In this podcast episode, host John Golden interviews Eric Jorgensen, CEO of Scribe Media, about the evolving world of book publishing. Eric explains the advantages of self-publishing over traditional models, emphasizing the importance of authors retaining control over their work and royalties. He highlights how Scribe Media empowers authors through high-quality services and the ability to connect directly with their audiences.

Eric also discusses the true return on investment (ROI) of writing a book, focusing on the opportunities it creates, such as speaking engagements and business growth. Aspiring authors will find valuable insights on producing impactful books, understanding their audience, and navigating the publishing process. Whether for personal fulfillment or professional success, Eric’s advice inspires authors to embrace self-publishing as a powerful tool for sharing their expertise and achieving their goals.

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In this podcast episode, John Golden interviews Jon Bassford, a seasoned operations professional and entrepreneur, on the transformative power of curiosity in leadership. The discussion explores the decline of curiosity in today’s fast-paced world and the importance of fostering a culture that encourages continuous learning and innovation.

Bassford outlines three key shifts for leaders: adopting a growth mindset, prioritizing operational excellence, and creating a culture of curiosity. He shares actionable advice on breaking down silos, encouraging employee feedback, and fostering psychological safety to empower teams. The conversation highlights the critical role curiosity plays in adapting to advancements like AI and staying competitive in a rapidly changing landscape.

Whether you’re a leader seeking to innovate or build stronger teams, this episode provides practical tips to leverage curiosity for sustained organizational success.

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In this episode podcast, John Golden talks with Walter Crosby, founder of Helix Sales Development, about mastering the art of hiring and retaining top sales talent. Walter shares why traditional hiring processes often fail for sales roles and provides actionable advice, such as tailoring job descriptions, using behavioral interviews, and evaluating candidates on measurable results.

The discussion highlights the importance of coaching and continuous improvement, emphasizing that effective leaders must align team roles with individual strengths. Walter also underscores the value of creating a positive work environment to boost job satisfaction and productivity.

If you’re looking to enhance your sales hiring strategy and build a high-performing team, this episode offers practical insights and proven techniques to help you succeed.

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In this podcast episode, host John Golden sits down with Markus Neukom, a leadership coach known as the “authenticity alchemist,” to discuss imposter syndrome and its connection to authenticity. Markus explains how imposter syndrome, a common experience among high achievers, often stems from an “authenticity struggle.” He shares actionable strategies for overcoming self-doubt, including self-discovery, mentorship, and building supportive communities.

The discussion emphasizes the importance of aligning actions with personal values to foster confidence and growth. Markus also offers insights on transitioning from technical expertise to visionary leadership, showing how emotional intelligence and human connection can drive success.

If you’re seeking practical advice to embrace your authentic self and overcome imposter syndrome, this episode is a must-listen. Tune in for actionable insights and empowering takeaways!

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Join John Golden as he interviews economist Walter Block about the Austrian School of Economics. In this episode, they explore the principles of human action, deductive reasoning, and the critical role of entrepreneurship. Walter contrasts Austrian and neoclassical economics, critiques government interventions, and emphasizes the value of free-market dynamics. Discover how these ideas apply to real-world challenges like minimum wage laws and rent control.

Key Points:

• Human action drives economic choices.
• Entrepreneurship fosters innovation and market growth.
• Government interventions can disrupt economic processes.

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Join host John Golden in this episode of Sales POP Online Sales Magazine as he interviews Matt Buchalski, head of sales at Ownwell. With nearly 20 years of experience, Matt shares insights on overcoming challenges in sales recruitment, fostering organizational culture, and identifying key traits in top sales performers. Learn how to build a high-performing sales team and leverage AI to stay competitive. Don’t miss actionable tips on attracting talent, promoting collaboration, and nurturing continuous learning in the sales field.

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In this episode, John Golden chats with SEO expert Nick Musica about the evolving SEO landscape, including the impact of Google algorithm updates and AI on content creation. Discover why quality content, user experience, and adaptability are critical in today’s competitive market. Nick shares actionable tips, such as optimizing site speed, creating valuable content, and blending AI with a human touch. Learn how the three pillars of SEO—technical SEO, on-page content, and off-page authority—can help your business thrive online.

Key Takeaways:

• Focus on user experience: Fast, mobile-friendly, and secure sites win.
• Create quality content: Expertise and authenticity matter more than ever.
• Invest long-term: SEO is a marathon, not a sprint.

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Mastering Sales with Luke Lunkenheimer’s “Paid to Persuade” Method

In this episode, Luke Lunkenheimer shares his “Paid to Persuade” method, emphasizing the importance of deep customer understanding in sales. He explores the emotional stakes of B2B decisions, overcoming insecurities, and maintaining authenticity. Luke introduces the three C’s—content, confidence, and cadence—as pillars of sales success, alongside the need for continuous improvement and role-playing. Perfect for sales professionals aiming to enhance their skills and build trust-driven relationships.

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