How AI is revolutionizing sales and enhancing the salesperson’s effectiveness
Rev Ops is a centralized function that manages systems, strategy, and enablement, crucial for companies with a go-to-market strategy that requires collaboration across different departments and shared tools. In a recent podcast episode, John and Taft discussed the impact of technology on Rev Ops strategy and sales enablement, with a focus on the role of AI in sales.
Taft believes that AI will not replace salespeople but rather help them focus on high-value activities and relationship building. He sees AI as a sidekick for sales reps throughout the sales funnel, speeding up the process and making it even more effective. AI can also filter out spam emails and calls, making sales reps more efficient and productive.
The world is moving towards a more targeted approach, where teams focus on finding ways to drive value for a smaller number of higher value targets. Tools like Gated can help salespeople get rid of people who are unlikely to be a good fit and focus on those who are more likely to respond. Taft notes that his company, Iceberg Rev Ops, can help startups and early VP’s of sales or marketing with revenue operations.
Overall, the discussion highlights the importance of using AI and other tools to enhance the effectiveness of salespeople and focus on high-value activities. It also emphasizes the need to filter out noise and focus on quality over quantity to achieve better results. As AI continues to revolutionize sales, companies need to embrace these changes to stay competitive in today’s fast-paced business world.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.