Finding your “Hell Yeah!” Value Proposition (video)

Michael is the CEO of Magnetic Mine Studio and his mission is to show business owners how to communicate meaningfully and effectively so that they can attract more of their ideal customers. Michael is an expert in the field of linguistics and behavioral neurology and he works with businesses to craft message strategies to target how we are wired to feel resonance and attraction. And you have a passion for understanding how the human mind works and you have created a fresh counterintuitive insight into how businesses can use specific language to trigger trust, engagement, and the decision to buy. And so what we’re going to talk about today is Michael’s “Hell Yeah!” value proposition and how you find yours.

“Hell Yeah!” Value Proposition

So essentially there’s a part of our brain that’s in charge of most of our decision-making. In fact, all of it. It does just two things, emotions and survival. And one of the ways that this part of our brain is wired up to maintain survival is it compels us to want to be around people who are like ourselves. We’re always looking for like kind. When we see like kind, this part of our brain perceives no threat. When it sees not like kind, oh my gosh, all the warning signals go up.

So the name of the game is to communicate about your business and about what you do and how you can help your clients and customers in a way that allows your audience to see the light kind in you. There’s a very specific way that operates in our brain. That specific way is part of our brain just wants to know what you believe. One of the things that hardly any business owner actually talks about. We tend to talk about what we can do, the results and that sort of thing, which are important, but we hardly ever talk about what we believe.

Building and Establish Trust

Sharing your belief system can be an effective way to establish trust with others. The idea that it takes multiple touchpoints or interactions for someone to trust you is based on the concept of the “critter brain,” which is the part of the brain responsible for seeking safety. By being clear and consistent in your beliefs, you can create trust more quickly and potentially bypass the need for multiple interactions. However, it’s worth noting that building trust is a complex process that depends on a variety of factors, and may not be something that can be easily “short-circuited.”

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

How to Create a Positive Mindset (video)

James McPartland keynote speaker, author of the Unopened Gift series and Mind Shift, and performance coach. For over 25 years, James has been helping leaders and their teams access breakthrough performance and results. And what we’re going to talk about today is a mindset.

Overcoming Distraction, Faupo, and Shortcuts to Achieve Success

In today’s world, it can be challenging to maintain a positive mindset and stay focused on our goals. With so much distraction and the pressure of social media, it’s easy to fall into the trap of seeking instant gratification and avoiding the hard work that leads to success. However, with a little bit of effort and awareness, we can overcome these obstacles and reach our full potential.

The Addiction to Distraction

Distraction is a common affliction that we all face. We seek instant gratification and stress relief, and this often leads us to check our phones or social media accounts multiple times a day. This addiction to distraction can hold us back from pursuing our true passions and reaching our goals.

The Fear of People’s Opinions (Faupo)

The fear of people’s opinions, or “faupo,” can also prevent us from taking the steps we need to achieve our goals. This fear can lead us to seek validation through social media, but it can also hold us back from putting in the necessary effort and facing the challenges that come with success.

Taking Responsibility for Our Actions

One of the great lessons in life is to take 100% responsibility for everything that happens in our life. While we may not be responsible for external events like a pandemic or bad weather, we can still choose how we respond to them and take responsibility for our own thoughts and actions. By being intentional and taking responsibility for our decisions, we can overcome obstacles and get closer to our destination.

The Power of Purpose

Having a sense of purpose is often what motivates us to get out of bed and strive for something bigger than ourselves. It’s a future-oriented mindset that keeps us moving forward, even if the journey may never truly end. A sense of purpose is unique to each person and can only be discovered and pursued by the individual.

Stacking Your Days

Stacking your days can also be a key factor in achieving your goals. By focusing on one day at a time and making the most of our 168 hours each week, we can create a positive impact on our overall life. This can be done through prioritizing our time, creating a support system, and integrating new habits and behaviors into our busy lives.

In conclusion, it’s important to be aware of what we’re thinking about, to question it, and to focus on what we want to be thinking about. By overcoming distraction, faupo, and shortcuts, and by having a sense of purpose and stacking our days, we can achieve success and reach our full potential.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

How to Remain Positive During Challenging Times (video)

Paul’s success in helping others led him to write the best-selling acclaimed book, “Take Control of Your Life,” published by HarperCollins Canada, and that book has been credited for saving lives and helping hundreds of people deal with anxiety, depression, self-sabotage and a number of other human conditions. His book has increased significantly in sales and popularity since COVID-19 as it deals with precisely what we’re all experiencing at this very moment. Paul is also the author of “Dammit, Just Ask!”, a book on how to ask and negotiate for what you want in life and in business, as well as “The Take Control of Your Life companion journal”.

