Harnessing the Power of Personalized Videos in Business and Sales (video)

In the latest episode of the expert interview series, John Golden from “Sales POP! Online Sales Magazine” and “Pipeliner CRM” sits down with Jason Zygadlo, a seasoned expert in medical device sales and the founder of “Build Your Own Brand.” The discussion delves into the transformative potential of personalized videos in distinguishing oneself in the competitive landscape of business and sales. This blog post will break down the key insights and actionable advice shared during the episode, providing a comprehensive guide to leveraging personalized videos effectively.

The Importance of Personalized Videos

Breaking Through the “Sea of Sameness”

Jason Zygadlo emphasizes that personalized videos can significantly enhance engagement, especially in fields like sales and job searching. In a world where generic communications are the norm, personalized videos offer a unique way to stand out. Jason shares his experience in medical device sales, where he learned the importance of differentiating himself from a sea of resumes and standard communications.

Key Takeaways:

Personalized videos create memorable connections.
They can be used in various contexts, from job applications to customer appreciation messages.
Authenticity is crucial; being genuine resonates more with viewers than trying to fit a specific mold.

Creating Engaging Videos

Overcoming Imposter Syndrome

A common concern is the fear of imposter syndrome, where individuals doubt their abilities and worry about how they will be perceived on camera. Jason encourages authenticity, stating that being genuine resonates more with viewers than trying to fit a specific mold.

Actionable Tips:

Embrace your unique qualities and experiences.
Practice regularly to build confidence.
Use teleprompter features available on some video platforms to help get started.

Best Practices for Video Engagement

Jason emphasizes the importance of keeping videos concise, ideally under a minute and a half, to maintain viewer interest. He shares insights from his analytics, which show that viewer engagement drops significantly after this time frame.

Best Practices:

Start with a clear message and purpose.
Ensure the content is relevant to the audience.
Keep videos concise and engaging.
Incorporate specific details about the recipient to make the video feel tailored and relevant.

Building Relationships Through Video

Fostering Trust and Connection

The goal of personalized videos is to foster trust and connection. By being authentic and relatable, individuals can create a sense of familiarity with their audience. Jason shares that he often sends personalized thank-you videos to clients, which helps strengthen relationships and shows appreciation for their business.

Strategies for Building Relationships:

Provide valuable content and insights.
Position yourself as a trusted advisor rather than just a salesperson.
Use personalized videos to enhance customer engagement.

The Value of Personalization

Making a Lasting Impression

Jason highlights the importance of truly personalizing videos. He recounts a disappointing experience where he received a generic video from a real estate agent that failed to use his name. This lack of personalization made the video feel impersonal and mass-produced, missing the essence of what personalized videos should achieve.

Personalization Tips:

Use the recipient’s name and specific details about them.
Tailor the message to the recipient’s interests and needs.
Avoid generic, mass-produced content.

Real-World Applications

Industry-Specific Examples

Jason shares examples of how personalized videos can be effectively used in various industries. He mentions blue-collar businesses, such as roofing and painting companies, that can benefit from adding a personal touch to their customer interactions. A simple thank-you video can set a company apart in a crowded market, demonstrating genuine appreciation for the customer’s business.

Applications:

Blue-collar businesses: Use personalized videos to thank customers and build loyalty.
Job seekers: Stand out in a competitive job market by showcasing personality and qualifications through personalized videos.

Conclusion

As the episode wraps up, John and Jason reflect on the untapped potential of personalized videos in business communication. They encourage listeners to embrace this medium to connect authentically with their audience, whether in sales, job searching, or customer relations. By being genuine and making the effort to personalize their messages, individuals can create lasting impressions and foster meaningful relationships.

Final Thoughts:

Personalized videos are a powerful tool for differentiation in today’s competitive landscape.
With practice and authenticity, anyone can harness the power of video to enhance their communication and build trust with their audience.

By following the insights and actionable advice shared in this episode, individuals and organizations can leverage personalized videos to stand out and create meaningful connections in their respective fields.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

How To Craft A Perfect & Winning Sales Pitch? 5 Key Elements

So, let’s cut to the chase – you’re here for one thing: crafting a killer sales pitch. You know, the kind that gets folks nodding along, wallets practically leaping out of pockets. It’s no simple magic trick; it’s an art form with some science sprinkled in.

With all that in mind, here’s what you need to know about pitch building that should send your sales skyrocketing.

Unlocking the Hook: Nail Your Opening Statement

Ever heard of love at first sight in the sales world? That’s your opening statement, my friend. Imagine it’s like that first bite of a perfectly cooked steak – if it doesn’t make eyes roll back in delight, you lost ’em. This is about grabbing attention like it owes you money.

Start with a powerful question or a mind-boggling fact that resonates with their deepest needs or fears. Get into their heads; what keeps them awake at 3 AM? Hint at that solution dangling on the edge of revelation and watch them lean in closer, hungry for more.

