Unlocking the Potential of Hypernomics: A Chat with Doug Howarth

As the host of Sales POP! Online Sales Magazine and Pipeline CRM, I recently had the pleasure of chatting with Doug Howarth, the founder of HyperEconomics Inc. He is the mind behind the upcoming book “Hypernomics: Using Hidden Dimensions to Solve Unseen Problems.” Our conversation delved into the world of hypernomics. Its application in market analysis and the game-changing impact it could have on sales success.

The Path to Hypernomics

Doug’s journey into hypernomics is a captivating story of challenges and discoveries. It all began with a simple shopping trip for a washing machine. Doug and his wife found themselves reflecting on their role in a global network that shaped the quantity and price of products. This reflection sparked the idea of plotting in four dimensions, a concept that had not been explored before.

Doug’s innovative thinking led to the development of software around this concept, giving birth to HyperEconomics, Inc. The company focuses on creating cutting-edge software for analyzing markets in four or more dimensions. This groundbreaking approach has garnered the attention of industry giants like NASA and Lockheed Martin, and Doug’s upcoming book promises to challenge conventional thinking.

Unveiling the Power of Hypernomics

Hypernomics is not just a theoretical concept; it has practical applications across various industries, excluding raw commodities. Doug shared an intriguing example of how he applied hypernomics to help a local restaurant increase its revenue. By rearranging its seating arrangements based on the demand for different table sizes, the restaurant optimized its operations and boosted its bottom line.

Doug emphasized that hypernomics allows businesses to step back and see the big picture. It helps them understand the relationship between product features, value, price, and quantity sold. He pointed out that many companies often base their pricing on competitors without considering the scientific principles behind it. This approach can lead to costly mistakes, as seen with companies like DeLorean and Microsoft, who mispriced their car and business jet, respectively.

HyperEconomics Inc.: Redefining Market Analysis

HyperEconomics Inc. offers three main services. Firstly, they provide software called Hyper, allowing users to plot in four dimensions and analyze the value and demand of products. Secondly, they offer classes to train individuals on Hyper, Anamika, and Hyperonomics in general. Lastly, they provide consulting services to various organizations, including Virgin Galactic, a local restaurant, and NASA.

Doug’s upcoming book, “Hypernomics: Using Hidden Dimensions to Solve Unseen Problems,” is set to be released through Wiley. You can pre-order the book on Amazon, Barnes and Noble, and Wiley’s website, with availability in bookstores starting January 29th. This book promises to be a game-changer, offering readers a deeper understanding of their market, pricing strategies, and potential opportunities.

Final Reflections

Our conversation ended with the idea that using hypernomics could eliminate the need for relying on chance methods like a dartboard. Doug appreciated this notion and attributed the phrase to me. We concluded our discussion with a promise of future episodes and a mutual exchange of thanks.

I urge everyone to explore Doug’s work and book. Hypernomics has the potential to revolutionize the way we understand and analyze markets, presenting an opportunity you won’t want to miss.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

Conquering Entrepreneurial Challenges: Insights from Coach Dan Gordon

In a recent podcast, I had an eye-opening chat with Coach Dan Gordon, a seasoned business coach, speaker, and author. Our conversation delved into overcoming setbacks, the journey of authenticity in sales, and the collaborative essence of entrepreneurship.

Coach Dan’s Transformative Journey

We started with Coach Dan sharing his remarkable entrepreneurial journey, navigating from a significant setback in 2016 to becoming a sought-after speaker. His story highlights the resilience needed to thrive in the unpredictable world of entrepreneurship.

Coach Dan candidly revealed his approach to overcoming setbacks, emphasizing the need for support and collaboration. He stressed that setbacks are part of the entrepreneurial ride and should be embraced as opportunities for growth.

Authenticity in Sales: A Game-Changer

Our discussion touched on the power of authenticity in sales, with Coach Dan sharing practical insights. He highlighted the importance of understanding customers’ concerns, fostering genuine connections, and solving problems to build lasting relationships.

We debunked the myth of entrepreneurship as a solo journey, stressing the significance of collaboration. Like Richard Branson’s, Coach Dan’s experiences and stories underscored the value of taking risks to succeed.

We explored the role of curiosity and genuine conversations in building meaningful customer relationships. Coach Dan emphasized the need to listen, understand, and connect on a human level, drawing parallels between effective sales and successful dating.