Breaking the Cycle of Self-Sabotage

Self-sabotage refers to the act of deliberately damaging or obstructing something about ourselves, particularly our thoughts and beliefs. Negative narratives can easily take control of our mind, leading to a pattern of learned helplessness. However, it is crucial to recognize and challenge these negative thoughts to break the cycle of self-sabotage.

Recognizing Negative Thoughts

Bob, who let you down, can be a negative voice in your mind. By giving it a name, you are taking control of your thoughts and separating yourself from negativity. To improve your mental wellness, it’s important to focus on positivity. Surround yourself with positive people and things, such as inspirational videos or podcasts, and start your day with intention by taking a few moments to be grateful and tell yourself positive affirmations.

Challenging Negative Thoughts

To overcome self-sabotage, it is essential to dispute negative thoughts and focus on positive things. By making it a habit to do so, it will soon become a norm. Great minds like Tony Robbins still face negative thoughts, but they dispute them and focus on positivity to overcome self-sabotage.

Influences from the Outside World

Society often dictates what the perfect ideal body, income, and life should look like. However, it’s crucial to reflect on ourselves and strive for growth rather than comparison to others. Overcome imposter syndrome by changing your narrative and believing in yourself. Successful people had to start somewhere and overcome their own doubts and fears. By conditioning your mind and changing the words used to describe yourself, you can take control of your success and happiness.

Responsibility for Mental Wellness

Your life and mental wellness are your own responsibility. You are the creator of your own story, and it’s up to you to write the next chapter. Examine your life and learn from past experiences, but don’t dwell on them. To improve yourself, you need to do the work. Change your thoughts and direction if something is not working. The conscious mind is the captain of the ship, and it’s crucial to think positively and have a growth mindset.

The Power of the Unconscious Mind

The unconscious mind is like a crew working for the captain. If the captain says, “I can’t do this,” the crew will take actions to keep the person in a state of defeat. However, if the captain says, “I can do this,” the crew will work to find ways to make it happen. Each person transmits vibrations to the world, and if a person transmits low frequency vibrations, they will attract low frequency people and experiences. On the other hand, if a person raises their energy level, they will attract positive people and experiences.

The Secret to Success

Paul’s background as a police officer and his journey to becoming an author, screenwriter, and speaker is a testament to the power of belief in oneself. He shares that his experiences, including abuse from his father and being told by teachers that he wouldn’t amount to anything, could have held him back. However, he chose to believe in himself and took risks, becoming a multitalented individual. The secret to success, according to Paul, is simply believing that you can.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

How to Normalize Mental Health Conversations (video)

Greg Vogt is a professional mental health speaker with Active Minds, the nation’s premier nonprofit mental health organization for young adults. Director of Clinical Outreach for Charlie Health oversees Northern California and author of The Battle Against Yourself. Greg also serves as a board member, board member of the Depression and Bipolar Support Alliance in California. He is passionate about advocating for mental health and suicide prevention.

Breaking the Stigma and Creating a Supportive Environment

Stigma, shame, and guilt are common emotions that prevent individuals from seeking help or discussing mental health issues. These feelings stem from the fear of being judged or perceived as weak. However, by pushing through and having transparent conversations, these emotions can be overcome, leading to growth and improved mental health. It takes courage to take the first step, but small steps and leading by example can have a positive impact on both personal and workplace well-being.

The Importance of Mental Health in the Workplace

Society tends to view mental health negatively, believing that it is something that can be fully controlled. In reality, mental health is just as important as physical health and should be prioritized for overall health and happiness. Leaders and individuals at all levels can promote a culture of openness and support by encouraging mental health conversations and creating a safe space for discussion. This not only benefits employees but also has a positive impact on productivity and achieving organizational goals.

Empathy is Key

Mental health support comes in many forms, and sometimes just being present and listening to someone can make a huge difference. Empathy is crucial in building trust and establishing meaningful relationships, and when we put ourselves in someone else’s shoes, we can better understand and connect with them on a deeper level. Small actions, such as showing up and being present for others, can have a huge impact in creating a more supportive and caring environment for everyone.

