What Business Owners Doing In This Economy In Order To Not Just Survive But To Succeed and Thrive

Dina Buchanan began investing in real estate in 2002. She and her husband founded lifeworks ink, a residential firm where they began building, refurbishing, purchasing, maintaining, and disposing of single-family houses. Dina has led various entrepreneur ventures, including residential and capabilities ventures and, finally, realistic commercial firms. She is also developing a highly profitable property management firm. In today’s expert insight interview, John and Dina discuss “What Business Owners Doing In This Economy In Order To Not Just Survive But To Succeed and Thrive.”

This Expert Insight Interview Discusses:

• The importance of having a mentor or receiving input from others.
• Reframe your thinking and see difficult times as opportunities.
• Maintain complete company information.

Strengthen Your Business During an Economy Downturn

Financial management is only one aspect of strengthening your firm. It also contains ideas for retaining and expanding your client base, marketing your business on a budget, maintaining strong employee morale, and improving business processes. As company owners, many of us are all in, which means that our livelihoods and ability to care for our families depend on our company’s success.

Value is frequently discovered by going against the flow. This entails maintaining a good attitude even when things appear to be grim.

Turn Challenges Into Opportunities

The global crisis has caused economies to halt, providing firms with a once-in-a-lifetime opportunity to utilize tremendous hurdles to effect substantial change. It has exacerbated the inconsistencies and inefficiencies of many systems under high stress, providing enterprises with an opportunity to benefit from the unanticipated effects, the silver lining.

The pandemic’s challenges for businesses have seen them sustain productivity through digitized operations and refocus on new opportunities spurred by digitalization, which is seen less as an acceptable solution to a problem and more as a catalyst to change the business model creatively for the better.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

Stephan Wiedner is the founder and CEO of Noomii & Zorango. He coaches in hundreds of cities and helps organizations equip their leaders and high potentials with the tools required to navigate. As an experienced coach, he helps to measure what is most important for team effectiveness: Psychological safety. In this today’s expert insight interview, Johan and Stephan discuss the “Concept of Psychological Safety.”

This Expert Insight Interview Discusses:

• Concept of Transparency
• How do you strike the correct balance?
• How to establish a psychological safety baseline.

Importance of Psychological Safety At Work

When team members feel psychologically comfortable, they are more likely to ask for help, admit mistakes, voice concerns, suggest ideas, and dispute the ways of working and ideas of others in the team, especially those in authority. Risks are decreased, new ideas are developed, the team is able to execute those ideas, and everyone feels included as a result of this honesty and openness.

Creating psychological safety requires exceptional leadership and management.

A shortage of psychological safety in the workplace has serious business consequences. Psychological safety at work does not imply that everyone is always pleasant. It means you embrace the conflict and speak up, certain that your team has your back and that you have theirs.

How to Practice Transparency At Work?

When a company is more transparent with its employees, it tends to be more successful in multiple areas, including improved employee engagement and a stronger company culture. Transparency generates a level of ease that allows employees to interact freely. Transparency in the workplace also makes people feel valued and stimulates inventiveness.

While not everyone has the authority to enact regulations inside their organization, there are numerous ways to encourage openness in the workplace and, as a result, foster more transparency.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

Be Different Or Be Dead: The Audacious “Unheard of Ways

Roy Osing is a former president, CMO, and entrepreneur with over 40 years of successful and unmatched leadership experience in every aspect of the business. He is a resolute blogger, keen content marketer, dedicated teacher, and mentor to young professionals. And he took one company from an early stage to one billion in annual sales, and he is a multiple author. Today, in this expert insight interview, John and Roy discuss his book “Be Different Or Be Dead: The Audacious “Unheard of Ways” I Took a Startup To a Billion in Sales.”

This Expert Insight Interview Discusses:

The origins of the book
Leadership education is critical.
Four Examples of Audacious Leadership

The Art of Bold Leadership

Do you aspire to be fearless? Do you admire those who can express themselves without fear of repercussions? It’s time to take a step back, assess your primary talents, and work on them in order to attain your full leadership potential. Audacious leaders are willing to collaborate and compromise in order to get the finest results. To accomplish this, they practice humility to facilitate collective success and network expansion.

