In a recent episode of the Expert Insight Interview from Sales Pop Online Sales Magazine and Pipeline CRM, host John Golden sat down with Josef Schinwald, a media associate publisher, vice president of multinational newspapers throughout Latin America, and a professor of innovative business design at three universities. Josef is also a podcast guesting expert and the founder of a podcast agency. Their conversation delved into the intricacies of successful podcasting, offering valuable insights for both aspiring podcasters and guests. This blog post will break down the key themes and tips discussed in the episode, providing actionable advice and thorough explanations to help you maximize your impact in the podcasting space.
The Importance of Audience Alignment
Understanding Your Audience
One of the foundational elements of a successful podcast is understanding and aligning with your audience. Josef Schinwald emphasizes the importance of having a clear plan before starting a podcast. This involves:
- Identifying Your Target Audience: Know who you are speaking to. What are their interests, pain points, and preferences?
- Creating a Content Plan: Outline the topics and themes that will resonate with your audience. This ensures consistency and relevance in your episodes.
- Lining Up Interviews: Before launching, have a set of interviews ready to go. This helps maintain a steady flow of content, which is crucial for ranking higher in algorithms and gaining exposure.
Consistency is Key
Josef highlights the importance of consistency, especially in the early stages of your podcast. Regularly releasing episodes helps build momentum and keeps your audience engaged. Aim for a consistent schedule, whether it’s weekly, bi-weekly, or monthly, and stick to it.
Selecting the Right Guests
Targeting Niche Audiences and Experts
Regarding guest selection, Josef advises targeting niche audiences and experts. This approach ensures that your content is highly relevant and valuable to your listeners. Here are some tips for finding the right guests:
- Leverage LinkedIn: Use LinkedIn to connect with experts who resonate with your podcast’s content. This platform is a goldmine for finding professionals with the expertise and insights that align with your audience’s interests.
- Avoid Podcast Matching Services: While these services can be convenient, they may not always provide the best matches. Instead, take the time to research and personally reach out to potential guests.
Research and AI Tools
Josef shares his approach to researching podcasts and using AI tools to identify similar experts and find relevant podcasts for guesting. These tools can help streamline the process and ensure you connect with the right people.
The Synergy Between Hosts and Guests
Matching the Right Guest to the Right Host
The synergy between hosts and guests is crucial for a successful podcast episode. Josef emphasizes the importance of matching the right guest to the right host. This involves:
- Understanding the Guest’s Expertise: Ensure that the guest’s expertise aligns with the podcast’s theme and the host’s interviewing style.
- Preparing the Host: Provide the host with background information on the guest and potential discussion topics. This helps create a more engaging and insightful conversation.
Authenticity and Storytelling
Authenticity and storytelling are key to connecting with your audience and building a brand. Josef highlights the importance of being genuine and sharing compelling stories. Here are some tips for incorporating authenticity and storytelling into your podcast:
- Be Honest and Transparent: Share your experiences, challenges, and successes. This helps build trust and rapport with your audience.
- Use Humor: Humor can be a powerful tool for engaging your audience and making your content more relatable.
- Craft Compelling Narratives: Structure your episodes around stories that illustrate key points and keep your listeners engaged.
Overcoming Challenges in Podcasting
Engaging and Entertaining Guests
Not all guests are naturally engaging or entertaining. Josef offers advice on how to help guests connect with the audience:
- Pre-Interview Preparation: Spend time with your guests before the interview to discuss the topics and help them feel comfortable.
- Guide the Conversation: As a host, guide the conversation to ensure it remains engaging and relevant. Ask open-ended questions that encourage storytelling and deeper insights.
- Provide Feedback: Offer constructive feedback to your guests to help them improve their delivery and engagement.
Leveraging AI and Social Media
Creating Engaging Content
The episode concludes with discussing using AI tools to create engaging social media content from podcast interviews. These tools can help you:
- Generate Transcripts: Use AI to transcribe your episodes, making it easier to create blog posts, social media snippets, and other content.
- Identify Key Moments: AI can help identify key moments in your episodes that you can highlight and share on social media.
- Enhance SEO: Optimize your content for search engines by incorporating relevant keywords and phrases identified by AI tools.
Maximizing Your Reach
Pitching Yourself to High-End Podcasts
Josef offers a free e-book on how to pitch yourself to high-end podcasts and a premium service where he books experts on top-level podcasts. Here are some tips for pitching yourself:
- Craft a Compelling Pitch: Highlight your expertise, unique insights, and the value you can bring to the podcast’s audience.
- Showcase Your Experience: If you have written a book or have a unique startup idea, use this to enhance your credibility and influence.
- Leverage Your Network: Use your professional network to secure introductions and recommendations.
Utilizing Professional Services
Josef’s website, GuestExpertsOnAir.com, provides more information on his services and the opportunity for a discovery call. If you’re looking to reach a larger audience, promote your company, or achieve your marketing goals, consider leveraging professional services to position and pitch you to appear on high-quality podcasts within your niche.
Conclusion
The conversation between John Golden and Josef Schinwald offers a wealth of insights into the key elements of successful podcasting. From audience alignment and guest selection to authenticity and storytelling, these tips provide valuable guidance for both aspiring podcasters and guests. By implementing these strategies, you can maximize your impact in the podcasting space and build a strong, engaged audience.
For more information and to take advantage of Josef’s expertise, visit GuestExpertsOnAir.com and explore the resources and services available to help you succeed in podcasting.
Our Host
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.
