As the host of the Expert Insight Interview from Sales POP! Online Sales Magazine and Pipeline CRM, I’ve had the privilege of speaking with some of the most knowledgeable professionals in the business world. In a recent episode, I sat down with Sugey Piedra. She is a seasoned certified tax preparer and co-founder of Prominent Business and Wealth Management. With over two decades of experience. Sugey has dedicated her career to helping high-earning, service-based business owners navigate the complex journey to long-term wealth. Today, I’m excited to share the insights from our conversation. Which centered on the pivotal ways business owners can increase capital and passive income.

The Capital Challenge: Understanding and Overcoming

One of the most pressing issues for any business, especially in its nascent stages, is securing capital. Sugey and I delved into the common hurdles entrepreneurs face, debunking the myth that revenue alone ensures financial stability. We discussed the necessity of a robust financial foundation, including precise financial statements and a comprehensive business plan. These elements are crucial when seeking funding through various avenues, such as SBA loans, grants, and city assistance programs.

A Holistic Approach to Financial Management

Sugey advocates for a holistic financial strategy that aligns with the long-term objectives of a business. It’s not just about building capital; it’s also about minimizing tax liabilities and educating clients on cash flow generation. We explored the potential of investments in assets like rental properties and other less conventional opportunities that can serve as additional income streams.

The business landscape is ever-changing, and market corrections, along with interest rate fluctuations, can significantly affect capital availability. Sugey highlighted the importance of a resilient business model capable of withstanding industry cycles. She encouraged exploring diverse investment opportunities to create passive income and reduce risk.

Expense Monitoring and ROI Evaluation

During our conversation, we touched on the importance of keeping a close eye on business expenses and the returns on marketing investments. Sugey pointed out the necessity of compensating oneself for time and effort, as well as understanding the financial narrative behind the numbers. Early detection of financial issues is key to averting negative consequences.

We concluded our discussion by focusing on the transition from being self-employed to becoming a business owner and investor. Delegating non-core tasks to professionals is essential, and with the current accessibility of outsourcing services, it’s easier than ever to find the right support for your business.

Reflecting on the Entrepreneurial Journey

As the year draws to a close, many consider the leap into self-employment or contracting. Sugey and I emphasized the importance of introspection before making such a life-changing decision. It’s crucial to understand what you truly want from your business and to take actionable steps toward your goals.

The Role of Expertise in Business Success

Sugey shared insights into her business, Prominent Business and Wealth Management, which offers a comprehensive approach to tax planning and preparation. Understanding and leveraging financial numbers is key, and Sugey’s firm provides guidance to help clients see the bigger picture. I always recommend seeking out experts like Sugey to save time, set up your business correctly, and maintain focus on what’s important.

In conclusion, my conversation with Sugey Piedra was a treasure trove of knowledge for anyone looking to start a business or take their existing enterprise to the next level. Financial planning and tapping into expertise are not just recommendations; they are imperatives for success. I hope this blog post has provided you with valuable insights and actionable advice to help you on your journey to financial prosperity.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

As the host of the Expert Insight Interview from Sales Pop Online Sales Magazine and Pipeline CRM. I’ve had the privilege of speaking with some of the most inspiring and innovative minds in the business world. I sat down with Jefferson Rogers, the founder, and CEO of JC Windows and author of “All I: Get Unstuck, Accelerate, and Go Further Fastern.”. Jefferson’s story is one of true transformation, and I’m excited to share the insights and lessons from our conversation in this blog post.

Jefferson Rogers: From Struggle to Success

Jefferson’s journey is nothing short of remarkable. He candidly shared his two-decade battle with alcoholism and addiction and how he emerged to build a thriving business. JC Windows has seen incredible growth, generating over $40 million in revenue and expanding to nearly 100 employees in just five years. This level of success doesn’t come easily, and Jefferson’s story is a testament to the power of resilience and determination.

The Genesis of “All In”

During our discussion, Jefferson delved into the reasons behind writing his book, “All In.” He believes in the power of unique stories to inspire and guide others. His book is not just a narrative of his life but a roadmap for anyone feeling stuck and seeking to accelerate their progress in life and business.

The Process of Getting Unstuck

One of the key takeaways from our talk was the importance of recognizing when you’re stuck and the steps to becoming unstuck. Jefferson highlighted reflection, awareness, and a willingness to change as crucial factors. He also emphasized the significance of surrounding oneself with different people and actively manufacturing change through proactive decision-making.