Audacious leaders can persevere in the face of criticism, complacency, and internal or external influences, emerging wiser and more compassionate.

Principals to Follow

“Be Different”
It is the first principle of audacious leadership because standing out in a way that customers care about is critical to business survival and growth.

“Execute”
The secret to execution is to use a planning process that is intended for implementation rather than one that aims to produce the ideal plan, which doesn’t exist.

“Serve”
The goal of servant leadership is to establish authority over power through interactions with others, whether in a managerial or coworker capacity.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

Ken Keis, PhD is a leadership, life purpose, and wellness expert, as well as the world’s greatest authority on behavioral assessment tools and processes that boost and multiply your success rate. Ken Keis is a passionate presenter who offers one-of-a-kind developmental models to help individuals, families, teams, and organizations realize their potential and purpose. In this expert insight interview, today, Ken and our host John discuss “the ideas of value: what do you really value”?

This Expert Insight Interview Discusses:

• Discover what motivates you and others.
• How do you make the best decision?
• Determine your most significant values.

Behavioral Or Motivational Values

Values are the essential beliefs that govern and motivate our actions and decisions about what is important in life. They are the criteria by which we monitor, analyze, and respond to our surroundings at whatever level – the entire world, our country, city, town, community, workplace, school, family, or other social groups.

In this world of exponential change and rising complexity, power is concentrated in the hands of those who act, particularly those who act with self-determination and persistence.

Our most valuable commodity is motivation. Its value fluctuates with how we devote our attention when multiplied merely by action.

Discover Your Core Values

Discovering your core beliefs can boost your confidence and improve your decision-making abilities. Knowing your values helps you decide whether or not to change careers. Values have a significant impact on how you respond to situations and set goals. 

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

Jeff Cartwright began working for the Fire & Rescue Department in August 1995. He has worked in the emergency response profession for over 30 years, including B.C. Ambulance Service, Fire and Rescue, and CISM. Jeffery is a leader and instructor for equipping new emergency workers with self-care strategies and aiding veterans of the work to cope and receive treatment. With a significant interest in Workplace Mental Health, Trauma Resiliency, and Post-Traumatic Stress Disorder Care. In today’s expert insight interview, John and Jeff discuss “Mental Health at Workplace”.

This Expert Insight Interview Discusses:

• What exactly is workplace mental health?
• Are you stressed or depressed?
• Encourage workplace mental wellness.

How Do Mental Health Issues Affect Our Job?

The state of well-being in which an individual can manage daily challenges, work efficiently, attain his or her full caliber, and contribute to their company is referred to as mental health. Supporting mental health in the workplace is no longer an option; it is a must. The first step is to develop wellness solutions to assist their staff in thriving.

Employee mental wellness must be a primary priority for firms trying to hire high-performing employees in today’s society. It is critical to create a secure space for employees of all levels to communicate honestly and without discrimination. You risk losing useful feedback that could help you keep valuable talent if you don’t do this.

Redefine Mental Health At Workplace

We can reshape mental health by concentrating on solutions enabling employees to thrive emotionally and professionally. When firms support and promote mental health for people who are suffering or who are just not thriving, all employees benefit. Furthermore, it provides assistance and access to clinical care for needy individuals.

Companies can provide the greatest mental health programs for their employees with awareness, creativity, and support.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

How The Power of Sincerity, Science & Structure Can Transform Your Sales Team’s Results

Todd Caponi is a sales & science amalgamator, sales historian, author, speaker, and trainer who is obsessed with openness. He talks and educates revenue organizations on how to maximize their revenue capacity by leveraging transparency and decision science, with a focus on messages (informal and formal), negotiations, and leadership. He was the author of three award-winning works. Todd and John discuss his upcoming book, “the honest sales leader”, in today’s expert insight conversation.

