In a digital age where email and social media dominate the marketing landscape, direct mail marketing is often dismissed as outdated and ineffective. However, in a recent episode of Sales Pop Online Sales Magazine and Pipeline CRM, host John Golden engages in a compelling discussion with Wilson Zehr, co-founder and CEO of Zairmail and Eastern Oregon Ventures, to debunk this myth. With over 20 years of experience in high tech and telecom, Wilson provides a wealth of knowledge on how direct mail can be a powerful tool in modern marketing. This blog post delves into the key points discussed in the episode, offering actionable advice and expert insights to help marketers harness the potential of direct mail.

The Misconception of Direct Mail

Understanding the Misconception

Wilson Zehr addresses the common belief that direct mail is no longer effective. He argues that this perception is misguided and that direct mail, like any marketing tool, has unique strengths and weaknesses. It should be considered part of a broader marketing strategy rather than a standalone solution.

Unique Advantages of Direct Mail

• Reach: Direct mail can reach every household in the U.S. six days a week, making it a proactive marketing method.
• Tangibility: Unlike digital communications, direct mail provides a physical touchpoint that can create a more lasting impression.

Targeting and Demographics

Precision Targeting

One significant benefit of direct mail is its ability to effectively target specific demographics. Wilson explains that marketers can create highly tailored lists to reach niche audiences precisely.

Examples of Targeting

• Niche Audiences: For instance, marketers can target “Jewish dentists in New Jersey who have purchased a car in the last six months.” This level of targeting is challenging to achieve through email or search engine marketing, where spam filters and other barriers can hinder message delivery.

The Human Touch

Personal Connection

Wilson emphasizes the importance of the human touch in marketing. Direct mail often feels more personal than electronic communication, creating a tangible connection with the recipient.

Value in a Digital World

In a digital world where personal interactions are diminishing, receiving a physical piece of mail can be a refreshing change, making the recipient feel valued and special.

Adapting to Changing Work Habits

Impact of Remote Work

John raises the question of how changing work habits, particularly the shift to remote work, have impacted direct mail marketing. Wilson acknowledges that while reaching B2B clients who are no longer in traditional office settings can be more challenging, many professionals still have administrative resources to handle incoming mail at their offices.

Effectiveness for B2B and B2C

Wilson reassures that direct mail remains effective for both B2B and B2C marketing, as people are generally set up to receive mail at home.

Successful Direct Mail Strategies

Introductory Letter and Follow-Up Call

Wilson shares insights into successful direct mail strategies, particularly in the context of B2B marketing. A common approach involves sending an introductory letter followed by a phone call to warm up the lead. This method transforms a cold call into a warm one, increasing the likelihood of engagement.

Steps for Success

• Send an Introductory Letter: Introduce your product or service.
• Follow-Up Call: Make a follow-up call to discuss the letter and build a connection.

Technology’s Role in Direct Mail

Enhancing Campaigns with Technology

Wilson explains how technology can enhance direct mail campaigns. Zairmail’s platform allows users to upload lists and documents, preview their mailings in real-time, and send them out quickly and cost-effectively.

Streamlining the Process

Streamlining the process makes direct mail more accessible and efficient for marketers, reducing the time and effort required to execute a campaign.

Types of Direct Mail Formats

Various Formats

Wilson outlines the various formats of direct mail that can be utilized, each with its advantages and considerations.

Format Options

• Postcards: Great for immediate impressions but lack privacy.
• Letters: Can include more detailed and confidential information.
• Self-Mailers: Cost-effective and easy to produce.
• Snap Packs: Secure and professional-looking.

Crafting Compelling Offers

Importance of the Offer

Crafting compelling offers is a crucial aspect of successful direct mail campaigns. Wilson emphasizes that the effectiveness of direct mail is driven by three primary criteria: the audience, the offer, and the creative execution.

Key Elements

• Right Audience: Having the right list is paramount.
• Compelling Offer: The offer must resonate with the recipient.
• Creative Execution: The design and messaging should be engaging.

Creative Approaches to Direct Mail

Innovative Campaigns

Wilson shares examples of creative direct mail campaigns he has witnessed over the years. One notable example involved targeting users of black-and-white workstations with an upsell offer for color workstations, which yielded a surprising response rate of over 30%.

Challenging Conventional Wisdom

This highlights the importance of challenging conventional wisdom and understanding the audience’s desires to create impactful campaigns.