Embrace the Entrepreneurial Rollercoaster

As we wrapped up, Coach Dan shared valuable advice for aspiring entrepreneurs, urging them to embrace the highs and lows of the entrepreneurial journey. He offered support through one-on-one calls, recognizing the impact of pursuing a life of passion.

In summary, Coach Dan’s insights offer a refreshing perspective on navigating the entrepreneurial landscape. Whether overcoming setbacks, embracing authenticity, or fostering collaboration, his journey provides valuable lessons for every entrepreneur.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

Embracing AI in Content Creation: A Conversation with Cody Schneider

We recently had the pleasure of hosting Cody Schneider, a Denver-based entrepreneur and digital marketer, on my show. Cody, who has a rich background in marketing automation and content production tools. He has been instrumental in growing multiple software startups over the past decade. He is the founder of Draft Horse, an AI content platform that impressively achieved $10 million in monthly recurring revenue (MMR) in its first month through virality.

The Rise of AI in Content Creation

Cody shared that the idea of using AI content at scale became accessible in July 2022. At this point, AI technology had advanced enough to be usable for marketing purposes. Cody and his peers in Silicon Valley began experimenting with AI for content creation and repurposing. They found that AI was particularly effective at repurposing content and creating content in bulk. Draft Horse, for example, focuses on creating SEO-optimized articles in minutes. Users provide a list of target keyword phrases, and the AI writes a blog post for each keyword.

The Power of AI in Content Production

Cody emphasized the importance of abstracting content production workflows and empowering marketers with AI tools. Instead of hiring a large team to manually create and repurpose content. Startups can leverage AI to amplify the productivity of a smaller team. Cody gave an example of a startup that published 10,000 articles related to SMS and email marketing using AI tools and offshore teams for manual tasks like adding photos and call-to-actions.

We discussed the importance of creating content in multiple formats to reach a wider audience. People consume information in different ways, such as reading, watching videos, listening, or looking at graphical content. Cody suggested repurposing long-form content into bite-sized pieces for different channels like Twitter, YouTube shorts, and LinkedIn. He also highlighted the power of AI in extracting key takeaways from a podcast episode and generating content based on those ideas.

Navigating Algorithm Changes

We also touched on the impact of algorithmic changes on content creation. Cody shared his experience with blogs, where human-written ones saw a decrease in organic traffic while AI-generated blogs performed well. He thinks that Google has a difficult time identifying AI-written content. To create original thought leadership content, Cody recommends interviewing industry experts and using AI to generate an outline based on their insights. This approach allows for unique content creation that stands out from the average.

The Role of AI in Content Strategy

I emphasized the importance of putting thought into content strategy and having a clear goal in mind. AI can assist in targeting, improving, and distributing content, but should not replace the initial effort and strategy put into creating high-value content. We both agreed that AI can enhance productivity and provide opportunities for individuals to upskill and become more valuable resources within their organizations.

Enhancing Productivity with AI Tools

Cody discussed the power of AI tools in enhancing the productivity and effectiveness of junior marketers. He highlighted how these tools can help them navigate their workflows and achieve their marketing goals more efficiently. Drawing from his experience in the tech industry, Cody emphasized the importance of using tools effectively and setting clear goals to guide the team’s efforts.

Cody also mentioned the potential of leveraging global arbitrage by hiring offshore team members. He explained how AI can bridge the communication gap and enable these employees to provide customer service and sales support seamlessly. By using AI to improve their English and ensure accurate communication, companies can tap into a global talent pool and expand their operations.

Embracing AI for Future Success

In conclusion, our conversation highlighted the potential of AI in content creation while emphasizing the need for human input and strategy to achieve success. Cody suggests that individuals should take ownership of this change and build their own expertise in automation and AI. He mentions the emergence of roles like “director of automation” and highlights the value these professionals bring by automating processes and saving the company money. By demonstrating their ability to create value through automation, individuals can secure their positions within the organization.

As we move forward, it’s clear that embracing AI tools and integrating them into our work processes is not just an option, but a necessity. The future of content creation and marketing is already here, and AI is driving it.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

The Resilient Road to Innovation: My Conversation with Nelson Nigel of Kidmoto Technology

We had the pleasure to speak with some of the most innovative and resilient minds in the business world. In a recent episode, John sat down with Nelson Nigel, the founder and CEO of Kidmoto Technology.  Our conversation was nothing short of inspiring. I’m excited to share the insights and lessons from our discussion.

