In a recent chat, John Golden and Kru Marketing’s Connor Widder dug into the nitty-gritty of lead generation for home service businesses (think HVAC, plumbing, roofing, etc.). The big takeaway? Stop chasing leads everywhere and meet customers where they are – primarily on Google. They cover why focusing on one channel first is smart, the critical need for local SEO and geo-targeting, and common costly mistakes in SEO and Google Ads like not tracking conversions. Plus, they touch on having a mobile-friendly website and the power of a good CRM. This is a must-hear if you’re in home services and want to boost your leads effectively.

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Considering selling your business? This episode of the expert interview series features John Golden in conversation with Nick Spezio from EXBO Group, offering crucial insights into preparing for a successful sale. They discuss the importance of early planning, choosing the right ERP, organizing financials, and understanding what today’s buyers are looking for – stability and profitability. Learn actionable steps to make your business attractive and navigate the sale process smoothly.

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Did you know a staggering 60% of Americans lack a will? In this insightful episode of the Expert Insight Interview, John Golden speaks with Zach Tsakiris, founder and CEO of Fast Will and a Forbes-recognized estate planning innovator. Zach discusses the common misconceptions surrounding estate planning – its perceived complexity and cost – and how his company is using technology to make creating legally binding wills and trusts fast, affordable, and accessible online. Learn how Fast Will is demystifying the process, bypassing lengthy probate, and empowering individuals to protect their families and assets from the comfort of their homes.

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In this engaging episode of the Expert Insight Interview, host John Golden speaks with Kevin Gwynn White, co-founder of Expo Group, about the evolving world of venture capital. Kevin sheds light on the significant shift in investor priorities, moving away from pure growth metrics to a strong emphasis on operational efficiency and sustainable profitability, especially for early-stage and Series A companies. Discover the crucial elements startups need to demonstrate – like solid traction and a clear financial strategy – to secure funding in today’s dynamic environment. Kevin also highlights the value of leveraging outsourced financial expertise, offering practical advice for entrepreneurs navigating this new VC landscape.

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In this episode, sales expert and author Saad Saad shares key tips on how to negotiate smarter from the very first sales call. Host John Golden talks with Saad about using empathy and assertiveness, building client trust, and preparing to win more deals. You’ll learn why every sales interaction is a negotiation, how to avoid common mistakes like overwhelming the buyer with too many points, and how to tailor your approach to different people and cultures. Whether new to sales or a seasoned pro, this episode gives you the tools to close deals confidently.

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In this episode, Tony Morando talks with host John Golden about how to grow and lead high-performing sales teams. Tony shares lessons from his 19 years in sales, including why coaching is key, how to build team trust, and why standard processes boost results. He also talks about hiring people with the right attitude, adapting to remote work, and celebrating team wins. A must-listen for sales leaders who want to create strong, motivated teams.

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William Milliken joins us to share how he went from digital marketing to building a thriving dog waste removal company—Swoop Scoop. After seeing how poorly other services operated, William stepped in with smart branding, online tools, great customer service, and strong hiring practices. He explains how Facebook ads, vehicle wraps, and a strong online presence helped Swoop Scoop grow fast. This episode is full of tips for anyone looking to launch a simple but powerful business idea.

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In this inspiring interview, bestselling author and coach Sara Connell joins John Golden to share how she helps people write books that grow their business. Sara breaks down her 3-part writing method—Story, Situation, and Solution—and shows how to turn ideas into a clear message. She also explains how a book can be a powerful tool for building trust, getting speaking gigs, and selling high-value offers. Whether you’re a coach, speaker, or business owner, this episode is full of helpful insights.

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