Advice for Those Considering Direct Mail

Strategic Planning

As the conversation nears its conclusion, Wilson offers advice for businesses considering direct mail as part of their marketing strategy. He stresses the importance of aligning the marketing mix with the target audience, understanding the value proposition, and ensuring that the distribution channel is appropriate.

Key Considerations

• Align Marketing Mix: Ensure your strategy aligns with your target audience.
• Understand Value Proposition: Clearly communicate the benefits of your product or service.
• Appropriate Distribution Channel: Choose the right format and method for your audience.

Zairmail’s Offerings

Simplifying Direct Mail

Wilson concludes by introducing Zairmail’s services, which provide a fast and easy way to send direct mail. He highlights their new desktop application, Speedy, which allows users to send individual letters without the hassle of finding stamps or envelopes.

Making Direct Mail Accessible

This innovation aims to simplify the direct mail process for users, making it more accessible than ever.

Conclusion

In summary, this episode challenges the notion that direct mail is outdated, presenting it as a relevant and effective marketing tool. Wilson Zehr’s insights into targeting, personalization, and technology integration into direct mail campaigns provide valuable guidance for marketers looking to leverage this medium in today’s digital landscape. By understanding the unique advantages of direct mail and implementing strategic, creative approaches, businesses can achieve significant results and connect with their audience meaningfully.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

I’m thrilled to share some exciting takeaways from a recent podcast where we had the privilege of hosting Kyle Stout, the visionary founder of Elevate and Scale, a leading email marketing agency. Our discussion delved into the game-changing role of AI in shaping content marketing strategies, and it was an enlightening journey that I can’t wait to share with you!

AI as a Tool, Not a Strategy

Kyle’s insights shed light on a critical aspect of leveraging AI in email marketing: it’s a powerful tool, not a standalone strategy. While AI can work wonders in speeding up content creation and generating fresh ideas, it’s essential to have a solid marketing strategy in place first. AI works best when harnessed to amplify the brilliance of human creativity and intuition.

The Human Touch: Balancing AI and Human Creativity

As we explored the potential of AI, one thing became evident: human intervention remains indispensable. While AI can boost efficiency, it can’t replace the human touch that connects with your audience on a personal level. Striking the right balance between AI-driven automation and authentic human creativity is key to creating email marketing campaigns that truly resonate.

AI in Market Research: Unveiling the Secrets of Ideal Customers

Our conversation took an exciting turn towards market research, where AI flexes its analytical muscles. By feeding AI with general information about your customers, competitors, and aspirational brands, you can unlock detailed customer profiles that offer valuable insights. This newfound understanding helps craft email content tailored to your audience’s preferences and pain points.

The Shift in Search Behavior: Navigating the AI-Powered Search Landscape

The podcast also explored the fascinating shift in search behavior. With the advent of AI, users can now input more context and receive more accurate and detailed search results. It’s a paradigm shift from the days of single keyword searches, and it presents both opportunities and challenges for businesses seeking to optimize their email marketing strategies.

Email Outreach Challenges: Avoiding the Generic Email Trap

Of course, we couldn’t skip the topic of email outreach. While AI-driven tools can streamline the process by pulling data from platforms like LinkedIn, there’s a potential pitfall to avoid – generic and irrelevant content. Instead, personalization and targeted approaches should be the norm to break through the noise and capture the attention of your recipients.

Common Email Marketing Mistakes: Beyond Discounts and Frequency

Kyle shared some eye-opening insights into common email marketing mistakes. Offering discounts in every email might seem like a surefire way to boost engagement, but it can backfire, devaluing your brand. Additionally, bombarding your audience with an excessive frequency of emails can lead to disengagement. Providing value-driven content and finding the right balance is the key to success.

Expert Advice: Seeking Guidance for Successful Email Marketing

Navigating the waters of email marketing can be tricky, especially when you’re dealing with AI’s dynamic capabilities. Kyle’s expertise shines through as he advises businesses to seek professional guidance to optimize their email marketing strategies. Embracing expert insights can save valuable time and effort, ensuring your efforts lead to measurable results.

I encourage you to tune in to the full podcast for a more in-depth exploration of these exciting topics. Don’t forget to check out Kyle’s YouTube channel, Elevate and Scale, for additional valuable content on email marketing.

Stay Tuned for More: Upcoming Podcasts with Valuable Insights

The journey doesn’t end here! Our podcast series promises more insightful discussions with industry experts. Stay tuned for upcoming episodes, as we continue to uncover the untapped potential of AI and other cutting-edge technologies in the world of marketing.