Finding Your Mission and Passion

Jefferson’s insights into finding one’s mission and passion were particularly enlightening. He stressed that discovering what drives you is not a moment of sudden clarity.  An accumulation of experiences and realizations. For Jefferson, his passion for leadership and making an impact was honed through his experiences in door-to-door sales. He learned the value of direct communication and personal connection.

Living Intentionally in a Shortcut Culture

We both acknowledged the challenges of today’s shortcut culture. Where distractions are plentiful and the focus can be hard to maintain. Jefferson discussed the importance of intentional focus and reflection, as well as celebrating small wins to recognize progress during tough times.

The Power of Reflection and Core Values

Jefferson shared a powerful practice with our listeners: taking time to journal and write down significant life moments. This practice can lead to clarity on what truly matters to you and help identify your core values. These core values are not just personal guideposts but can also inform business decisions and help ignite passion in your work.

The Growth of JKR Windows and Personal Realizations

Jefferson’s personal journey in the replacement window industry and the expansion of his business. JKR Windows, in multiple states, is a story of putting in the work and achieving realizations both personally and professionally. I echoed the value of self-reflection and encouraged listeners to gift themselves the wisdom found in Jefferson’s book “All In.”

An Invitation to Connect and Learn

To wrap up our conversation, Jefferson invited listeners to grab a copy of his book on Amazon to dive deeper into his journey and the growth trajectory of JKR Windows. He also highlighted the expansion of his business and the various employment opportunities available. For those looking to connect, Jefferson shared his Instagram handle, opening a channel for further engagement.

My conversation with Jefferson Rogers was a powerful reminder of the importance of self-reflection, personal growth, and the impact of core values on our lives and careers. It’s crucial to take the time to reflect on our experiences and values, especially during transitional periods. Jefferson’s story is an inspiration for anyone looking to overcome obstacles, find their purpose, and make positive changes in their lives.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

What does it mean to be an effective leader?

I recently had the privilege of speaking with Margie Olson, an executive coaching and leadership team development expert, to gain insights into this profound topic.

Margie stressed that real leadership is about enabling the success of those you lead, not an innate ability. It requires intentional training and development to cultivate the skills needed to overcome common leadership pitfalls.

Introducing the “Top Team Accelerator” Methodology

She introduced her “Top Team Accelerator” approach for building cohesive, high-performing teams. This methodology identifies four pillars: teamwork, commitment, accountability, and performance. By developing self-awareness and consistent leadership habits, individuals can excel in these areas.

We also discussed some key misconceptions.

Leadership roles are often viewed as the only career progression path, yet not everyone naturally possesses leadership abilities. Providing intentional development opportunities is critical.

Additionally, there is a cultural tendency to focus on weaknesses rather than maximize strengths. However, understanding each person’s unique value and leveraging their talents leads to true teamwork.

Supporting Leaders at All Levels

Margie helps leaders at all levels improve their skills to create positive ripple effects throughout their organizations. By embracing self-awareness and having authentic conversations, leaders can confidently develop, even if they feel unsure at first.

Leadership is a continuous journey that requires investment. However, the personal and organizational outcomes make it well worth the effort.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

The Battery Mate Success Story

Welcome, John Golden, host of the Expert Insights Interview from Sales POP! Online Sales Magazine and Pipeline CRM, share the remarkable journeys of entrepreneurs who have turned their visions into successful enterprises. Today, I’m thrilled to bring you the story of Vishal Sheth, the founder and CEO of Battery Mate, an Australian e-commerce group that has revolutionized the rechargeable battery market.

The Humble Beginnings

Imagine starting a business in your garage with a mere ten products and growing it into a dominant force in the industry with over 5,000 items in your catalog. That’s exactly what Vishal Sheth did with Battery Mate. But how did he embark on this ambitious journey with limited capital and experience? It all began in 2018 when Vishal, working full-time at a bank, decided to test the waters of e-commerce by importing products from China. The part-time venture quickly showed promise, and by late 2018, Vishal took the leap, resigning from his job to focus solely on Battery Mate.

Scaling the Business

The road from a startup to a multi-million-dollar company is fraught with challenges. Vishal candidly shared the milestones of his journey, from making the first $10,000 to reaching the $1 million mark and the even more arduous path to $10 million. Each step required overcoming obstacles such as access to capital, hiring the right people, and establishing strong partnerships. By 2019, Battery Mate had moved to a small warehouse and expanded its product range to 100 items. Fast forward to today, and the company boasts two warehouses in western Sydney, serving a global customer base.

