Scaling E-Commerce with Matthew Stafford

How do you stand out in the crowded world of e-commerce? In this episode, John Golden sits down with Matthew Stafford, an expert in scaling online brands. They dive into the secrets of building trust, creating a loyal community, and using AI to boost sales.

Key insights:

• Ask customers what almost stopped them from buying—fix those friction points.
• Build a brand community to drive engagement and repeat sales.
• Use AI to personalize shopping and streamline operations.

Want to grow your e-commerce business? Tune in for actionable strategies to take your brand to the next level!

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Sales is more than just closing deals—it’s about people. In this episode, John Golden chats with Dr. Robin Hills, a business psychologist and expert in emotional intelligence. They dive into how emotions impact sales and why self-awareness is a game-changer.

Dr. Hills shares simple but powerful tips:

• Use emotions as data, not obstacles.
• Reflect after every sales call: What went well? What could be improved?
• Adapt to your customers’ behavior for better connections.

Salespeople often face rejection and challenging conversations. But by using emotional intelligence, they can turn challenges into opportunities. Tune in to learn how to sell smarter and build stronger relationships!

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In this episode, host John Golden speaks with e-commerce expert Sabir Semerkant about the most significant challenges online brands will face in 2025. With over $1 billion in revenue, Sabir shares actionable strategies on overcoming common pitfalls like “special snowflake syndrome,” data-driven decision-making, and optimizing business foundations. Learn how to build momentum, manage cash flow, and scale your e-commerce brand confidently.

Key Topics:
✔ Avoiding ego-driven decisions
✔ The eight dimensions of e-commerce success
✔ Strategic hiring and agency partnerships
✔ Effective marketing and profitability tactics

Tune in now to future-proof your e-commerce business!

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Video is a game-changer in mid-funnel marketing! In this episode, Tim Bradley breaks down the three essential types of video content and shares actionable strategies to engage buyers and boost conversions. Learn why authenticity, storytelling, and strategic distribution are key to making video content work for your brand.

🔹 How to craft anthem, explainer, and endorsement videos
🔹 Best practices for video production & storytelling
🔹 Why video is the future of mid-funnel marketing

🎙️ Tune in now to level up your marketing!

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In this episode of Expert Inside Interview, host John Golden speaks with Dr. Joseph Riggio and Henrik Wenøe about the power of satisfaction selling. This approach shifts sales from problem-solving to understanding and fulfilling customer desires.

Key Takeaways:

✅ Sell outcomes, not just solutions – Customers care about what they gain, not what’s broken.
✅ Use positive questions – Focus on what’s already working to build trust and engagement.
✅ Leverage strengths – Sales teams perform better when individuals focus on their strengths.

Learn how Pipeliner CRM helps sales teams apply these principles with real-time insights, automation, and relationship-driven sales strategies. Tune in now to rethink your approach to sales!

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In this episode, John Golden talks to Joris Merks Benjaminsen, an award-winning author and former DEI leader at Google. They discuss challenges like generational differences, company growth, and leadership expectations and how to solve them. Joris shares modern team management strategies, from how to adapt your communication style to foster collaboration and work without power. Tune in to find out how to build a thriving, engaged workforce.

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In this episode, John Golden and Chris Jennings, a UCLA graduate with 25 years of experience in sales leadership and client retention training. They discuss innovative sales training techniques, focusing on authenticity, effective questioning, and psychological insights. Chris also highlights the need to set low expectations in sales calls to have honest conversations and build trust. This episode also looks at sales leaders’ roles in their teams and how to leverage AI. You’ll learn how to improve constantly, sell with structure, and what happens when you try to promote top salespeople to leadership roles.

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Investing in Behavioral Health – A Growing Opportunity

Mental health services are more in demand than ever. But access to care remains a challenge. In this episode of the Expert Insight Interview, John Golden talks with Jay Toby, an investment expert, about why behavioral health is both a critical social need and a smart investment opportunity

Jay shares how he first saw behavioral health as philanthropy but soon realized the huge market potential. While luxury treatment centers get plenty of funding, affordable, high-quality services are lacking. He explains how investors can fill this gap and make a difference while earning strong returns.

Key Takeaways:

✔ The mental health crisis is growing, and services need better funding.
✔ Smaller facilities can provide personalized care while still being profitable.
✔ “Philanthropy capitalism” allows investors to combine social impact with financial returns.

Want to learn how investing in behavioral health can create both profit and positive change? Listen to the full episode now! 🎧

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