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How to Normalize Mental Health Conversations – video

Greg Vogt is a professional mental health speaker with Active Minds, the nation’s premier nonprofit mental health organization for young adults. Director of Clinical Outreach for Charlie Health oversees Northern California and author of The Battle Against Yourself. Greg also serves as a board member, board member of the Depression and Bipolar Support Alliance in California. He is passionate about advocating for mental health and suicide prevention.

Breaking the Stigma and Creating a Supportive Environment

Stigma, shame, and guilt are common emotions that prevent individuals from seeking help or discussing mental health issues. These feelings stem from the fear of being judged or perceived as weak. However, by pushing through and having transparent conversations, these emotions can be overcome, leading to growth and improved mental health. It takes courage to take the first step, but small steps and leading by example can have a positive impact on both personal and workplace well-being.

The Importance of Mental Health in the Workplace

Society tends to view mental health negatively, believing that it is something that can be fully controlled. In reality, mental health is just as important as physical health and should be prioritized for overall health and happiness. Leaders and individuals at all levels can promote a culture of openness and support by encouraging mental health conversations and creating a safe space for discussion. This not only benefits employees but also has a positive impact on productivity and achieving organizational goals.

Empathy is Key

Mental health support comes in many forms, and sometimes just being present and listening to someone can make a huge difference. Empathy is crucial in building trust and establishing meaningful relationships, and when we put ourselves in someone else’s shoes, we can better understand and connect with them on a deeper level. Small actions, such as showing up and being present for others, can have a huge impact in creating a more supportive and caring environment for everyone.

Conclusion

In conclusion, mental health support starts with small actions and can have life-saving effects. It’s time to change society’s negative perception of mental health and create a more supportive environment where individuals feel comfortable seeking help and discussing their struggles. By prioritizing mental health and leading by example, we can promote growth, boost productivity, and improve overall well-being for everyone.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

Mental Health in the Workplace (video)

We welcome Celine Brozovich the founder and CEO of Bay Kenji health. She is a team optimizer and spent more than 25 years as a top achiever in telecommunications and healthcare. It Fortune ten plus company. And then you left technology to start talking about mental health in the workplace.

And what we’re going to talk about today is not just mental health, but total health in the workplace and how that plays a role not in retention, but also in people excelling in the workplace.

what does it mean by total health?

Total health refers to the overall well-being of an individual, including physical, mental, and social well-being. It encompasses not only the absence of disease or injury, but also the ability to lead a fulfilling and meaningful life. Achieving total health requires addressing all aspects of health and wellness, including proper nutrition, physical activity, stress management, and access to healthcare.

Suffering from anxiety or depression, what do you do next?

When we talk about mental health, we have to look at two different aspects. We have the mental well being, where mentally, either I could be stressed, I could be a little bit sad or happy or whatever it is, and then we have the mental diseases. And when it comes to mental diseases, it’s unfortunate that we, as people, shame people with mental illnesses the same way somebody has diabetes or high cholesterol or cancer and we show compassion. We should do the exact same thing with somebody with mental illness. At the end of the day, that person did not go to the store and said, which one of those do I want? Is it depression or is it bipolar or is it no? So we shouldn’t shame this type of person.

That mission in life, our purpose in life.

If you are a good manager, you want to ensure you have a conversation with your employees, especially the younger generation, because this is a generation who wants to be in tune with the life purpose, the mission in life. I recall a couple of years ago, one person that I know, a computer programmer, had a job offered from Boeing, and I asked that young person, are you going to take it? She’s like, no, I have to ask them first, what are they going to do with my code, with my programming, if they’re going to use it for weapons? No, I’m not working there. This young generation has a set of values and they want their job to be in sync with their core values. They want to always be perfectly in sync. They don’t think that there is one of them at work and there is one of them outside. So if you are a good manager and you want to retain those employees, come down, have a conversation with them and understand if what you are asking them to do is in sync with what they believe is their mission in life.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

What is Conscious Leadership (video)

We were delighted to be joined by Andrea Mackenzie from Lead with Harmony she is an expert in conscious leadership.  This is our topic for today’s interview which is hosted by John Golden “conscious leadership”. Let’s dive into it with a good definition of what conscious leadership entails.

