In this podcast episode, John Golden interviews Summer Davies about the challenges faced by small and medium businesses in finding skilled first-time and front-line managers. They discuss the lack of preparation for technical contributors transitioning into managerial roles and the misconception that career progression is solely measured by moving into a managerial position. They emphasize the importance of creating a talent pipeline that includes both technical and people leadership roles. They also discuss the challenges of coaching as a skill and the need for managers to focus on developing their team members rather than just addressing problems. Lastly, they highlight the importance of connecting individual behaviors to the organization’s goals and providing clear communication about the overall objectives.

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In this podcast episode, John Golden interviews Dr. Keith McNally about his book, “Walking the Path: A Leader’s Journey.” Dr. Keith explains that the book is a combination of fable, leadership context, and journal, aimed at encouraging reflection and writing. They discuss the power of writing things down and the psychological impact of crossing things off a to-do list. Dr. Keith also shares his use of journals for exercise tracking and goal setting. They then delve into the core elements of successful leadership, including sustainability, accomplishments, communication styles, alignment, and values. The conversation also touches on authenticity, transformation, and aligning personal values with professional pursuits.

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In this podcast episode, host John Golden interviews Oliver Sweet, a business anthropologist based in London. Oliver explains the role of a business anthropologist in understanding and influencing consumer behavior through the study of culture. He discusses the importance of immersing oneself in different cultures and subcultures to gain insights into people’s motivations and behaviors. Oliver also explores how the shift to remote work and the decline of commuting have impacted brands and companies. He emphasizes the need for brands to redefine themselves, find authenticity, and create emotional connections with consumers. Oliver invites listeners to learn more about his expertise and Ipsos, the global research agency he works for.

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In this podcast episode, John Golden introduces Martin Huntbach, owner of Jamie Digital, an SEO and content marketing agency. Martin and his partner Lindsay specialize in helping personal brands attract high-paying clients through effective content marketing strategies. They discuss the importance of creating sales content that helps businesses sell faster and close more deals. Martin emphasizes the need for businesses to have a clear content strategy and value proposition. They also highlight the significance of understanding the target audience and addressing their needs. Martin shares a success story and advises businesses to define their goals and tailor their content strategy accordingly. They also touch on the use of AI tools in content creation.

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In this podcast episode, John Golden interviews Neil Patrick Rogers, author of “Bar Tips: Everything I Needed to Know in Sales I Learned Behind the Bar.” Neil shares the lessons he learned from his 27 years of bartending experience and how they apply to sales. He emphasizes the importance of making a great first impression, getting to know customers’ desires, and being present in building relationships. Neil also discusses the significance of preparation, organization, and time management in sales. He highlights the concept of positive activity and cultivating a positive mindset for business growth. The episode concludes with a discussion on promotional products as a cost-effective advertising medium.

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In this podcast episode, host John Golden is joined by Kyle Stout, founder of Elevate and Scale, to discuss the role of AI in developing a content marketing strategy. They emphasize the importance of having a strategy before using AI tools and highlight the need for human intervention to ensure quality content. They explore how AI can assist in market research and email marketing, but caution against relying solely on AI-generated content. The conversation also touches on the shift in search behavior and the chaWhat specific AI tools are recommended for developing a content marketing strategy?

How exactly can AI assist in market research and email marketing?

What kind of expert advice is recommended for email marketing strategies in today’s constantly evolving field? Challenges of personalization in email outreach. Kyle shares common mistakes in email marketing strategies and offers valuable insights. Overall, they recommend seeking expert advice in the constantly evolving field of email marketing.

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In this podcast episode, John Golden and Jakub Hon discuss the challenges of moving from “maybes” to close deals in sales. Jakub, an expert in sales processes, highlights the reasons why deals get stuck in uncertainty, such as wrongly qualifying leads and a lack of control in guiding customers. They emphasize What specific strategies does Jakub recommend for defining and consistently following a sales process?

How does Sales Doc differentiate itself from other sales outsourcing and consultancy firms? He importance of defining and consistently following a sales process, as well as regularly reviewing and qualifying leads. They also discuss the pressure salespeople face to be overly optimistic about their pipeline. Jakub shares insights from his company, Sales Doc, which specializes in sales outsourcing and consultancy for tech companies.

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In this podcast episode, John Golden interviews Alex Fisher about his new book, “The Business Athlete.” They discuss Alex’s background as a professional athlete and how it influenced his book. They also delve into topics such as mental fortitude, coachability, and energy management. Alex emphasizes the importance of taking control of one’s own energy and understanding their own operating system. They also touch on the importance of creating a functional structure and implementing effective processes. John concludes by recommending Alex’s book and highlighting the value of investing in oneself through coaching.

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