Profitability and Growth

One of the most striking aspects of Battery Mate’s story is its commitment to profitability from day one. Unlike many startups that operate at a loss for years, Vishal’s company focused on being in the black from the get-go. This fiscal responsibility laid the foundation for a sustainable business model that has stood the test of time.

Lessons Learned

Vishal’s entrepreneurial journey is rich with insights. He emphasized the importance of having a smart and productive team, the value of strong business relationships, and the strategy of reinvesting profits to fuel growth. By allocating 65 to 70% of their profit to replicate successful strategies and using the remaining funds to explore new product categories, Battery Mate has been able to introduce new lines every six months, tapping into untapped markets.

Battery Mate’s approach to scaling is both strategic and pragmatic. They dive deep into successful categories, reinvesting profits to bolster their presence, while also experimenting with new products. This balance ensures that the company continues to innovate without losing sight of its core offerings. Understanding that not all products are suited for every platform, they tailor their approach to match buyer behavior, ensuring that each product finds its right audience.

When it comes to expanding the team, Vishal values attitude over experience. He believes that while skills can be taught, the right attitude is intrinsic and vital for a company’s culture. This philosophy has helped Battery Mate create a rewarding work environment that encourages performance and growth.

Overcoming Expansion Challenges

As Battery Mate continues to grow, new challenges emerge, particularly in understanding and complying with international regulations. Each new market brings its own set of rules, and navigating these complexities is part of the learning curve for any expanding business.

For those dreaming of starting their own venture, Vishal’s advice is simple: go for it. With lower barriers to entry and more accessible capital than ever before, launching a business is within reach. A professional-looking website and well-packaged products can set you apart without breaking the bank.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

Harnessing the Power of AI for Predictable B2B Sales Growth: Insights from SkyGeni‘s CEO

We recently had the pleasure of engaging in a conversation with Sankar Sundaresan, the CEO and founder of SkyGeni.

Sankar, with his rich background in senior executive roles at renowned companies like HP and Trinity, brought to the table a wealth of knowledge. He shared the inspiration behind SkyGeni. A growth insights platform tailored for B2B revenue leaders. The struggle to synthesize an overwhelming amount of data from diverse sources, such as CRM systems.  Conversation intelligence tools like Gong and sales enablement platforms like MindTickle or Highspot. Common pain point for revenue leaders. This challenge sparked the inception of SkyGeni, which transforms data into actionable insights. To inform decisions across sales, marketing, and product teams.

The AI-Powered Solution

Sankar underscored the critical need for AI-powered sales insights to drive faster and more efficient sales. Predictable B2B sales growth. SkyGeni‘s mission is to empower revenue leaders to connect and analyze data from various sources. Fostering more efficient and predictable growth. The platform’s AI capabilities are designed to generate valuable insights. With a moderate amount of data, effectively addressing issues of data quality and hygiene that many organizations face.

A key takeaway from our conversation was the significance of focusing on relevant data. Sankar stressed the importance of small data and the necessity of extracting actionable insights from it. He explained how SkyGeni‘s platform helps identify bottlenecks in the sales process, align sales and marketing efforts, and pinpoint areas for process improvement. By making data-driven decisions, companies can enhance growth without the need to increase headcount excessively.

Aligning Sales and Marketing

The perennial challenge of sales and marketing alignment was also a topic of our dialogue. Sankar highlighted the need for a holistic view of the pipeline and the ability to identify areas of overperformance and underperformance. He emphasized the importance of tailoring enablement activities to specific bottlenecks. The inefficiencies within the sales process, rather than adopting a generic approach.

Individual Performance Analysis

Another insight Sankar shared was the necessity to analyze individual sales reps’ performance to determine where they may require additional support. This enables organizations to allocate enablement resources more effectively and drive better revenue outcomes.

In wrapping up our discussion, Sankar reiterated the critical role of data-driven decision-making and the potential of AI to continue providing valuable insights. He shared his vision for the future of SkyGeni, emphasizing the platform’s commitment to offering explainable AI-powered insights. This approach sets SkyGeni apart from the typical black box AI solutions in the industry, as it reconciles data-driven insights with the gut feelings and opinions often held by sales leaders.

A Copilot for Revenue Leaders

SkyGeni aims to serve as a “copilot” for revenue leaders, synthesizing data from various sources to provide actionable insights. The platform empowers leaders to make smarter growth investment decisions and unlock incremental value by ensuring that AI insights are explainable and drive actionable decisions.

The potential of AI in revolutionize the way we approach B2B sales growth. For those eager to learn more about how SkyGeni can transform your data into growth, I encourage you to explore their offerings and witness the power of AI in action.

