant market, making developing a good trademark strategy that resonates with consumers and is easy to market and disseminate all the more important.

Streamline The Process

The trademark application must go through several stages of trademark registration, which takes time. Because the application is processed through the trademark registry, the processing time is entirely dependent on the number of trademark applications that are currently pending in the trademark registry at any given time.

The processing time varies depending on the case. Given the complexities of trademark processes, it is always advisable to seek professional assistance when registering a trademark.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

Nina Sunday is a Certified Speaking Professional (CSP), conference speaker, author, certified virtual presenter, workshop leader, Brainpower Training founder, and publisher of the book “Workplace Wisdom,” For 9 to Thrive. She has hosted the podcast “Manage Self, Lead Others.” In this expert insight interview, Nina discusses “high-performing teams leading from the front.”

This Expert Insight Interview Discusses:

• What is Self-leadership, and how should you manage it?
• Middle managers as leadership
• Understand the concept of psychological safety.

Art of Leading High-Performing Teams From the Front

Today’s leaders face numerous competing demands. High-performing teams communicate more and form stronger bonds with their coworkers. With many businesses unsure about the future of in-person work, it is more important than ever to identify how to cultivate high-performing teams and invest in management best practices to help teams thrive at work, whether they are in the office, fully remote, or hybrid.

During the pandemic, the highest-performing teams discovered subtle ways to leverage social connections to fuel their success.

Concept of Psychological Safety

Psychological safety is the notion that you will not be punished for expressing ideas, questions, concerns, or errors. The absence of psychological safety at workplaces has serious business consequences. First of all, no one feels confident discussing failed initiatives, and the company is ill-prepared to avoid failure.

The beginning of a psychologically safe workplace is a sense of belonging. When team members feel psychologically safe, they are more likely to ask for help, admit mistakes, raise concerns, suggest ideas, and challenge ways of working and the ideas of others on the team, including those in authority. Creating psychological safety not only improves organizational outcomes but it is also the ethical thing to do.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

Melanie Musson works as an insurance and finance writer at Clearsurance.com in Belgrade, Montana. She is passionate about assisting people in finding the right insurance for their business and personal lives. She teaches people about how insurance can help them protect their financial stability. In this expert insight interview, Melanie discusses “how real estate agents can boost their sales.”

This Expert Insight Interview Discusses:

• How can real estate agents increase their sales?
• How to be a real estate education resource?
• How should realtors view their prospective clients?

Different Strategies to Boost Your Sales

Real estate is one of the most promising industries. Despite having a thorough knowledge of the profession, attracting a steady flow of clients is difficult due to the intense competition. So, how can a real estate agent or firm increase its sales?

The solution is simple: implement digital-age real estate marketing strategies. Email marketing, content marketing, and social media marketing are all methods for getting your name out there.

Social media marketing is one of the marketing strategies that is becoming increasingly popular. The number of people using social media will grow in the near future. As a result, these platforms will be crucial for marketing your business in the present and future.

Understand The Difference Between Local Market Vs. National Market

You and your real estate agent should use national and local real estate market trends to price your home properly. While it may appear to be a lot of work to track down and study all of the information or educate your prospective clients, you should be familiar with the following terms:

• Use market data to assess your performance.
• Understand market trends and conditions thoroughly.
• Educate your customers on market tricks and provide them with better advice.
• Place your clients’ properties in comparison to competing for real estate.
• Share your expertise through a blog, social media, a newsletter, or the media.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

Mark is a serial entrepreneur, strategic thinker, and the author of the book “The lucky formula,” How to stack the odds in your favor and cash in on success. He is a CEO and head investor of Maxy media, one of the largest Facebook, Snapchat, and Google display network performance marketing agencies worldwide. In this expert insight interview, Mark discusses the “concept of blitzscaling.”

This Expert Insight Interview Discusses:

• How to properly invest to begin generating revenue.
• How to Know If You’ve Invested in the Right Place
• What are some of the pitfalls to avoid during the hiring process?

Focus on Revenue Generation

Reid Hoffman (LinkedIn Founder) and Chris Yeh created the business concept and the book “Concept of Blitzscaling.” Blitzscaling is defined in the books as raising as much money as possible and then going out there and adequately investing it in hyper-growth. However, in Mark’s words, blitzscaling is “taking every single penny or dime of profit and rolling it back into hyper-growth.”

Making it to the top of the ladder before your competitors. This could imply hiring faster and better than ever before, investing in marketing and customer acquisition, product infrastructure, and so on.

Mistakes to Avoid in Hiring Process

Hiring well increases the likelihood of high performance. Hiring the wrong person, commonly known as “hiring mistakes,” will cost you a lot of time, energy, and money to rebuild your team.

To avoid these common pitfalls, follow Mark’s advice:

• Create a job description that is clear, effective, and accurate.
• Make your interview process as long as possible, and ask more specific questions.
• Choose the right person with the right set of skills.

