How to Run Successful Webinars and Boost Your Sales

Webinars have become an increasingly popular way to generate leads and sales for businesses. However, running a successful webinar requires more than just setting up a virtual event and hoping for the best. In this podcast episode, Isaac Martinez, a self-made multimillionaire and leading expert in the world of sales webinars, shares his insights on how to run successful webinars that can generate income or leads.

According to Isaac, one of the major mistakes people make when running webinars is the lack of integrations between the webinar provider and a company CRM. He stresses the importance of data and understanding the data of sales webinars. One of the key data points is the amount of leakage that happens when trying to get people in the webinar. Many companies fail to get the right people to attend their webinars, and they get disappointed when the actual webinar happens, and only a small percentage of people show up.

Isaac suggests having multiple call-to-actions throughout the webinar and tracking the attendees who respond to them. He advises prioritizing the follow-up calls based on the attendees’ level of engagement and behavior. Isaac also shares that it takes an average of 23 webinars for a customer to make a purchase decision, and companies should use data to identify the behavior of their prospects and customers.

In addition, Isaac emphasizes the importance of identifying the right audience for your webinar and how to engage with them effectively. He recommends finding a presenter who is an effective communicator, relatable, and engaging. He also suggests compensating the presenter for their performance and giving them time to prepare and rest before and after the webinar.

Overall, Isaac’s insights provide valuable tips for running successful webinars that can generate income or leads. With the right approach, webinars can be a powerful tool for businesses to boost their sales and engage with their target audience. So, invest in your webinar marketing and treat it as a funnel to push people down to the buy zone. And don’t forget to check out Isaac’s ebook and website for more tips and best practices.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

Love Your Team: A Survival Guide for Sales Managers in a Hybrid World

Sales management can be challenging, especially in a hybrid work environment. In a recent podcast episode, John Golden interviews Helen Ucci, an experienced sales manager who developed the Love Your Team system of sales management. They discuss the importance of retaining top talent in sales, especially in a remote work environment, and the potential risks of losing top sales talent.

Helen emphasizes the need for clear communication, outcome-based expectations, and building trust relationships with salespeople. She also discusses the challenges of managing a remote team and the importance of empowering team members to do the whole job.

One of the most important takeaways from the episode is the need for sales managers to shift their mindset and be more flexible in accommodating a hybrid workforce. This means building trust and transparency with salespeople and understanding what matters to them on their terms. By modeling the behavior they expect to see in their sales team and treating their team as their number one customer, sales managers can build strong relationships with their team members.

Helen also emphasizes the importance of coaching and feedback, highlighting the difference between coaching and telling people what to do. She recommends asking good questions to help salespeople arrive at their own answers and build problem-solving skills.

Finally, John and Helen discuss the need for more creativity in career paths for salespeople, beyond the traditional path of moving up to a management position. Helen suggests that there are opportunities for salespeople to move across domains or work on different accounts.

Overall, Love Your Team: A Survival Guide for Sales Managers in a Hybrid World provides valuable guidance for sales leaders on managing remote teams and situations they may encounter. With the rapidly changing world of sales, it’s important to adapt and be proactive in understanding the needs and goals of sales team members.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

5 Lessons from Emmy Saki on Building a Successful Career

Are you looking to build a successful career? Look no further than Emmy Saki’s book “100 Million Careers” and her conversation with John Golden on Sales POP Online Sales Magazine. Here are five lessons to take away:

1. Self-awareness is key. Understanding your personality and gifts can help you find a career that aligns with your strengths and brings you fulfillment.
2. Focus on quality over quantity in building your network. Don’t feel the need to have a large network just for the sake of it. Be discerning and value quality connections.
3. Be open to unexpected opportunities. Don’t be too hung up on titles or what you think your career should look like. Be willing to explore new opportunities and take calculated risks.
4. Surround yourself with positive influences. Reduce interactions with negative influences and seek out supportive friends and mentors.
5. Be authentic in both personal and professional relationships. Admit when you don’t know something or have made a mistake. Build trust by being true to yourself.

Emmy’s advice is not just for those looking to break into finance – it applies to anyone looking to build a successful career. Start by being self-aware, building a quality network, being open to unexpected opportunities, surrounding yourself with positive influences, and being authentic. Check out Emmy’s work and start building your own hundred-million-dollar career today.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

5 Laws of Success for Navigating the Challenges of the Pandemic

Are you struggling to navigate the challenges of the pandemic and achieve success in various areas of life? Look no further than Steve new book, “Laws to Success,” which offers contributions from seven of the world’s top experts.

In a recent interview with John Golden, Steve discusses the current state of the sales industry and offers advice on how to stand out in a noisy and distracted world. He emphasizes the importance of having real domain expertise in areas such as SEO and digital marketing, and warns against so-called experts who only want to take your money.

One of Steve’s key insights is the importance of integrity and authenticity in today’s world. He advises businesses to focus on building a reputation for integrity and creating a world that people want to visit. In a world where people crave connections with brands and humans, authenticity is key.

Another challenge facing businesses today is capturing people’s attention. Steve explains that it’s becoming harder and harder to come up with innovative ways to stop people in their tracks. With hundreds of choices every minute, businesses need to be creative and strategic.