The insights shared by Sankar Sundaresan are a glimpse into the capabilities of SkyGeni. Also also a testament to the evolving landscape of sales and marketing. As we continue to navigate through data-rich environments. The ability to harness and interpret this data effectively will undoubtedly become a cornerstone of successful revenue growth strategies.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

The Power of Connection in Sales: A Conversation with Kavon Kay

We recently had the pleasure of interviewing Kayvon Kay, a master of sales, closing expert, and creator of the One Call Closer methodology. We had an insightful conversation about the power of connection in sales.  The importance of asking effective questions and the significance of authenticity in sales.

The Importance of Self-Connection in Sales

One key point Kayvon emphasized was the importance of being connected to oneself in sales. He believes that the most important sale any salesperson will ever make is the sale of themselves. This means understanding who they are and what they represent, beyond just their product or service.

Sales, according to Kayvon, is a transference of energy. The energy a salesperson brings to the table is crucial. They need to show up as their best selves, understanding why they are there and making it about the prospect rather than themselves.

The Pitfalls of Sales Tactics

Kayvon pointed out that many sales reps focus on tactics and don’t genuinely listen to the prospect. He believes that truly good salespeople not only listen to what the prospect is saying but also pay attention to what they’re not saying.

I added that many people end up in sales without necessarily wanting to be there, which can create a conflict. To overcome this, salespeople need to uncover their ‘why’ and become passionate about their role.

Kayvon strongly emphasized the importance of authenticity in sales. In a world filled with mistrust, being authentic is crucial. He encourages individuals to have confidence in who they are and to show up as their true selves.

He shared a personal experience where he realized the importance of being authentic in sales. He used to take up any sales job solely for the money, but he soon realized that he couldn’t sustain being someone he wasn’t. His advice? Love what you are selling, love the solution you are offering, and love the people you are speaking to.

Trust: A Fundamental Element in Sales

Trust is a fundamental element in building relationships with buyers. If there are doubts or a lack of connection, it becomes difficult for buyers to trust the salesperson. Kayvon further emphasized that trust starts with oneself. If a salesperson doesn’t trust themselves, it becomes challenging for them to trust the product they are selling, and in turn, for clients to trust them.

Our conversation also touched on the importance of self-awareness in sales. Kayvon emphasized that this journey is not easy, but it is truly transformational if undertaken. He pointed out that while most people can easily articulate what they don’t want, they struggle to identify what they do want.

Kayvon empathizes with those who feel lost and have a strong desire for more but don’t know how to harness it. He believes that giving oneself permission to let go is crucial for transformation.

In hindsight, both Kayvon and I agreed that we wish we had gone through this journey earlier. However, we also acknowledged that things happen for a reason and at the right time.

The Importance of Doing the Right Things

We concluded our conversation by discussing the importance of doing the right things and putting oneself in the right circumstances, even if it takes longer than expected. Kayvon suggested that maybe we wouldn’t have been ready for the journey or transformation if it had happened earlier.

In conclusion, our conversation with Kayvon Kay was a deep dive into the world of sales, exploring the importance of self-connection, authenticity, trust, and self-awareness. It was a reminder that sales is not just about tactics and strategies, but about being true to oneself and connecting with others on a deeper level.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

The Evolution of Digital Marketing: A Conversation with Reggie James

We recently had the pleasure of speaking with Reggie James, a distinguished expert in marketing and digital strategy and the founder of Digital Clarity. Our conversation revolved around the evolution of digital marketing. The importance of branding and the need for businesses to redefine themselves in the post-pandemic era.

The Changing Landscape of Digital Marketing

Reggie started by describing how changes in consumer behavior have significantly shaped the evolution of digital marketing over time. He pointed out that many companies in the B2B space struggle to differentiate themselves in the commoditized digital marketing market. This is where Reggie’s consultancy, Digital Clarity, comes into play, helping companies think differently and create effective marketing strategies.

We discussed how digital marketing has become commoditized, with companies investing in various platforms without seeing significant results. Reggie emphasized the importance of cutting through the noise and capturing attention in today’s crowded digital landscape. He mentioned the return to brand as a key factor in standing out from the competition.

The Importance of Branding

When I asked Reggie to explain the essential components of a brand, he explained that a brand encompasses various aspects. This including the company’s name, product, customer perception, and how they want customers to feel. He emphasized the importance of value propositions and messaging in building a strong brand.

Reggie’s consultancy helps clients understand their brand components and distill them into a clear messaging and positioning strategy. He believes that a brand cannot exist without a strategy. Successful companies make it look easy because they only see the tip of the iceberg, not the hard work and effort underneath.