Identifying a Market Need: The Birth of Kidmoto

Nelson’s journey is a testament to the power of observation and action. While working as an Uber driver, he noticed a significant gap in the market: the lack of child car seats in taxis and car services. This observation sparked the idea for Kidmoto, a mobile app that provides a safe and convenient transportation solution for parents traveling with small children. It’s a prime example of how everyday experiences can lead to groundbreaking business ideas.

Overcoming Adversity: Building a Trusted Brand

Nelson’s path to success was far from smooth. He faced personal challenges, including a life-altering accident, that would have deterred many. However, his resilience and determination allowed him to overcome these obstacles and build Kidmoto into a trusted brand. Today, Kidmoto connects parents with skilled drivers equipped with secure car seats, operating in 52 US cities. Nelson’s story is a powerful reminder that adversity can be a catalyst for success, not a barrier.

The Entrepreneurial Mindset: Resilience and Focus

During our conversation, Nelson emphasized the importance of hard work and clear vision. He shared the struggles he faced in the early days of Kidmoto, from securing funding to establishing a customer base. The key, he revealed, was staying laser-focused on the business’s core mission. This unwavering focus is a crucial lesson for any entrepreneur looking to make their mark.

Customer Engagement: The Heart of Business Growth

Nelson also touched on the critical role of customer engagement and satisfaction. Positive feedback and reviews have been instrumental in driving Kidmoto’s growth. He stressed the importance of listening to customers and continuously improving the service based on their needs. This customer-centric approach is a cornerstone of Kidmoto’s success and a strategy that all businesses should emulate.

Learning from Failure: Entrepreneurship as an Adventure

Drawing an interesting parallel, Nelson likened entrepreneurship to climbing trees and buildings—it’s about pushing forward and learning from each fall. This perspective on failure as a learning opportunity is a valuable takeaway for anyone in the business world. It’s not about avoiding failure but using it as a stepping stone to more significant achievements.

Looking Ahead: The Future of Kidmoto Technology

As our interview drew to a close, Nelson shared his excitement for the future of Kidmoto. He believes in the limitless potential of the company, with plans to expand into new product lines and markets. His optimism and forward-thinking attitude are infectious, and they serve as a reminder that the journey of innovation is never complete.

My conversation with Nelson Nigel was a powerful illustration of what it takes to turn a simple observation into a thriving business. His journey with Kidmoto Technology is a story of resilience, innovation, and the relentless pursuit of a vision. I congratulate Nelson on his inspiring achievements and encourage everyone to learn more about Kidmoto Technology and its impact on safe family travel.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

The Power of Branding and Core Values

We recently had the pleasure of engaging in a thought-provoking conversation.  John Golden from Sales POP Online Sales Magazine and Pipeline CRM interviews Lenya McGrath.  She is a seasoned marketing leader with nearly two decades of experience. Our discussion revolved around the importance of branding and core values and the role they play in shaping a company’s identity and relationship with its customers.

The Anthropology of Branding

Lenya McGrath, with her extensive experience in marketing, emphasized the need for authenticity in brand messaging. She astutely pointed out that consumers can easily spot inauthenticity and may not trust a brand that lacks genuine beliefs. This is where the role of her company comes into play. They work with brands to uncover their core beliefs by listening, observing, and understanding the organization’s culture.

Lenya likens their approach to that of anthropologists.  Uncovering hidden layers and connecting the dots to find the brand’s true belief system. This process is not just about discovering what a brand stands for.  Aligning internal beliefs across different groups within the organization.

The Power of Authenticity and Alignment

John added to the conversation by stating that core beliefs don’t have to be grand or global.  They can be as simple as a commitment to excellent customer service. Lenya agreed and gave examples of brands like Zappos and Patagonia. Authentic belief systems that align with their brand identities.

Both John and Lenya stressed the importance of not just saying the beliefs but also living them out in every aspect of the business. They cautioned against inauthenticity and the trust disconnect that can arise when a brand’s actions don’t align with their messaging.

The Risks of Inauthentic Promises

Our discussion also highlighted the risks of making inauthentic promises and the potential damage it can cause to a brand’s reputation and customer trust. We emphasized the need for organizations to align their beliefs and principles across the entire business, ensuring consistency in customer experience at every touchpoint.

