The Art and Science of Staying Relevant to Customers

In today’s fast-paced and constantly evolving market, staying relevant to customers can be a challenge. Jim Huebner, CEO and founder of Huebner Integrated Marketing shares his insights on building brand loyalty and staying connected with customers in the latest episode of the Expert Inside Interview.

Jim emphasizes the importance of listening to customers to understand what makes a brand and product relevant to them. He cautions against creating inauthentic stories and highlights the need to balance the art and science of marketing. While data and research are important, tapping into the emotional needs of customers is equally crucial.

Jim cites Amazon as an example of a company that has succeeded by making it easy for customers to buy online. He encourages companies to constantly evaluate and improve their customer experience, adding that building a connection with customers is key to building brand loyalty.

But how can companies stay relevant in a constantly evolving market? Jim and John Golden, host of the Expert Inside Interview, agree that adding features or improving existing ones can help, but caution against overwhelming customers with unnecessary features. They also discuss the importance of analyzing customer behavior and seeking feedback to stay connected and relevant.

In conclusion, the art and science of staying relevant to customers involve listening to their needs, building a connection with them, and constantly evaluating and improving the customer experience. By doing so, companies can avoid becoming irrelevant and losing business in a competitive market.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

5 Ways to Develop a Growth Mindset and Achieve Your Goals

Have you ever felt like you’re just not good enough at something, or that you’ll never be able to achieve your goals? It’s easy to fall into a fixed mindset, where you believe that your abilities and intelligence are predetermined and cannot be changed. But in a recent podcast episode, entrepreneur Jason Wright shared his insights on how to develop a growth mindset and achieve success.

Acknowledge your weaknesses

One of the first steps in developing a growth mindset is to acknowledge the areas where you feel inferior. Instead of beating yourself up over your shortcomings, use the power of the word “yet” to recognize that you may not be good at something yet, but with effort and practice, you can improve.

Focus on the journey, not just the outcome

In today’s world of social media, it’s easy to get caught up in the appearance of success, rather than the actual work and learning required to achieve it. Jason emphasizes the importance of valuing experience and the journey, rather than just the shortcut to fame or success. By making everything a game for improvement and learning, you can develop a growth mindset that will help you achieve your goals.

Use past successes as evidence of your ability to improve

Looking back on past successes and experiences can be a powerful tool in developing a growth mindset. Use them as evidence that you have the ability to improve and achieve your goals. Don’t let setbacks or failures define you – instead, use them as opportunities to learn and grow.

Control your self-talk

Negative self-talk can be a major roadblock in developing a growth mindset. Instead of believing the negative things you tell yourself, focus on positive affirmations that are based on past experiences. By controlling your self-talk, you can cultivate a mindset that is focused on positive growth and peak performance.

Invest in yourself

Finally, Jason emphasizes the value of investing in yourself by finding a coach or mentor. Having someone to guide you and help you reach your full potential can be a game-changer in developing a growth mindset and achieving your goals. Don’t be afraid to seek out help and support – it could be the key to unlocking your full potential.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

5 Ways to Overcome Self-Doubt and Become a Confident Leader

Self-doubt is a common roadblock for many women on their path to leadership. In a recent podcast episode, expert coach and mentor Tracy Crook shared her insights on how women can break through their self-imposed limitations and become confident, authentic leaders. Here are five tips that stood out from the conversation:

1. Recognize Your Self-Talk: Pay attention to the negative thoughts and beliefs that hold you back. Often, these thoughts are not based on reality but on fear and self-doubt. Challenge them and replace them with positive affirmations that reinforce your value and capabilities.
2. Embrace Your Vulnerability: Vulnerability is not a weakness but a strength. Be willing to share your struggles and failures with others, it shows that you are human and relatable. People are more likely to trust and follow a leader who is authentic and open.
3. Focus on Your Strengths: Instead of dwelling on your weaknesses, focus on your strengths and what you bring to the table. Build on these strengths and use them to your advantage. Don’t try to be someone else, embrace your unique talents and perspective.
4. Take Action: Don’t wait for permission or validation from others, take action towards your goals. This can be as simple as applying for a job that you don’t meet all the requirements for or speaking up in meetings. Each small step builds your confidence and momentum.
5. Seek Support: Surround yourself with people who believe in you and support your growth. This can be a mentor, coach or a trusted friend. Having someone who can provide guidance, encouragement, and accountability can make a big difference in your journey.

Remember, becoming a confident leader is a process, not an overnight transformation. But by taking these steps, you can overcome your self-doubt and lead with authenticity and purpose.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

5 Steps to Prioritizing Your Mental Health in Sales

Sales can be a high-pressure job, with constant quotas and customer demands. As a salesperson, it’s easy to get caught up in the daily grind and forget to take care of yourself. In this episode, Clayton and John discuss the importance of mental health in sales and share tips on how to prioritize your well-being. Here are five steps to help you prioritize your mental health as a salesperson:

1. Acknowledge the pressure you’re under: Sales can be a stressful job, and it’s important to recognize the pressure you’re under. Take time to reflect on how your job is impacting your mental health and identify any triggers that may be causing you stress.
2. Create a support system: It’s essential to have a support system in place, whether it’s colleagues, friends, or family. Make time to connect with people who can offer emotional support and guidance when you need it.
3. Practice self-care: Self-care is essential to maintaining good mental health. Make time for activities that bring you joy, such as exercise, meditation, or reading. Prioritize your sleep and nutrition, and avoid unhealthy coping mechanisms like alcohol or drugs.
4. Set boundaries: It’s important to set boundaries to protect your mental health. Learn to say no to requests that are outside of your capacity, and prioritize your workload to avoid burnout.
5. Seek professional help if needed: If you’re struggling with your mental health, don’t hesitate to seek professional help. There’s no shame in asking for support, and therapy can be a powerful tool for managing stress and anxiety.