Our conversation also touched on the challenges of communication and the need for companies to align their messaging across different departments. We highlighted the importance of educating and engaging buyers rather than bombarding them with information.

Reggie brought up the example of FedEx, where the delivery personnel became the face of the brand and influenced customers’ perception and trust. He emphasized the need for companies to understand their customers’ pain points and how their product or service can solve a problem or create an opportunity.

We also touched on the concept of authenticity, which has become increasingly important in marketing. Reggie believes that authenticity can only be achieved when companies truly understand who they are and are honest about their strengths and limitations.

The Need for Change in Sales and Marketing

Reggie emphasized the need for change in the field of sales and marketing. He mentioned that while there are universities and courses for various subjects, there is still no dedicated sales university. Sales and marketing are multi-dimensional and cannot be confined to a single approach.

Reggie believes that the post-pandemic era requires a fresh start, where businesses need to rebuild and redefine themselves. He urges companies to be authentic and not miss the opportunity to do so. I agreed and added that the best time to make a change is now, comparing it to planting a tree.

Reggie concluded by introducing his company, Digital Clarity, a marketing strategy consultancy that helps businesses grow and provides direction based on their 30 years of experience. I encouraged the audience to check out Reggie and Digital Clarity, emphasizing the importance of having a well-defined marketing strategy to avoid wasting money on ineffective campaigns.

Our conversation with Reggie James highlighted the need for change in sales and marketing, the importance of authenticity, and the role of branding in today’s digital landscape. It was a pleasure having him on the show, and I look forward to more insightful discussions in the future.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

From DJ to Entrepreneur: A Conversation with Peter Schroeder

As the host of the Sales POP Online Sales Magazine and Pipeline CRM, I recently had the pleasure of interviewing Peter Schroeder, an award-winning DJ turned entrepreneur. Peter’s journey is a testament to the power of focus, resilience, and the importance of overcoming overwhelm in business.

Meet Peter Schroeder: The Man Behind the Music and Business

Peter Schroeder is not your average entrepreneur. With a background as an award-winning DJ, he has worked with industry giants like Facebook, Samsung, and Airbnb. His accolades include numerous platinum and gold records and nominations for the Danish DJ Awards. But his journey hasn’t been without its trials. Peter is also a plane crash survivor, an experience that has undoubtedly shaped his perspective on life and business.

A Life-Changing Incident: The Plane Crash

During our conversation, Peter opened up about the plane crash incident that had a profound impact on his journey. The memory of the crash, where the landing gear collapsed and the propeller went through the fuselage, had been locked away until it resurfaced in a conversation a few years ago. Miraculously, no one was seriously hurt, but the experience left an indelible mark on Peter.

Peter’s entrepreneurial venture, Tells You, started as a business phone service provider for startups and small businesses. Over the years, it has evolved into a comprehensive communications suite, offering phone service and texting. What sets Tells You apart is its commitment to fairness and transparency, a value that Peter emphasizes is deeply ingrained in the company’s DNA.

The Mission Behind Tells You

The goal of Peter and his co-founder, Jonas, is to establish a fair telephone company that people regard as fair. They have designed a simple and transparent billing system that charges per minute of usage and provides all features from day one, regardless of the size of the business. This approach reflects their belief in not taking advantage of others and their commitment to building trust and transparency in today’s post-COVID world.

Peter’s experience as a DJ has played a significant role in his entrepreneurial journey. The self-sufficiency and business sense required in the DJ world have been invaluable in his business ventures. He acknowledges the challenge of delegating and trusting others to handle certain aspects of the business but emphasizes that this is necessary for growth.

Building a Business: Profitability Over Hypergrowth

Peter and I discussed the different approaches to building a business. While many companies focus on sales and marketing during the hypergrowth phase, often accumulating debt and sacrificing profitability, Peter believes in prioritizing profitability. He is excited about the changing communications industry and how Tells You is adapting to meet customer needs.

The Importance of Customer Communication and Retention

Peter shared a personal experience of buying a car, where the lack of communication from one dealership led him to purchase from another. This story underscores the importance of being available to customers through various channels, such as email, phone, and social media. Peter attributes Tells You’s success to having happy customers and a reliable product. He emphasizes the importance of focusing on customer retention and providing excellent service.

In conclusion, Peter Schroeder’s journey from DJ to entrepreneur is a testament to the power of focus, resilience, and the importance of overcoming overwhelm in business. His story serves as an inspiration for all aspiring entrepreneurs.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.