The Challenges of Modern Organizations

The conversation then shifted to the challenges of aligning a modern organization, which may be virtual, hybrid, or globally distributed. We emphasized the importance of CEO embodiment, where the leader at the top drives the alignment of beliefs throughout the organization. We also discussed the opportunity for self-selection among employees, allowing those who are not aligned with the organization’s beliefs to opt out.

The Impact of COVID-19 and the Role of Belief

We concluded by mentioning the impact of COVID-19 on people’s alignment with their organizations and how belief can be a tool to attract and retain the right people while repelling those who are not aligned. Lenya introduced her agency, Believer, which helps organizations unearth their authentic beliefs and align them with their brand identity.

In conclusion, our discussion underscored the importance of authenticity and alignment in building trust with customers. It’s not just about what a brand says, but what it does and how it aligns its actions with its core beliefs. This is the key to building a strong, authentic brand that resonates with customers and stands the test of time.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

Selling a business can be a dream come true. Yet, for many founders, it’s also the beginning of a hidden struggle—the “founder’s exit paradox.” Financial success collides with unexpected feelings of loss, an identity crisis, and a void left by the business that was once their life.

Jerome Myers: Your Guide to Post-Exit Fulfillment

Enter Jerome Myers, an award-winning engineer turned business strategist who’s dedicated to helping founders navigate this emotional and practical terrain. In this conversation, we delve into the paradox’s depths and equip you with actionable strategies to find fulfillment in your post-exit journey.

Facing the “Little Death” and Embracing New Beginnings:

Selling your business can feel like a loss—a “little death” of your identity. But as Jerome emphasizes, it’s also a powerful opportunity for rebirth. We explore ways to detach your worth from your work, cultivate new passions, and build a lasting legacy beyond the business.

The question isn’t, “What’s next?” But “what impact do you want to make?” Jerome challenges the notion of post-exit insignificance. You have the freedom, resources, and experience to create an even greater impact in the world. We discuss how to identify your “next intensive”—a meaningful project that aligns with your values and skills.

Case Study: From School Hater to Education Hero:

Jerome shares the inspiring story of a successful entrepreneur who transformed his aversion to education into a passion for fixing the system. This example showcases the power of using your wealth and experience to make a positive difference.

Health and Wealth: A Balanced Equation

Did you sacrifice your health for your business? You’re not alone. Jerome debunks the myth that wealth equates to poor health and offers his “silver bullet for optimal health” methodology. Learn how to prioritize both well-being and financial security.

Jerome’s proprietary “Next Intensive” is your key to unlocking your post-exit path. Through a 2-hour interview and data analysis, you’ll gain deep insights into your strengths, weaknesses, and ideal next steps. No more guesswork, just a clear direction forward.

Take Action, Make a Difference:

Jerome’s message is clear: it’s time to move from talk to action. He encourages you to use your newfound clarity to pursue your passions, make a positive impact, and inspire others to do the same. Together, we can create a better world, one fulfilling post-exit journey at a time.

The founder’s exit paradox is real, but it doesn’t have to be your ending. By embracing the challenges and exploring the possibilities, you can unlock a fulfilling post-exit journey filled with purpose and impact. Take the first step today, and remember, less talk, more action!

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

Are you tired of complex sales processes that overwhelm both you and your potential customers? In this captivating podcast episode, we explore the art of selling with simplicity alongside sales veterans John Golden of Sales POP! Online Sales Magazine and Pipeline CRM, and Bob Marsh, CEO and leader of two category-creating companies. We delve into the importance of authenticity, the changing role of salespeople, and how to guide customers toward informed decisions.

Selling with Simplicity: Cutting Through the Noise

Bob sets the stage by highlighting how understanding decision-making processes is key. Regardless of complexity, the salesperson’s role is to simplify the path for customers. In today’s information overload, a streamlined approach helps you stand out and earn their trust.

John emphasizes that while buyers are empowered by online research, they often feel lost in the sea of information. Salespeople can step in and provide clarity, acting as trusted advisors.

Bob further emphasizes this shift, noting that despite information access, customers still crave guidance and reassurance. Research reveals a higher buyer’s remorse when purchases occur without expert advice, highlighting the value of a salesperson’s role as an advisor.

Understanding the Emotional Side of Selling

We dive into the fear and emotion surrounding purchasing decisions, especially in high-stakes B2B scenarios. Bob shares the “fist bump” strategy, involving higher-level executives to provide reassurance and demonstrate commitment.