Cold emailing is a business technique whereby you contact people who don’t know you or have no connection via email. The email is meant to grab the attention of new and potential clients for them to consider your offer, product, or service. This outreach technique can be very beneficial for a business since it offers a fresh perspective about a company. Due to this, cold emailing needs to be done in a manner that can get you more leads. We analyze some of the strategies you may use for the same.

 Writing the email and subject line

As you write your email, let it be brief, precise, and to the point. This is the success recipe for cold emailing. Additional information can be provided later if your lead poses interest. Begin slowly and proceed to open the conversation as you would when meeting someone for the first time.

The subject line content matters and entices many clients right up front. You need to make it impressive to catch their attention. It shouldn’t be too long and avoid multiple punctuation marks (!!!!, ????). One is enough. Avoid using all uppercase letters on the subject line as some people find this aggressive. If you must, emphasize one or two words. Don’t use words that most people will associate with spam emails such as “bargain,” “solution,” “success,” and so forth.

 Personalization

Having a template for cold emailing is, without a doubt, an easier option. However, the problem of having a template is that they mostly come out as quite generic and your recipient(s) may be able to tell. They will feel that your email lacks sincerity and genuine interest from its content. Ultimately, this affects how they react or respond.

Personalizing your email may seem like a lot of work since it takes more time and effort but, it always wins. You don’t have to create unique content for everyone, but you can segment the audiences, create templates for every segment, and then personalize the email’s details before sending. This will increase the conversion rate.

 Reveal what the audience will gain

This means that you need to add value. If you cannot get someone to realize the value of your product or service, chances are you won’t win them over. Promotion requires you to tell a customer what is in it for them. The same goes for cold emailing. Tell whoever you are doing it for how they will benefit by engaging with your brand. Remember, the email is not about you but about them. Let them know that credentials, service technicalities, and achievements can be detailed at a later time.

Smartly using social proof

If you can name people who have used your service or product, the higher the chances of getting more leads.  Most of the time, people believe in something that has been experimented on. This strategy can help you win over prospects.

Ending with a Call-to-Action (CTA)

If you have not been including a CTA for your cold emails, it’s time to start. A CTA encourages potential clients to act. It is usually a call to an invitation and can increase the response rate. The language, therefore, needs to be decisive and incentivizing.

Better and effective options include proposing a scheduled call, chat, or skype meeting. You can also end the email by asking relevant questions for more conversions. If you have available resources like eBooks or videos, ask if you may share them. This is a great conversation starter.

Have a follow-up email.

Your first cold email may not get a response. It may have unintentionally been brushed aside, sent to a spam folder, or outrightly ignored. There is no need to take that personally. What you need to do is wait a couple of days and then do a follow-up. There is a likelihood that you will get a response with the second or third try. The follow-up needs to be different than the first email to avoid prospecting by your audience.

Final Thoughts

The strategy you implement when sending cold emails matters. The approach can greatly affect your success or failure in gaining leads. Therefore, as you plan on sending that next cold email, use the strategies we have provided for a better outcome.

Do you know when the first email marketing mail was sent? It was in 1978, and it resulted in a whopping $13 million in sales. So what was there in the mail that made such a passive income? Are you also interested to know more about email marketing? Stay hooked with us to get a wholesome knowledge about email marketing, and we introduce a trusted company that can help you accomplish your goals- Send Koala.

What Is Email Marketing?

Email marketing is one of those primitive yet buzzing methods to target your audience and customers through email. How will it benefit you? It helps boost conversions and revenue by assisting subscribers and customers with value-added information regarding the brand to achieve their goals.

When to Use Email Marketing

There are several ways to use email marketing- here some common tactics:

• Building Relationships: You can build connections through personalized engagement.
• Boost Brand Awareness: keeping the company and its services on the top of the priority list when prospective users are ready to engage.
• Promote Your Content: use your email to share informational blog content and valuable assets with your prospective client.
• Generating Leads: encourage subscribers to provide their personal information to exchange an asset that might be valuable for them.
• Market the Products: promote the services and products of your company
• Nurture Lead: impress your customers with information and services to help them succeed in their goals.

If you look for someone who can assist you in the complete procedure, you can undoubtedly contact Send Koala for email marketing-related solutions.

Create Your Email Marketing Strategy

• Define Your Audience

Make effective mail according to the desires of your customers. Understand the needs of your audience and tailor a mail that will perfectly suit them.

• Establish Legitimate Goals

Before you start your campaigning, you must have the set goals that you want to achieve. It is significant to have set goals if you wish to set a benchmark in the industry.