Overall, Steve’s book offers a wealth of wisdom and insights from experts in various fields. If you’re looking to navigate the challenges of the pandemic and achieve success, check it out on Amazon. And don’t forget to reach out to Steve and share your input – he’s always looking to connect and learn from others.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

Are you tired of feeling burnt out and constantly running on empty? Do you struggle to prioritize your well-being in a society that values productivity over rest? Look no further than becoming your own Chief Energy Officer.

In a recent podcast episode, speakers John Golden and Celynn Morin discuss the importance of taking a proactive approach to well-being and becoming more self-aware. Marran, who coined the term Chief Energy Officer, works with CEOs, managers, and corporate athletes to help them perform at their best by prioritizing their energy levels.

But how can you become more self-aware and recharge your energy systems? Marran suggests starting with personality profiling systems and working with coaches or reading books and listening to podcasts. She emphasizes the need for strategic rest and simple techniques like breathing exercises to recharge. Morin also stresses the importance of a curious and playful approach to well-being and consistency over intensity.

It may take courage to slow down and prioritize oneself, but it’s essential for our physical, emotional, and spiritual well-being. As Morin says, “You can’t pour from an empty cup.” So take the first step towards becoming your own Chief Energy Officer and prioritize your well-being today.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

Boost Your Productivity with These Simple Steps

Are you struggling with productivity and time management? Do you feel like you’re constantly busy but not getting anything done? Look no further than Carol Williams’ productivity success cake! In this episode, John Golden and Carol Williams discuss the importance of taking care of oneself and the environment to increase productivity.

First and foremost, prioritize your health. Getting enough sleep, eating well, and exercising may seem like luxuries when you’re busy, but neglecting your health can negatively impact your productivity. Set small goals to improve your health, even if it’s just taking a 10-minute walk during your lunch break.

Next, focus on your environment. A messy or disorganized workspace can affect your productivity, while a supportive team can make a big difference. Take steps to declutter your workspace and surround yourself with positive influences.

Finally, tackle the third layer of Carol’s productivity success cake: managing your time effectively. Start by breaking it down into manageable pieces, such as focusing on the power of focus, time and tasks, avoiding interruptions and procrastination, and taking the power of the pause.

Remember to celebrate your successes and understand your “why” in order to stay motivated. Don’t let perfectionism hinder your productivity. Take Carol’s productivity quiz to assess your own productivity levels and use her tool, “Decide,” to make important decisions.

Overall, Carol’s approach to productivity and time management is holistic and emphasizes the importance of taking care of oneself in order to achieve success. Incorporate these simple steps into your routine and watch your productivity soar!

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

The Art of Networking: Tips for Building Strong Relationships

In today’s digital age, it’s easy to overlook the importance of in-person networking and events. However, Ashley Klein, a digital marketing expert, believes that building relationships through networking is crucial for business growth. In a recent interview, she shared her tips for effectively networking at events and online.

Klein suggests setting a goal for the event to motivate oneself to network and attending smaller events to gain comfort and practice. At events, she recommends establishing a personal connection with people by getting to know their hobbies and interests. She advises being mindful of body language and quickly establishing whether there is any synergy between you and the person you are talking to.

When it comes to online networking, Klein advises focusing on one social network to build a strong online presence and regularly engaging with people in a genuine way. She stresses the importance of consistency and showing up every week, even if it’s just for a few minutes.

Overall, building relationships through networking takes practice and effort, but it can lead to valuable business opportunities and word-of-mouth marketing. So, don’t overlook the power of in-person networking and events, and start building those relationships today!

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

David Fischette is Go West Creative’s founder, CEO, and Chief Creative. David has helped hundreds of firms, including UN, HB, Deloitte, CVS, Salesforce, and Dupont, communicate successfully to critical stakeholders.

The Future of Marketing: Lessons Learned About Building a Brand

In today’s world, people crave authentic connections. That’s why brand storytelling is the future of marketing. In a recent podcast episode, John Golden interviewed David Fischette, founder and CEO of Go West Creative, an industry-leading marketing agency specializing in bringing brand stories to life. David shared insights he has gained from over three decades of experience helping major brands communicate their message to key stakeholders.

According to David, the key to creating a connection with the audience and making a brand sticky is through authentic storytelling. He emphasizes the importance of drawing out the story of an organization and creating a congruent story that goes all the way through. This story should be internalized by everyone in the organization and communicated externally. It’s also important to ensure that all aspects of an event or campaign are in service of the brand’s message and theme.

One of the challenges of communicating a brand’s message is reaching a diverse audience with different communication preferences. David stresses the importance of listening to the audience and addressing their concerns from the outset to establish a two-way dialogue. He also notes the need to balance the lessons learned during the pandemic, such as self-care and work-life balance, with work ethic and serving the brand’s stakeholders.

Leadership alignment is another critical factor in ensuring a consistent message. David explains that they work with the entire C-suite to craft a message that is consistent across all presentations and communications. They check for inconsistencies and bring them to the attention of the leadership, but it’s not their job to fix it. They ask the leadership what they want to say as a brand and what their stance is on certain issues. David values authenticity and appreciates when brands are honest about their stance, even if it’s not what he wants to hear.

Go West Creative started as a mobile DJ company in David’s parents’ garage and evolved into a creative agency that helps clients tell their stories through various mediums. David’s experience has taught him that brand storytelling is the key to creating a connection with the audience and making the brand sticky. By drawing out the story of an organization, internalizing it, and communicating it authentically, brands can create a lasting impact in the minds of their stakeholders.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.