Remember, your mental health is just as important as your physical health. By prioritizing your well-being, you’ll be better equipped to handle the pressures of sales and perform at your best.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

Are you struggling to navigate the ever-changing landscape of social media? In this podcast episode, two experts in the field, John Golden and Alex Rossman, share their insights on the state of social media today and offer valuable advice for businesses looking to make an impact online.

One key takeaway from the conversation is the importance of video-first content. With platforms like TikTok leading the way, there has been a surge in demand for easily digestible short-form content. Alex advises businesses to focus on creating video content, regardless of the platform, to stay ahead of the curve.

But it’s not just about the format of your content. Authenticity is also a crucial factor in building a successful brand on social media. John and Alex stress the importance of consistency across all platforms and caution against projecting a different image on different channels. Customers want to know who you are and what you stand for, so it’s important to be true to yourself and your values.

Another interesting topic the speakers touch on is the potential impact of AI on content creation. While AI is already being used to generate ideas at scale, there are concerns about its ability to make its own decisions and even deceive end-users. It’s clear that AI will play a significant role in the future of marketing, but it will take time to truly take over and replace human behavior.

Overall, the conversation highlights the challenges and opportunities of social media and emphasizes the importance of delivering on promises and solving customers’ problems to build a loyal customer base. If you’re looking to make an impact on social media, take note of these insights and start creating authentic, video-first content that resonates with your audience. And if you need some help, check out Alex’s company, Rossman Media, for expert social media management and creative services.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

Are you struggling with advertising on social media platforms? Do you find it hard to keep up with the ever-changing policies and nuances of different platforms? Well, in this episode, I interview Eroslav Georgiev and Rohaan Khan from Orange Trail, who share their expertise on how to scale ads safely without getting blocked.

Eroslav and Rohaan discuss some of the common pitfalls that people fall into when starting out with social media advertising, such as not understanding the policies of the platforms they are using. They emphasize the importance of decentralizing assets and having multiple business managers to keep ads safe. They also mention the advantage of understanding policies and being creative in running compliant ads, especially in more risky niches like health and supplements.

The conversation then shifts to the impact of AI on advertising. While they use AI tools to scale their work, they view AI as an amplifier rather than a replacement for marketing skills and expertise. They believe that good marketers will use AI to be more efficient and productive, while lazy marketers will use it to ask stupid questions.

When asked about the future of advertising on social media platforms, they suggest that content will continue to be king and that testing different angles and scroll stoppers will be crucial for success. They also note that Facebook allows for the most flexibility in terms of decentralizing advertising setups, but other platforms like TikTok and Google have similar options.

Eroslav and Rohan offer premium level advertising accounts that are whitelisted and have unlimited spends, providing stability and compliance help for those struggling with their ad accounts. They have contracts and agreements with major advertising platforms such as Facebook, Google, TikTok, Snapchat, Twitter, and Bing, as well as a deal with Tabula. Their goal is to help businesses scale their ads safely and effectively.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

Renewing Habits: How Ancient Practices Can Help You Manage Stress and Increase Productivity

Stress has become a badge of honor in western culture, but what are the long-term effects of it on our health and productivity? Sandeep Nath, an expert on stress management and applying ancient oriental wisdom to modern business challenges, shares his insights on how to increase our inner power and energy to manage stress and be more productive.

By adopting renewal habits and changing our perspective, we can change the world around us. Sandeep Nath has learned ancient practices like chiang and reiki energy and now teaches them to people around the world. He emphasizes that the proof of these practices comes from experiencing them for oneself, rather than relying on external measurements.

Mindfulness plays an important role in managing stress and being aware of the inputs that go into our brains. By living mindfully, we can increase our consciousness and do the right thing for ourselves and our communities. Sandeep Nath also discusses the importance of focusing on our immediate community and being the best version of ourselves, rather than getting caught up in macro issues that we have no control over.

Sandeep Nath’s work with organizations helps them understand how people, purpose, process, body, mind, and spirit are linked and how they can increase productivity and engagement while reducing absenteeism and sickness. He believes that every person is capable of self-renewal, and symbiotic renewal can change the way we run our lives and businesses in this decade.

If you’re feeling stressed and overwhelmed, it’s time to adopt renewal habits and tap into your inner power and energy. Start by being mindful of your breaths and focus on your immediate community. By changing your habits and perspective, you can change the world around you. Check out Sandeep Nath’s work and learn how ancient practices can help you manage stress and increase productivity.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

Scaling with a successful firm is difficult. T. Hanley’s accomplishment shows that with the correct mentality and techniques, everything is achievable. T. Hanley’s success offers entrepreneurs several insights.

Strategic Partnerships

Strategic collaborations helped T. Hanley succeed. To create high-quality skincare products, they collaborated with industry leaders. They formulated their solutions with a leading dermatologist to ensure efficacy and safety.

Entrepreneurs must form alliances with like-minded people. Working with industry experts helps you improve goods and services, extend your reach, and scale your firm.

Hearing Customers

Their customer-centric strategy helped T. Hanley succeed. They constantly improved their products based on user input. They changed their goods to be vegan-friendly after receiving criticism.

Entrepreneurs must listen to clients and adjust their offerings to match their requirements. Doing so increases client loyalty, satisfaction, and sales.

Constant Innovation

Growing businesses need innovation. Innovation drives T. Hanley’s success. To keep ahead, they produced new and better goods. They just adopted eco-friendly packaging to meet client demand for sustainable products.

Entrepreneurs must constantly enhance their products and services. Hence, you may distinguish yourself from the competition, acquire new consumers, and keep old ones.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.