• Create Options For People To Sign Up

Your primary target is to make people email! Right? You need people who will subscribe under you for the day-to-day updates and blogs. You must have very few subscribers at the beginning. Treat them like gold, and you will see that your email list is growing organically.

• Make a Schedule

Set a schedule about how many emails you intend to send to your subscribers per day and the time. You must decide everything based on your contact list, and you must follow the schedule for a considerable amount of time.

• Measure Your Results

It is mandatory to keep a measure of your accomplishments. Being meticulous about every metrics key of your email marketing will help you understand the significant changes you require to gather more audience.

Final Thoughts

If you are looking for someone who can assist you in your marketing solutions, making your efforts simple, more efficient, and highly effective, then your one-stop destination is Send Koala.

My name is Celeste. I am a student at Austin College. I am currently pursuing a business degree and interested in entrepreneurship. She is working for Dr Watson. Before my career, I hope to get the chance to travel internationally.

It goes without saying that marketing strategy is now a must for the successful development of any business. And despite the rapid popularity of social media, email marketing is still an efficient way for product or brand promotion.

According to HubSpot, almost 60% of respondents claim that email marketing has a great influence on their purchasing decisions. However, it is still important to build a well-planned strategy that excludes any crucial mistakes and fits your business model.

In this article, we will analyze the aspects you should keep in mind and things that you need to avoid while crafting marketing emails.

Common Email Marketing Mistakes

Before we start talking about the efficient tips for boosting your email campaign, it is crucial to be aware of the email mistakes. They don’t only negatively influence brand reputation but can lead to client loss. Here are some of the popular mistakes:

• By sending the emails from donotreply@yourdomain.com mailbox, you make it obvious that you want to get consumers’ feedback.
• With an overhyped subject line, your emails can be considered to be spam, so your audience won’t open them.
• While making your emails too complicated for understanding or hiding the unsubscribe link, it is easy to annoy the consumers.
• By hiding the contact information as phone number or email, you lose people’s trust as well as potential sales.

As you can see, all these mistakes can harm your email marketing strategy and ruin your reputation. However, there are some tips you can apply to improve the interaction between your brand and the target audience.

8 Advanced Email Tactics That Drive Results

The development of digital marketing has influenced the development of email tactics. The advanced email tactics can be divided into three main groups: experiments with timing, delivering value, and constant testing. Let’s analyze the peculiarities of each of them.

Experiment with Timing

1) Send Your Emails at the Right Time

The recent market research has shown that the time depends on your audience as well as the email target. For instance, if you are sending promotions, the most suitable sending time is during the lunch breaks when people are more likely to check their mailboxes.

In general, specialists suggest the best time for mailings at 10 AM, 1 PM, and near 6 PM. But, you can check the metrics of your emails to get the exact period of time the audience wants to hear from you.

2) Create a Consistent Email Schedule

It is a good idea to send the emails at a scheduled time to increase the open rate and stay connected with your customers. Additionally, in such a way your emails are more likely to engage your audience.

Deliver Value

3) Give Your Subscribers What They Want

The efficient email strategy is always targeted at the consumers’ needs and fits the exact criteria. If your emails meet potential buyers’ expectations, they become much more interested in your product. Analyze the history of their purchases with you and craft your offers based on this data.

4) Offer Your Target Audience Compelling Reasons to Click

By learning how to interact with your audience, you are more likely to build trustworthy relations and call them to action. Besides, to make your emails more consumer-targeted, add some CTA buttons to direct them to a certain product they might buy.

5) Target Last-Minute Panic Buyers

Leverage the FOMO to increase the percentage of spontaneous purchases. Various offer limitations would encourage visitors to make a faster purchasing decision and this would help you make more sales.

Test

6) A/B Test Your Email Campaigns

This method allows you to determine the audience’s preferences and successfully apply them to your email strategy. At the same time, it will exclude inefficient emails, which only waste the time, effort, and resources.

7) Automate and Personalize Your Messages

To make the emails more client-oriented, it is crucial to personalize them by adding names or specific products that a person is interested in. This will greatly help you to build a strong connection between your business and the final consumer.

8) Try List Segmentation

By creating various templates for different types of audiences, it is much easier to meet your consumer requirements. The basic criteria you should mind while making an email template are people’s location, age, occupation, interests, and more.

Bonus tip

Last but not least is your internet security. Maintaining and improving your cybersecurity is mandatory nowadays. Most advanced internet surfers are using specific tools to keep them from cyber threats and personal information leaks.

Conclusion

All in all, email marketing is a great solution for business development. Experiment with timing, provide value and analyze campaign performance to unleash the full potential of email marketing. Additionally, there are some points you should avoid not making your strategy useless and lose loyal customers as well as potential ones.