These are some tips and tricks for improving the hiring process for your new business. And, for those who are a little bit stuck in their growth, get a mentor in your life, analyze the circle of influence, change your circle of your stagnating changes, attend trade shows, marketing shows, conferences, and more.

Our Host
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

Mark Havenner is a marketing communication strategist. He has specialized focused on brand and executing thought leadership and corporate communication. He primarily works with brand and business leaders to get more market visibility. In this expert insight interview, Mark discusses “transitioning marketing and communication mindsets for the next era of business.”

This Expert Insight Interview Discusses:

• Role of marketing communication professionals
• Future challenges that Marcom professionals are going to face.
• How can Marcom professionals communicate with different generations?

Marketing Communication Professionals

Communicating with today’s consumers is a complex process that requires adapting your efforts to emerging trends. The 2020 pandemic has changed a lot. Aside from having creative and analytical minds, marketing communication professionals must stay current with the ever-changing marketing landscape.

Communication and marketing are critical components of any business. Businesses would struggle to build and maintain relationships in order to promote their podcasts or services and generate sales without effective communication and marketing.

Future challenges for Marcom Professionals

Communication professionals face increasingly difficult challenges as every industry strives to expand its marketplace and global reach.
The rate of change is only expected to increase in the future. This will necessitate communicators to focus on change management and planning. To address these issues, marketing communication professionals will need to take the following steps:

• Strategic planning and evaluation
• Content strategy and message management
• Employee involvement

Bridge the gap

Understanding how each generation views and uses technology can help you decide which tools to implement and ensure you meet everyone’s needs. Make an effort to learn what works best for each person and adjust your efforts accordingly. Making an effort to understand better and support each generation will enable everyone to do their best work.

Our Host
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

Justin Bosak is an owner/partner at Remax Revolution in New Jersey. Remax Revolution is a real estate firm with over 35 agents. They specialize in New Construction Home sales, Land Acquisition and Investor Relations. In this expert insight interview, Justin discusses “ how using a training system to reinvent the real estate brokerages can increase businesses and referrals.”

This Expert Insight Interview Discusses:

• Why do real estate brokerages need to innovate?
• How should realtors deal with the crowded market?
• Tips/advice for the real estate industry

Make real estate training an essential part.

Investing in professional training is one of the best investments you can make as a real estate agent. You increase your productivity and profitability when you prioritize training in your business. The right real estate training program will teach you the necessary skills and strategies to start your own business or get referrals by bypassing the mediators.

When it comes to real estate leads, having a strong social media presence can help realtors get leads or referrals on their own. Furthermore, while there is nothing wrong with traditional outbound marketing methods, there are many more ways to generate leads in the digital age. Furthermore, referrals are a powerful and consistent source of new leads.

Build your solid personal brand

Marketing and advertising are critical to real estate agent success. There are numerous methods for reaching out to new clients and marketing yourself both online and offline. Social media, for example, can increase your leads with a small investment. Facebook and Twitter both provide low-cost advertising options. You can also post and highlight listings, as well as engage new clients, with a real-estate-based ad platform.

A dependable CRM serves as your personal assistant. A real estate CRM makes it simple to manage contacts and leads. Email and text follow-ups should be possible.

Important tips for real estate brokers

The ability of a real estate agent to negotiate deals, manage appointments, and serve clients is essential to success. However, the best real estate agent success tips are:

• Listen to the real estate podcast.
• Making rules for yourself
• Organize your tasks
• Learn from others.

Our Host
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

Jon Groth is a Wisconsin Personal Injury and Litigation Attorney at Groth Law Firm, S.C. and Samster, Konkel & Safran Law Offices, a division of Groth Law Firm, S.C. He has dedicated his career to representing plaintiffs in all areas of personal injury law. In this expert insight interview, Jon Groth discusses “how to sell your services.”

This Expert Insight Interview Discusses:

• How to establish trust with your prospects
• Understanding your prospect’s needs
• How do we stand out in a crowded market

How to sell your services or products

Selling your goods or services to another company is difficult, but the right strategy can significantly increase your chances of closing deals and acquiring new clients. Work on your sales strategy and discover efficient techniques to make a deal, whether pitching to get a significant contract or selling products to numerous organisations.

If you run a service-based business, YOU are the product. You must sell yourself just as much as you do your service. You are probably aware that people buy from people they know, like, and trust. You must put in a lot of effort if you want to establish a solid rapport with your prospects.

Understand your prospect’s needs

Whether you’re selling face-to-face or over the phone, asking questions is critical if you want to understand your customer’s requirements fully. When you sell your service, you are also selling your experience to them. As a result, you must convince them that you are the one who can solve their problems.

Use open-ended questions that can’t be answered simply with a yes or no. Then, consider the importance of resolving those issues before showing how you can do so. You’ll learn about the customer’s current situation by asking a series of questions about their challenges, goals, budget, and timeframe.

Stand out and grow in a crowded marketplace.

You need to develop compelling, real brand stories that show your clients that you genuinely care about them and can address their problems. Whether you leverage online platforms to promote your brand and engage with customers or whether you sell things directly online, building a solid online presence is essential.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.