In this podcast episode, John Golden interviews Cody Schneider, the founder of Draft Horse, an AI content platform. They discuss the potential of AI in content creation, with Cody explaining how AI can amplify productivity, particularly in creating SEO-optimized articles. Cody emphasizes the importance of using AI tools to empower marketers and streamline content production workflows. They also discuss the impact of algorithmic changes on content creation and the importance of human input and strategy in creating high-value content. Cody further highlights the potential of leveraging global arbitrage by hiring offshore team members and using AI to bridge communication gaps.

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In this episode of the Expert Insight Interview, host John Golden talks with Nelson Nigel, CEO of Kidmoto Technology. They discuss Nelson’s entrepreneurial journey, from recognizing the need for child car seats in taxis while driving for Uber to overcoming a significant accident and building Kidmoto into a reputable service in 52 US cities. Nelson emphasizes resilience, hard work, and staying true to the company’s mission. He highlights the role of customer feedback in growth and shares his vision for Kidmoto’s expansion. The episode is an inspiring tale of perseverance and innovation in adversity.

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In this podcast episode, John Golden from Sales POP Online Sales Magazine and Pipeline CRM, and Lenya McGrath, a seasoned marketing leader, discuss the importance of authenticity and alignment in branding. They emphasize the need for brands to connect with customers on a deeper level by showcasing their core beliefs. They caution against inauthenticity and stress the importance of living out the brand’s beliefs in every aspect of the business. They also discuss the challenges of aligning a modern, possibly virtual, or globally distributed organization and the role of the CEO in driving this alignment. They conclude by discussing the impact of COVID-19 on people’s alignment with their organizations.

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Sold your business? Congrats! Now brace for the “founder’s exit paradox.” Financial freedom? Check. Crushing identity crisis? Double check. Join award-winning strategist Jerome Myers as he unpacks this hidden challenge and equips you with actionable tools to navigate your post-exit path. Discover how to reclaim your identity, find your next “intensive” project, and make an even greater impact in the world. Ditch the burnout and embrace the breakthrough. Your fulfilling post-exit journey awaits.

This version retains the core message, highlights Jerome’s expertise, and uses action verbs to keep the reader engaged. You can further optimize it by adding targeted keywords depending on your audience and platform.

I hope this helps!

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Sales Simplified: Authenticity and Advice Lead the Way

Is your sales approach complex and overwhelming? Join John Golden and Bob Marsh, sales veterans, as they discuss simplifying the process, embracing authenticity, and guiding customers through decisions.

Today’s buyers are bombarded with information, making clear communication crucial. Bob Marsh emphasizes the salesperson’s role in simplifying the decision-making process and guiding customers with ease and clarity.

Buyers crave more than information; they desire genuine connections and expert advice. John Golden explains how salespeople can transform into trusted advisors, acting as a guiding light in the face of information overload.

Bob Marsh shares the “fist bump” strategy, involving higher-level executives to provide reassurance and commitment, addressing the emotional aspect of high-stakes B2B decisions.

Building Trust: The Power of Authenticity

John and Bob emphasize the growing demand for authenticity in the business world. Scripted approaches fall flat; they advocate for genuine conversations and building trust through honesty and sincere interest.

Confidence and Belief: Fueling Sales Success

Confidence, belief in the product, and a genuine desire to understand customer needs are key ingredients for success, as John and Bob agree. They contrast this with negativity and fear of rejection, highlighting the importance of a positive mindset.

Bob shares the importance of active listening and understanding customer needs through real conversations. Sales training, he believes, should focus on this skill, along with effective communication, confidence, and clear presentation.

John adds that intellectual curiosity is vital to engaging in insightful conversations with customers. By taking genuine interest in their business and industry, salespeople can learn from them and foster deeper connections.

By embracing simplicity, authenticity, and the role of a trusted advisor. Salespeople can pave the way for a successful and fulfilling journey. As Bob Marsh and John Golden clearly demonstrate.

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Spark Leads with Thought Leadership: Why Podcasts are Your Next Weapon

Is your marketing generating enough leads? Join John Golden and Steve McDonald as they dissect the power of thought leadership content and its impact on lead generation. Discover how podcasts can ignite interest, build trust, and propel your B2B success.

Today’s B2B buyers are self-directed researchers, demanding solutions before engaging. Thought leadership content bridges the gap, sparking early interest and initiating conversations.

Go beyond guest interviews and invite prospects and customers onto your podcast. This fosters relationships, gathers valuable insights, and opens doors to using podcast content as a sales tactic.

Unlocking Your Unique Voice: The Strategic Approach

Validate your unique perspective and beliefs through podcasts. Use them strategically to learn from your ideal customer profile (ICP) weekly and stay ahead of evolving buyer behaviors.

Make guests feel valued by offering them a platform to share their expertise. This builds trust and strengthens your podcast’s reputation.

Leverage executive thought leadership to connect with prospects authentically and establish credibility. Podcasts offer a potent platform for executives to share insights and build trust.

Maintain a high-quality guest roster to attract other thought leaders. This strengthens your reputation and attracts valuable collaborators.

Simplify Your Journey: Content Strategy Design

Content Strategy Design offers comprehensive solutions for podcast-enabled thought leadership. They handle everything from content creation to distribution, making it easier to establish your thought leadership presence.

Podcasting opens up a new level of lead generation for thought leadership content. Engage your audience, validate your unique perspective, and build authentic relationships to propel your B2B success.

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Master the Psychology of Sales and Negotiation with Brian Will

Delve into the fascinating psychology of sales and negotiation with veteran Brian Will. Learn how to build authentic connections, master active listening, and ask the right questions to unlock client needs. Avoid information overload and focus on highlighting benefits clearly and concisely. Discover the importance of early-stage qualification and effective CRM management. Elevate your sales game with Brian’s executive coaching, sales training, and business consulting services.

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Ditch the Doubt, Donate with Heart: Chase Harmer and the Future of Giving

Dreading the donation black box?

Chase Harmer feels you. That’s why he built Wishes, a platform that throws open the curtains on charitable giving. Forget blurry receipts and distant causes. Wishes connect you directly to the impact you make, one transparent story at a time.

It’s not just feel-good fluff. Wishes vets every cause, tracks every dollar, and even hands recipients a virtual Mastercard. You see your generosity fuels real change, not some administrative abyss.

And it’s not just for individuals. Businesses can boost employee engagement by letting them choose causes they care about. Imagine the company culture! Plus, showcasing real impact attracts conscious customers who want their money to matter.

So ditch the guesswork and join the transparency revolution. With Wishes, giving isn’t just an act; it’s an experience. Donate with heart, know your impact, and be part of a future where generosity shines bright.

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