The Problem Magnifier: Agitate Their Pain Points

Ready for the nitty-gritty? Once you’ve snatched their attention, it’s time to turn the screws a bit – ethically, of course. Stir the pot by highlighting their pain points, making them feel that scratch on their metaphorical back they just can’t reach.

This isn’t about doom and gloom; this is empathy in action. By demonstrating you understand their challenges – maybe even better than they do – you’re lining up those trust dominos. Make ‘em think, “Whoa, this person gets me,” and you’re halfway through to clinching that deal without them even realizing it yet.

Show, Don’t Just Tell: The Power of Visuals

Let’s talk eye candy. But not just any old filler – we’re aiming for visuals that pack a punch. Imagine you’re explaining how your product is the answer to all their troubles, and bam! You hit them with a graph that’s off the scales (the good kind). Or, let’s say you’re pitching a service; drop in a before-and-after scenario that paints the “wow” picture.

When it comes to choosing templates for graphic design or cooking up infographics, make sure they embody your message and resonate with your audience’s needs like peas and carrots. A well-placed visual can be like flipping on the light in a dark room – suddenly it all makes sense!

The Trust Builder: Testimonials & Storytelling

Now that their eyes have feasted on those glorious visuals, it’s time to seal the deal with some good ol’ storytelling. Let’s not forget about the secret sauce here – testimonials. Nothing screams “trust me” louder than a line-up of folks grinning ear to ear because your solution turned their world from black and white to technicolor.

Weave in success stories like you’re stitching the most exquisite tapestry. But remember, authenticity is key – no one likes a fib-teller. When they hear about someone who’s been in their shoes and danced out the other side thanks to what you’re offering, that’s when defenses drop and trust skyrockets. It turns your sales pitch from info-heavy monologue into a relatable narrative that sticks harder than gum on a hot sidewalk.

The Irresistible Offer: Make Them an Offer They Can’t Refuse

Alright, time to bring out the big guns – the offer. This is where you make them feel like they’ve hit the jackpot, without ever setting foot in Vegas. Craft an offer that’s so good it feels like a no-brainer, but keep it sleek and simple. No need for over-the-top fireworks or a parade of fine print; clarity is your best buddy here.

Break down exactly what they’re getting and why it’s a steal – think value stacked upon value until it’s teetering high like the tastiest burger you’ve ever laid eyes on. And let’s not forget about FOMO – sprinkle in something special for acting now, whether that’s a bonus, discount, or exclusive access because who doesn’t love feeling like a VIP? Just plant that seed of urgency gently; nobody likes being rushed into decisions… at least not obviously.

The Bottom Line

We’ve given you the recipe for a slam-dunk sales pitch that could sell ice to penguins. It’s about crafting that opening zinger, rubbing salt in the pain points, dazzling with visuals, spinning trust with tales and testimonials, all topped with an offer that’s sweeter than grandma’s apple pie.

Tie it all together with your unique flair and remember, at the end of day, it’s not just what you’re selling but how you sell it. Now go out there and pitch like a boss!

How to Speak a Business Owner Language (video)

In this Expert Insight Interview, Amy Schultz discusses how to speak in a language that is relevant to a business owner. Amy Schultz is the president of a company called LeadSeen, and a sales, marketing, and ads genius.

This Expert Insight Interview discusses:

How business owners think and why marketers must speak their language
Amy’s background in finance and how it has helped her develop as a marketer
Why marketers need to understand their clients’ positions on the digital landscape

Marketing Speak

Many companies hire marketing agencies or marketing professionals to cover their marketing needs because they feel like they need a professional to be able to create “marketing speak.” Amy Schultz encourages a different approach — she doesn’t focus on creating marketing content or speaking in a marketing-oriented language. Instead, she focuses on talking in a language relevant to a business owner.

From what Amy understands about how business owners think, everything needs to tie back to revenue. The goal is to grow revenue, not lose money, so you have to speak their language, breaking down “marketing speak” into a language business owners can understand. This is what she teaches other marketing professionals to help them close more business.

Business Owners’ Language

Amy started as a commercial/business banker, so she has a background in finance. While in that position, she was the trusted advisor to all of the business owners in her portfolio. They would come to her for help with insurance, marketing, ways to purchase a fleet of vehicles, etc.

She quickly realized that the biggest need that her clients had was on the marketing side of things because they didn’t understand the new digital world that had evolved for all of us. Almost all of the deals that marketers get a chance to look at can be closed by speaking a business owner’s language.

Understanding the Landscape

We are bombarded with marketing today. You can’t go anywhere without being targeted by ads through your email or social media. Because of all this noise, we tend to block out most of our received inputs. This means the only way a marketer can get through to you is by showing you something that resonates with relevance to your business.

Typical marketers try to develop services and present them to business owners. They don’t realize that they are missing the point of “why” they are recommending certain things. It is crucial to help the business owner understand their position in the digital landscape and why they need your services.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.