Conclusion

In conclusion, mental health support starts with small actions and can have life-saving effects. It’s time to change society’s negative perception of mental health and create a more supportive environment where individuals feel comfortable seeking help and discussing their struggles. By prioritizing mental health and leading by example, we can promote growth, boost productivity, and improve overall well-being for everyone.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

Mental Health in the Workplace (video)

We welcome Celine Brozovich the founder and CEO of Bay Kenji health. She is a team optimizer and spent more than 25 years as a top achiever in telecommunications and healthcare. It Fortune ten plus company. And then you left technology to start talking about mental health in the workplace.

And what we’re going to talk about today is not just mental health, but total health in the workplace and how that plays a role not in retention, but also in people excelling in the workplace.

what does it mean by total health?

Total health refers to the overall well-being of an individual, including physical, mental, and social well-being. It encompasses not only the absence of disease or injury, but also the ability to lead a fulfilling and meaningful life. Achieving total health requires addressing all aspects of health and wellness, including proper nutrition, physical activity, stress management, and access to healthcare.

Suffering from anxiety or depression, what do you do next?

When we talk about mental health, we have to look at two different aspects. We have the mental well being, where mentally, either I could be stressed, I could be a little bit sad or happy or whatever it is, and then we have the mental diseases. And when it comes to mental diseases, it’s unfortunate that we, as people, shame people with mental illnesses the same way somebody has diabetes or high cholesterol or cancer and we show compassion. We should do the exact same thing with somebody with mental illness. At the end of the day, that person did not go to the store and said, which one of those do I want? Is it depression or is it bipolar or is it no? So we shouldn’t shame this type of person.

That mission in life, our purpose in life.

If you are a good manager, you want to ensure you have a conversation with your employees, especially the younger generation, because this is a generation who wants to be in tune with the life purpose, the mission in life. I recall a couple of years ago, one person that I know, a computer programmer, had a job offered from Boeing, and I asked that young person, are you going to take it? She’s like, no, I have to ask them first, what are they going to do with my code, with my programming, if they’re going to use it for weapons? No, I’m not working there. This young generation has a set of values and they want their job to be in sync with their core values. They want to always be perfectly in sync. They don’t think that there is one of them at work and there is one of them outside. So if you are a good manager and you want to retain those employees, come down, have a conversation with them and understand if what you are asking them to do is in sync with what they believe is their mission in life.

Our Host
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

What is Conscious Leadership (video)

We were delighted to be joined by Andrea Mackenzie from Lead with Harmony she is an expert in conscious leadership. This is our topic for today’s interview which is hosted by John Golden “conscious leadership”. Let’s dive into it with a good definition of what conscious leadership entails.

Conscious Leadership entails

Conscious leadership is a leadership approach that focuses on awareness, mindfulness, and ethical decision-making. It involves being self-aware and aware of the impact one’s actions have on others, as well as being attuned to the needs and perspectives of team members. Conscious leaders strive to lead with integrity and empathy and to create a positive and inclusive work environment. They also focus on creating a sense of purpose and meaning for themselves and for their team members. This approach to leadership is about being present and intentional in one’s actions and using one’s leadership role to make a positive impact on the organization and society.

How to gain awareness early in your career or life?

Gaining awareness early in your career or life can be done through a variety of practices and exercises, such as:

Meditation or mindfulness practices: These can help you become more aware of your thoughts, emotions, and physical sensations, and can help you develop focus and concentration.
Journaling: Reflecting on your thoughts and experiences can help you gain insight into your own beliefs, values, and patterns of behavior.
Seeking feedback: Seek feedback from others, including mentors, supervisors, and team members, can help you gain a better understanding of how you are perceived and how your actions impact others.
Learning from experience: Reflecting on past experiences and the lessons learned can help you develop self-awareness and insight.
Education: Learning about different cultures, history and philosophy can broaden your perspective and help you see things differently.
Embrace and learn from failure: Failure is a great teacher, it can give you the knowledge of what worked and what didn’t work, also it can help you to develop a growth mindset.

By incorporating these practices and exercises into your daily routine, you can become more self-aware and develop a deeper understanding of yourself, others, and the world around you.

Finding people that take accountability for themselves

Finding people who take accountability for themselves can be challenging, but there are a few strategies that can help:

Look for individuals who take ownership of their actions and decisions. They are comfortable taking responsibility for their mistakes and are willing to learn from them.
Seek out individuals who are proactive in finding solutions to problems and taking initiative. They don’t wait for someone else to tell them what to do.
Observe how people respond to feedback. Those who take accountability for themselves will be open to constructive criticism and will take steps to improve.
Seek out individuals who are transparent and honest in their communication. They are not afraid to admit when they don’t know something or when they have made a mistake.
Look for people who are coachable and willing to learn. They are open to feedback and willing to make changes to improve themselves.