Conscious Leadership entails

Conscious leadership is a leadership approach that focuses on awareness, mindfulness, and ethical decision-making. It involves being self-aware and aware of the impact one’s actions have on others, as well as being attuned to the needs and perspectives of team members. Conscious leaders strive to lead with integrity and empathy and to create a positive and inclusive work environment. They also focus on creating a sense of purpose and meaning for themselves and for their team members. This approach to leadership is about being present and intentional in one’s actions and using one’s leadership role to make a positive impact on the organization and society.

How to gain awareness early in your career or life?

Gaining awareness early in your career or life can be done through a variety of practices and exercises, such as:

  1. Meditation or mindfulness practices: These can help you become more aware of your thoughts, emotions, and physical sensations, and can help you develop focus and concentration.
  2. Journaling: Reflecting on your thoughts and experiences can help you gain insight into your own beliefs, values, and patterns of behavior.
  3. Seeking feedback: Seek feedback from others, including mentors, supervisors, and team members, can help you gain a better understanding of how you are perceived and how your actions impact others.
  4. Learning from experience: Reflecting on past experiences and the lessons learned can help you develop self-awareness and insight.
  5. Education: Learning about different cultures, history and philosophy can broaden your perspective and help you see things differently.
  6. Embrace and learn from failure: Failure is a great teacher, it can give you the knowledge of what worked and what didn’t work, also it can help you to develop a growth mindset.

By incorporating these practices and exercises into your daily routine, you can become more self-aware and develop a deeper understanding of yourself, others, and the world around you.

Finding people that take accountability for themselves

Finding people who take accountability for themselves can be challenging, but there are a few strategies that can help:

  • Look for individuals who take ownership of their actions and decisions. They are comfortable taking responsibility for their mistakes and are willing to learn from them.
  • Seek out individuals who are proactive in finding solutions to problems and taking initiative. They don’t wait for someone else to tell them what to do.
  • Observe how people respond to feedback. Those who take accountability for themselves will be open to constructive criticism and will take steps to improve.
  • Seek out individuals who are transparent and honest in their communication. They are not afraid to admit when they don’t know something or when they have made a mistake.
  • Look for people who are coachable and willing to learn. They are open to feedback and willing to make changes to improve themselves.

In general, people who take accountability for themselves tend to be self-motivated, reliable, and responsible. They are also more likely to contribute positively to the team and organization.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

Optimize Your Web Content to Earn More with Less

We are delighted to be joined by Andrew Fiebert who is in New Jersey. Andrew is a successful entrepreneur podcast hosts and affiliate marketer with over 10 years of experience building Niche sites.

Excited to share knowledge and experience with others in the niche site building and affiliate marketing space. Lasso is a tool that helps niche site owners optimize their existing content for affiliate revenue, by identifying underperforming pages and providing actionable insights on how to improve them. It is designed to save time and increase revenue for niche site owners, so they can focus on creating great content for their audience.

How to determine if what you are optimizing is work?

There are several ways to determine if the optimization efforts you are making on your niche site are working. Here are a few key metrics you can track:

  1. Traffic: This is a basic metric that will tell you if your optimization efforts are resulting in more visitors to your site. You can track this using tools like Google Analytics.
  2. Bounce rate: This metric measures the percentage of visitors who leave your site after only viewing one page. A high bounce rate can indicate that your content is not relevant or engaging to your audience.
  3. Conversion rate: This is the percentage of visitors who take a desired action, such as making a purchase or signing up for a newsletter. A higher conversion rate is a good indication that your optimization efforts are working.
  4. Revenue: This is the most important metric to track, as it directly reflects the success of your optimization efforts. If your revenue is increasing, it is likely that your optimization efforts are working.

It’s important to keep track of those metrics and measure it over time, so that you can make data-driven decisions on your next steps.

What to focus on to gain more sales

Focusing on long-tail keywords that solve a specific problem in your niche area can be a very effective strategy for increasing traffic and revenue on your niche site. Long-tail keywords are less competitive and often have lower search volume, but they can still drive targeted, engaged traffic to your site. Additionally, by focusing on keywords that solve a specific problem, you increase the chances of your content being well-received by your audience and therefore increase the chance of a sale.

This approach can also help you to create more specific and targeted content that is more likely to convert visitors into customers. By focusing on long-tail keywords, you can create content that addresses the specific needs of your audience, which can increase the chances of them taking action and making a purchase on your site.

