The term “guerilla marketing” has been around since 1982, and most people in the sales and marketing world are familiar with the concept. However, just as there have been substantial changes to the marketing world and how to prospect to clients in the 21st century, guerilla marketing has undergone many changes as well in order to keep up with these changes. Mark Smith, podcast interviewed by John Golden, explores guerilla marketing in the 21st century.

Visite us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

Disruption happens in the workplace. Sometimes it’s a disruption that is caused by our own doing, but other times, disruption just lands upon you. Many workplaces are seeing this unintentional disruption currently with the Covid-19 outbreak and the international pandemonium that has followed. This kind of disruption can be toxic to an organization unless they have leaders that are prepared to leverage that disruption into strength. Maureen Metcalf explores leadership behaviors to leverage disruption into strengths for your organization in this expert sales interview, hosted by John Golden.

Visite us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

Prospecting often makes businesspeople break out in a cold sweat. It has been harder than ever in recent years to get referrals and prospects to potential customers. In order to successfully prospect to clients, salespeople and sales managers have to learn new techniques and new tactics in order to grab the attention of consumers and turn them into your clients. James Muir discusses how to prospect and get referrals in this expert podcast interview, hosted by John Golden.

Visite us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

With a record number of people working from home due to the recent Covid-19 pandemic, it can be very difficult for employees and managers to keep things running as smoothly and productively as possible. It’s difficult to achieve maximum productivity while trying to make adjustments to more people virtually commuting and virtually working. Eric Bloom is an expert on influence and productivity in the workplace, and he discusses how to make the best of a remote workplace situation in this expert sales interview hosted by John Golden.

Visite us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

The percentage of employees around the world who report being engaged in their job is around 13%. That means that 87% of employees don’t enjoy what they do, and don’t feel as if they’re living their life’s purpose. Many people don’t even stop to consider their purpose, because the question is too big, or they’re so busy being busy that they don’t pay attention to what is driving their life. Take a moment to consider that for yourself. How often do you ask yourself why you’re doing what you’re doing, and why you’re getting up every day? A lot of people struggle with their quest for purpose. Dr. Ken Keis, who’s life purpose is to help others live, lead, and work on purpose, discusses finding purpose in this expert sales interview, hosted by John Golden.

Visite us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

We’ve all heard the terms authenticity, empathy, and genuineness in the sales world. But what does it truly mean to be your authentic self as a salesperson? You can glean so much information if you’re willing to be vulnerable and genuine and real. Set aside your ego and your fear, and people will open up to you, and buy from you! Larry Levine explores how to sell from the heart in this expert sales interview, hosted by John Golden.

Visite us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

We’ve unlearned more about the human brain in the last decade then we’ve learned. We’ve had to let go of some of the things we’ve held as absolutely certain or true, in favor of alternatives that are more scientifically proven. But, there are a few things that we continue to validate and hold as timelessly true. One of these things is that the adult human is very easy to prompt or persuade, which bodes well for salespeople who learn to use these influencing tools to their advantage. Holly G Green, interviewed by John Golden, explores how to influence your potential clients more effectively in this expert sales interview.

Visite us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

Being smart isn’t enough to be successful. There are other factors that contribute to success. While intelligence is certainly important, if you’re not using your smarts correctly or strategically, you likely won’t find success. Faris Aranki, interviewed by John Golden, discusses how to create success in an organization.

Visite us on Apple Podcast You can also find SalesPOP! on all major podcast stations.