In general, people who take accountability for themselves tend to be self-motivated, reliable, and responsible. They are also more likely to contribute positively to the team and organization.

Our Host
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

Optimize Your Web Content to Earn More with Less (video)

We are delighted to be joined by Andrew Fiebert who is in New Jersey. Andrew is a successful entrepreneur podcast hosts and affiliate marketer with over 10 years of experience building Niche sites.

Excited to share knowledge and experience with others in the niche site building and affiliate marketing space. Lasso is a tool that helps niche site owners optimize their existing content for affiliate revenue, by identifying underperforming pages and providing actionable insights on how to improve them. It is designed to save time and increase revenue for niche site owners, so they can focus on creating great content for their audience.

How to determine if what you are optimizing is work?

There are several ways to determine if the optimization efforts you are making on your niche site are working. Here are a few key metrics you can track:

Traffic: This is a basic metric that will tell you if your optimization efforts are resulting in more visitors to your site. You can track this using tools like Google Analytics.
Bounce rate: This metric measures the percentage of visitors who leave your site after only viewing one page. A high bounce rate can indicate that your content is not relevant or engaging to your audience.
Conversion rate: This is the percentage of visitors who take a desired action, such as making a purchase or signing up for a newsletter. A higher conversion rate is a good indication that your optimization efforts are working.
Revenue: This is the most important metric to track, as it directly reflects the success of your optimization efforts. If your revenue is increasing, it is likely that your optimization efforts are working.

It’s important to keep track of those metrics and measure it over time, so that you can make data-driven decisions on your next steps.

What to focus on to gain more sales

Focusing on long-tail keywords that solve a specific problem in your niche area can be a very effective strategy for increasing traffic and revenue on your niche site. Long-tail keywords are less competitive and often have lower search volume, but they can still drive targeted, engaged traffic to your site. Additionally, by focusing on keywords that solve a specific problem, you increase the chances of your content being well-received by your audience and therefore increase the chance of a sale.

This approach can also help you to create more specific and targeted content that is more likely to convert visitors into customers. By focusing on long-tail keywords, you can create content that addresses the specific needs of your audience, which can increase the chances of them taking action and making a purchase on your site.

It’s important to note that it’s not an either-or situation, you should aim for a balance of both long-tail and short-tail keywords to maximize your chances of getting traffic and conversions. Long-tail keywords can help you to rank and be seen, while short-tail keywords can bring more traffic and visibility to your site.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

How to Engage in the Market without Being Bombarded with Messages (video)

We are delighted to be joined by Rish Bandari, the founder and CEO of Content Beta Video Design Audio Studio. Rish and his team have helped B2B software companies create engaging product marketing content to drive engagement, generate leads, and improve win rates. Even during the Covid lockdowns, they have achieved almost a million dollars in revenue, which is quite incredible.

Rish goes over some strategies to cut through the noise when it comes to engaging in the market when you start. Building leads from the community of your target market. Find where they are hanging out and engaging with each other and talking about their problems and career goals. You can go there and start helping, answer questions, and give advice the principal is just help. Soon you will become known and build your network community. You can find these B2B communities in many places not only on LinkedIn, places like Slack, Slack Facebook, and Reddit.

How to add value to communities?

Building engagement is important to establish a relationship with potential customers. To build that engagement, you can add value by listening to their issues and offering free advice or creating resources that can help them solve their problems. Examples of resources could include templates for battle cards, guides on how to write video scripts, or information on running an ad campaign. By providing valuable resources, you can help them build their business and increase the likelihood that they will come back to you for more help in the future. Additionally, they may also tell others in their community about your resources, which can lead to more business.

Engaging in debates online.

To find content similar to your own on platforms such as Twitter and LinkedIn, you can use the search function to look for keywords related to your industry or topic. You can also follow influencers and thought leaders in your field to stay up-to-date on the latest discussions and trends. To add value to the conversation, you can offer expert insights, share relevant resources, and provide thoughtful, well-reasoned responses to other people’s comments. By consistently providing valuable information and engaging in meaningful dialogue, you can build credibility for yourself and your product.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.