It’s important to note that it’s not an either-or situation, you should aim for a balance of both long-tail and short-tail keywords to maximize your chances of getting traffic and conversions. Long-tail keywords can help you to rank and be seen, while short-tail keywords can bring more traffic and visibility to your site.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

How to Engage in the Market without Being Bombarded with Messages

We are delighted to be joined by Rish Bandari, the founder and CEO of Content Beta Video Design Audio Studio. Rish and his team have helped B2B software companies create engaging product marketing content to drive engagement, generate leads, and improve win rates. Even during the Covid lockdowns, they have achieved almost a million dollars in revenue, which is quite incredible.

Rish goes over some strategies to cut through the noise when it comes to engaging in the market when you start. Building leads from the community of your target market.  Find where they are hanging out and engaging with each other and talking about their problems and career goals. You can go there and start helping, answer questions, and give advice the principal is just help.  Soon you will become known and build your network community.  You can find these B2B communities in many places not only on LinkedIn, places like Slack, Slack Facebook, and Reddit.

How to add value to communities?

Building engagement is important to establish a relationship with potential customers. To build that engagement, you can add value by listening to their issues and offering free advice or creating resources that can help them solve their problems. Examples of resources could include templates for battle cards, guides on how to write video scripts, or information on running an ad campaign. By providing valuable resources, you can help them build their business and increase the likelihood that they will come back to you for more help in the future. Additionally, they may also tell others in their community about your resources, which can lead to more business.

Engaging in debates online.

To find content similar to your own on platforms such as Twitter and LinkedIn, you can use the search function to look for keywords related to your industry or topic. You can also follow influencers and thought leaders in your field to stay up-to-date on the latest discussions and trends. To add value to the conversation, you can offer expert insights, share relevant resources, and provide thoughtful, well-reasoned responses to other people’s comments. By consistently providing valuable information and engaging in meaningful dialogue, you can build credibility for yourself and your product.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

Mindset And Motivation – video

VK Lakkineni is a chief marketing technologist of ROI media, chief mindset coach at Mindset Monk, a digital marketing entrepreneur, and a best-selling Amazon author. He is a technology enthusiast with a passion for marketing strategy and business growth operations. Today, in this expert insight interview, John and VK Lakkineni discuss “Mindset And Motivation.

This Expert Insight Interview Discusses:

  • How does childhood trauma affect your mindset?
  • The benefit of consistent meditation practice.

Impact Of Childhood Trauma

Certain situations that you face in childhood can trigger your decision-making. People often underestimate how major this issue can be. The cause can be as simple as plucking a flower or seeing a tree being cut down. Later in life, it affects how you respond to certain situations. What’s stopping you every time when you try to do something new, like being in a relationship or anything else.  These can be the causes of childhood trauma.

Here are some ways to overcome childhood trauma:

  • Through meditation, you will connect with your subconscious mind. This process will not give you straight answers, but eventually, you will wake up one day and have the solution. It can be different for everybody.
  • Be patient in a flight or fight situation. Cut down on things that distract you.
  • Surround yourself with good things, and be grateful every day.

Consistent Meditation Practice

The initial stage of meditation can be easy but being consistent is the key to achieving mindfulness. When you begin your day, instead of using your phone, pray, lay down, and observe your consciousness. Think about what you want and how it can be achieved. Meditate at least for 20 minutes every day and keep yourself calm and relaxed.

Kindness, empathy, forgiveness, compassion, and gratitude are key elements; practice them daily. Be grateful and add forgiveness to your life, as you might run into issues where you might lose your temper.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

Revenue Intelligence – video

Mona Akmal is CEO and Co-founder at Falkon AI, a product and engineering veteran, helping companies build resource-driven teams. From beginning as a software developer at Microsoft to being the CEO of the number one GTM intelligence tool, she has gained her expertise with time and patience. She has worked with Microsoft, Amperity, Code.org, and Zulily and raised 0 to 11 million with ARR in 15 household brands. Today, John and Mona Akmal will discuss “revenue intelligence” in this expert insight interview.

This Expert Insight Interview Discusses:

  • How does revenue intelligence help you understand your potential customers?
  • The importance of the right data in revenue intelligence.
  • Elevating the customer with expert conversation.