This Expert Insight Interview Discusses:

• The origins of the book
• What exactly is Sales Transparency?
• The Value of the Five Fs in Sales

Authenticity and Transparency in Sales

Authenticity and transparency: These two are of the most popular marketing buzzwords these days. When it comes to measuring a brand’s marketing success, authenticity is undoubtedly the most important criterion. Even though authenticity is critical for short-term and long-term success, businesses might need help to grasp it.

Transparency is exhibited when you are open and honest about your company. When a company is transparent, they are prepared to reveal crucial information about its operations. Customers of transparent firms never have to question if they are being misled or deceived about certain parts of the business.

Build Trust Through Transparency

A new sales leader must establish “trust through transparency, then utilize that same transparency to set correct expectations,” as Caponi clearly believes. He proposes an understandable and relevant “Five F’s framework” that is alliterative and leaves nothing to chance. Those are:

1. Focus
2. Field
3. Fundamentals
4. Forecast
5. Fun

“Accomplishing a revenue target is the result, not the job,” continued Caponi. If you’re doing it incorrectly, the motivation of your staff is merely “coin-operated.” You’ll stop seeking and begin to develop. Finally, you’ll be able to notice the holes before they develop.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

Carload Richie: The Life and Times of Harold F. Richie

Don Gillmor is a journalist, novelist, historian, and children’s book author from Canada. He has won numerous journalism and literary honors. He has written three novels and five non-fiction books. Gillmor won three gold and seven silver Canadian National Magazine Awards for his magazine work, and he has been dubbed “one of Canada’s most recognized profile writers.” In this expert insight interview, John and Don discuss his recently published book “Carload Richie: The life and times of Harold F. Richie.”

This Expert Insight Interview Discusses:

• The Book’s Origin.
• What Was Carload Ritchie’s Selling Strategy?
• What Was His Most Significant Advantage?

Life of The World’s Greatest Salesman

Carload Ritchie was born in the nineteenth century on a little island about 5 hours north of Toronto. He was one of the first people in the country to consider selling. As a result, he established operations in Australia, New Zealand, South America, North America, and Central America. This was what set him unique at the time.

He was a dedicated family man, although he spent more time traveling than at home. Carload Ritchie only traveled by car or plane because trains were too regular for him. An aviation tour around South America to inspect his agencies was common; he once claimed that he traveled 125,000 miles each year.

His Approach To Selling

In Time Magazine’s obituary, he was described as small and fat, despite the fact that he did not have such physical characteristics. Still, he felt that he should go to every territory he was selling into, so he traveled. He went around, met everyone, and looked around the market. He fully comprehends the market.

He realized what companies he was representing as a sales representative. He saw the promise in the best of them and ended up purchasing a number of them, and from them, a number of items became the foundation of huge pharmaceutical corporations.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

Clay Mosley is a father, entrepreneur, speaker, podcast guest, marketing conversion expert, and science fiction nerd. Currently, he is the CEO of Dripify, an online marketing training platform for service-based companies situated in the US in Texas. Today, in this expert insight interview, Clay and our host John discuss “social media marketing from a 30,000-foot view.”

This Expert Insight Interview Discusses:

• How marketing has evolved over time.
• Different approaches to the audience.
• The evolution of online messaging.

Ideal Social Media Platform For Brand Marketing

When you think of developing a social media marketing strategy for your company, you probably think of Facebook, Instagram, Twitter, and, depending on your industry, YouTube or Pinterest. Some are quite a niche, while others have the potential to be the next Instagram or TikTok.

Many platforms used to focus on one purpose, such as social networking or image sharing, which has altered since the early days of social media. Most established social media networks now include live streaming, augmented reality, shopping, social audio, and other features.

Practice Copywriting Skills

Some people believe that writing is a talent you either have or do not have. The truth is that it is a craft, just like any other. As marketers, it’s easy to become weighed down with all you need to include in your copy. Keywords, internal and external links, headers… The list goes on and on!

Try writing with your target audience in mind first, then adding all the marketing details later. If you can focus entirely on connecting with your reader, your real writing will be a lot more creative and free-flowing.

Remember that this is a skill that must be honed and refined over time. You will make it!

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.