John and Bob discuss the importance of involving higher-level executives strategically. They emphasize the need for clear and authentic communication to avoid making contacts feel unimportant or blocked. Bob shares an email template that facilitates effective communication between executives on both sides.

John and Bob highlight the growing desire for authenticity in the business world. They emphasize the importance of honest conversations and genuine connections, contrasting this with the negative impact of scripted approaches. Sales training should focus on empowering salespeople to be their authentic selves and trust their instincts.

Power of Confidence and Belief in Sales

Confidence, belief, and passion are key ingredients for success, as John and Bob agree. They emphasize the importance of genuine belief in the product and a sincere desire to understand customer needs. They contrast this with salespeople, who approach prospects with negativity and a fear of rejection.

Bob shares an insightful anecdote about actively listening to understand customer needs during a lunch meeting. He emphasizes the need for sales training to focus on real conversations, effective listening, clear communication, confidence, and grooming.

John adds that intellectual curiosity is essential for meaningful customer interactions. Without genuine interest in their business and industry, salespeople cannot engage in insightful conversations or learn from them. Curiosity also drives personal growth and continuous improvement in the craft of selling.

Simplifying the Path to Sales Success

In conclusion, our conversation with Bob Marsh offers valuable insights for navigating the modern sales landscape. As an active Chief Revenue Officer and renowned speaker, Bob’s expertise shines through. His message is clear: simplify the sales process, embrace authenticity, and become a trusted advisor to your customers. By doing so, you will pave the way for a successful and fulfilling sales journey.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

Is your B2B content generating the leads you crave? Steve McDonald (CEO, of Content Strategy Design & Martech SAS), delves into the power of thought leadership content and its role in igniting lead generation, particularly through podcasts.

Thought Leadership: Beyond the Buzz

While content marketing reigns supreme, Steve explains, many companies struggle to translate it into tangible results. The B2B buyer is now a self-directed researcher, demanding valuable content before engaging. Thought leadership content bridges this gap, sparking early interest and initiating conversations with potential customers.

The journey towards thought leadership requires consistent, high-quality content. However, many companies fall prey to self-promotion, neglecting industry trends and real customer problems. Steve identifies this as the biggest hurdle: efficiently crafting high-quality thought leadership content at scale.

Enter the Podcast: Amplifying Your Thought Leadership

John and Steve champion the rise of podcasts as a potent tool for thought leadership and industry engagement. They advocate for going beyond guest interviews, recommending including prospects and customers to foster relationships and gather invaluable insights. This opens doors to using thought leadership content as a powerful lead generation and sales tactic, engaging prospects through podcast invitations.

Strategic Content: Validating Your Unique Voice

John and Steve emphasize the importance of using podcasts to validate unique points of view and belief statements. They advocate for a strategic approach, emphasizing efficient resource allocation and the immense value of learning from your Ideal Customer Profile (ICP) on a weekly basis. Engaging with your target audience through podcasts helps dispel assumptions and keep pace with evolving buyer behaviors.

Steve addresses concerns about guest invitations appearing disingenuous, focusing solely on prospecting. He suggests that companies can build trust and value from the outset by offering guests a platform to share their expertise and reach a wider audience. This adds genuine value for guests and strengthens the podcast’s reputation.

Executive Thought Leadership: A Strategic Imperative

John adds that the pressure for executive participation in podcasts is rising, making it easier to attract high-caliber guests. Steve concurs, stating that executive thought leadership should be a strategic initiative for every B2B company. Podcasts offer a platform for executives to connect authentically with prospects, establish credibility, and share insights.

John and Steve conclude by emphasizing the importance of maintaining a roster of high-quality guests to attract others who aspire to be part of that group. This strengthens the podcast’s reputation and attracts more thought leaders. They encourage companies to embrace podcasting, stressing the immense potential outweighs any potential downsides.

Steve’s company, Content Strategy Design, specializes in podcast-enabled thought leadership. They offer a comprehensive solution, handling everything from content creation to distribution, making it easier for companies to establish their thought leadership presence.

The Verdict: Thought Leadership, Amplified

Thought leadership content, particularly through podcasts, emerges as a powerful tool for lead generation. By engaging with your audience, validating unique perspectives, and building authentic relationships through podcasts, companies can unlock a new level of lead generation and propel their B2B success.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score (source: Listennotes.com). He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.