How Does Revenue Intelligence Help?

The ideal way to deliver any product or service is to identify the ideal customer and understand the buyer persona. This is possible with revenue intelligence that will help identify who you are targeting, how it can be done, onboard the customer, and accrue the value. Once you understand these factors, you can start working on delivering the right products and services to your potential customers.

Evaluating The Right Data

Creating a new connection with the customers is one way to increase sales, but maintaining connections with existing customers is more important. Historical data of existing customers will help you get better insights to improve relationships with potential customers. Also, previous customers’ product usage data allows you to improve your products and services.

Understand these points to generate more revenue:

  • Right data and intellectual conversations with potential customers lead to conversions.
  • Care about the customer’s needs and requirements; remember, your revenue generation depends on them.
  • Elevate them with your product and provide them with the solution to their issues.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

How To Change Sales Force Behavior While Avoiding Common Pitfalls – video

Michelle Vazzana is a Co-founder and Chief Strategy Officer for VantagePoint, Co-author of three books. She is an expert of innovating sales force management, global sales effectiveness, and evidence-based research. ‘Deploy situational fluency to win more sales’ is another co-authored book by her which is coming out in 2023. Today, in this expert insight interview, John and Michelle Vazzana discuss “How To Change Sales force Behaviour While Avoiding Common Pitfalls.”

This Expert Insight Interview Discusses:

  • How to implement effective changes in sales force behavior?
  • Approach the simplicity and elemental parts of performance development.
  • Importance of realistic approach.

Begin With The Sales Leaders

Implementing training programs on salespersons can be challenging. One effective way to get it done is to begin with the sales leaders and sales managers training. It will allow the leaders to understand the process better and connect with salespersons empathetically. This way the sales manager will approach the team with motivational and educational perspectives.

Effective ways to improve salespersons’ behavior:

  • Studying the high performers of the business and developing a framework and training program that feels natural.
  • Approach the sales team with simplicity and regularly give minimal effective training.
  • Improve the elemental parts of the team and eliminate what is unnecessary.

Importance Of Realistic Approach

Set up realistic goals that can be achieved and do not burden your sales team. Forcing teams to join a coaching or training session for long hours without a coaching structure is not ideal. Instead, begin the coaching session earlier with the right pace and structure. Discuss fewer opportunities for longer hours to have better clarity. This way, your sales force will feel more relieved and understand that this process will help them do better. It will reduce their workload and make them more efficient. Plus, the commitment of the sales leader and manager makes the team feel more optimistic.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

Best Practices to Write a Compelling Proposal – video

Joe Ardeeser is a Founder and CEO of Smart Pricing Table, which is an interactive business-to-business proposal software. He has been a digital agency owner for 12 years. Joe has worked as a developer, senior designer, VP of customer support, and managing member. In today’s expert insight interview, John and Joe Ardeeser discuss “Proposal Writing.”

This Expert Insight Interview Discusses:

  • What are the best practices to write a compelling proposal?
  • Essential elements to have in a proposal.

Writing The Best Proposal

There are two kinds of thought processes in proposal writing: executing and building a system. Most businesses struggle with executing because they have not taken the time to build a system. To build a system, first, you need to find the answer to these questions: What do we sell, or what are the limitations of your business? Provide enough definition to your terms in the proposal and not so much that you overwhelm your customer.

Customers usually pay attention to pricing. You can add bite-sized terms inside of each price line item. So when the customers look for the price, they also go through the proposal items.

Essential Elements To Have In A Proposal

Have a clear system structure and understand what type of projects you want to take on. Do add these essential elements to your proposal:

  • A clear cover page and cover letter to make it feel personalized.
  • What others say about you is important, so add testimonials to the proposal.
  • Every single clause has a story. Tell the reason behind adding each section or item.
  • The most important thing is to provide transparent pricing.
  • Add a degree of interactivity to allow the customer to be involved in the process.
  • Add optional items, give them a choice and empower them with interactive tools.

These elements will allow you to create a more personalized and interactive proposal.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

Athletes Uniquely Qualified For Sales – video

JR Butler is a Founder and CEO of Shift Group, a former D1 hockey athlete at Holy Cross, an early sales leader at Turbonomic, and a former CRO of Pillir. His company Shift Group is helping athletes, military vets, and candidates that want to transition into technology sales. In today’s expert insight interview, John and JR Butler discuss “Sales And Athletics.”

This Expert Insight Interview Discusses:

  • Why are athletes uniquely qualified to enter technology sales?
  • Why do you need to practice the fundamentals?
  • Coachability, individual sports, and team sports.

The Athletic Resilience

Athletes have a dynamic and resilient nature. They know how to get up from failure, getting through tough training sessions over and over again. With discipline, they get through any hurdle and adversary.

  • Athletes make great technology salespeople because they have a passion for excellence.
  • They practice with the intention of getting positive and fruitful results.
  • Athletes know how to pursue goals and achieve them with consistent practice.

Applying these traits help athletes ace any career and easily become a leader anywhere.

Practicing the Fundamentals And Coach-ability

Consistency is the key to mastering anything. Athletes practice the fundamentals 10 times more than they play. This way, they build a rock-solid foundation that can handle all challenges. There’s always a possibility for improvement, and good coaches help athletes identify areas of improvement.

Team sports help each athlete push their limits, but in individual sports, that is a challenge. That is why individual sports players are more resilient, as they know nobody is there to look for them. Competing against your own mindset helps them do better every day. This mindset allows individual sports athletes to become elite technology salespeople.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

The Concept Of Conscious Leadership And Its Role In 21st Century – video

Jeffrey Deckman is a thought leader, consultant, strategist, award-winning author, organization design mindset models, and methods creator that are redefining modern businesses. He has published a book about conscious leadership which is an amazon bestseller. Today, in this expert insight interview, John and Jeffrey Deckman discuss “the concept of conscious leadership and its role in the 21st century.”

This Expert insight Interview Discusses:

  • What is conscious leadership?
  • Why is a conscious leader necessary for rapid organizational development?
  • The tribal genius of an organization

Conscious Leadership And Its Role

Conscious leadership deals with a higher level of consciousness which is a people-centric, collaborative, and communicative approach to understanding people that are working around you. It is more thoughtful, engaging and responsive, allowing leaders to feel more optimistic and empathetic.

Don’t look at employees from the perspective of their job descriptions and why they are hired. Once you start exploring more about them, you will see they’re bigger than the job title they hold and have more energy and ideas. With conscious leadership, you will create a more collaborative and humanistic workplace.

Organizational Development With Conscious leadership

Conscious leadership breaks the barrier between old and young, helping them operate like a tribe. It is crucial in the 21st Century, where young people are masters of technology but lack wisdom. With collective efforts of old and young, both wisdom and technology can be combined to increase the collective genius of your organization.

Things to remember while practicing conscious leadership:

  • Be authentic and show your clear motives.
  • Be a good character and maintain your integrity.
  • Respect the people you work with and know your limits.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

The Power of Storytelling in Sales – video

Ravi Rajani is a Keynote & SKO Speaker, Storytelling & communication trainer, and Host of the Influential communicator podcast. He works with the mission to help B2B SaaS sales teams present their story, solution, and message in a way that grabs attention, builds trust, and wins new business without competing on price. Today, in this expert insight interview, John and Ravi discuss “The Power of Storytelling in Sales.”

  • Understanding Storytelling in Sales
  • Types of Storytelling
  • Apply ACORN Method while storytelling.

Understanding The Storytelling

It is most likely the oldest form of art. Telling tales is also a highly successful sales tactic and a major business method. You can be a terrific salesperson if you can tell a good tale. People are sick of Death By Powerpoint when it comes to sales presentations. They enjoy tales because they connect with them. Stories reveal to your audience what motivates you, your ‘how,’ rather than your ‘what.’

It takes time and practice to tell a story. Salespeople who want to sell more must grasp the components of excellent storytelling as well as the skill of delivering it correctly.

Types of Storytelling

Knowing what tale to tell or say as part of your sales presentation is challenging. Every tale is unique, and you must select the one that best demonstrates what makes you distinctive. In their podcast, Ravi mentioned that there are several types of storytelling, including:

The Elevator Tale
Personal Narrative
Success Story of a Customer
A narrative that deals with objections.
Action narrative on the cost of inactivity.

And the powerful ones are centered on the founder’s tale.

A product tale or a company creation story

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

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