Being aware of these hacks will greatly help you to determine all the dos and don’ts while creating a successful email marketing campaign.

Have you ever wondered why your emails go straight to the spam folder? In this Expert Insight Interview, Gary Chan discusses how to optimize emails to be as deliverable as possible. Gary Chan is Information Security Specialist and President at Alfizo, helping businesses to meet security compliance and improve their security awareness.

The interview discusses:

• Why is it hard to pass the spam filter?
• How to optimize email?
• Technical part

Why is it hard to pass the spam filter?

The easiest way to learn what is happening with your email is to set up an Outlook or Gmail account and send it out to that address. That way, you will see if your email comes through or gets filtered by spam. Computers are getting only smarter, especially with artificial intelligence categorizing emails. Thus, business people sometimes get labeled as spammers only because they do not know how to trick the technology. For example, spammers misspell words on purpose because a computer has a list of keywords used too often. Nobody knows the exact rules because the computer changes them all the time, and it looks at so many variables to determine whether the sender is legitimate.

How to optimize email?

The good thing to start with is to separate your marketing emails from transactional and personal ones because spam filters look for patterns. Thus, if you send mass marketing emails and then send a couple of personal ones from the same account, all of them might get suspicious as spam. Another trick is to put your physical address with your other contact information because it looks more valid that way. Some categories are crucial to understand and implement to optimize your email deliverability, and one of them is setting up configuring service.

Technical Part

When it comes to a technical set up, small business owners should look for expert’s help. An expert will make sure to do everything to increase the legitimacy of emails. There are some things that you can control on your own as configuration settings. That ensures that nobody uses your domain when sending emails. However, people get a CRM system and make the common mistake of just inserting an email address when signing up without configuring it first. Thus, the system’s chances to get filtered as spam increase.

Moreover, a thing you cannot control is, for instance, buying an email service from a company and using the same server as spammers. That would very likely make the computer categorize you as a spammer as well. Thus, it is best to ask for the expert’s help to prevent you from making little mistakes that might harm your email deliverability.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

Email marketers across the globe have been encompassing different strategies for generating leads, branding, and driving sales conversions. After all, getting customers to make a buying decision isn’t an easy walk in the park, especially when it comes to B2B email marketing. The power of email marketing is multi-fold and can work well for businesses. All you need to know is the channels of communication for making the most out of your marketing campaigns.

It, yet, becomes essential to note that the word-of-mouth strategy may work apt for small local businesses. Pitching large enterprises while meeting your business goals needs a comprehensive marketing strategy. Here’s where email marketing steps. All the potential customers check their emails, whether they are avid blog readers or social media users. So, why should B2B businesses resist the power of email marketing? Yes, this is the quickest and most effective communication and data transmission channel?

Now that you’re a business enterprise paving a path to growth and expansion, adapting this strategy can be your way out. Can’t resist knowing how? Well, sticking onto us for some tips will help you dwell in tranquility with real-world results:

• Know the businesses to target:

The first step towards creating a full-proof email marketing plan lies in understanding your target audience. Know the challenges businesses face in the target market. You can approach business entities and meet the clarity of your product. Having a clear idea of the target audience helps to set up a strong foundation for b2b email marketing while dwelling into active research. Ensure using a catchy subject line. Add a Call to Action for getting more leads. The experts also suggest tailoring your email marketing campaign in the best of manner.

• Create end-user focused content:

The email newsletter is for your customers, thus curating content that focuses on their issues holds paramount importance. Articles like ‘How to’, ‘When to’, ‘Tips’ should form part of your content bucket list. Some examples of the customer-focused newsletter are:

1. Problems and solutions: Identify business problems and provide ideas on solving those.
2. Tips and lists: Use titles like Seven Steps to Enhance…. Or Maxims to… using actionable tips and lists.
3. Technological advancements: Inform the readers on how they can enjoy technological advancements for being effective.
4. Case Studies: Writing case studies about how others had improved their operations holds vitalness. You can also include some actionable details about how your customers can use these for producing results.

Ensure keeping these articles short and scannable, which lasts somewhere between 500-750 words. Break the text into chunks. Use bulletins and bold headers for highlighting the essential text.

• Go Viral:

A recent research report suggests that around 72% of B2B businesses are most likely to share content through email. Businesses use the potential for tailoring content to be read by decision-makers and influencers of a target company. The reason is to load useful details, which can inspire messages and understand the reader’s needs. The experts suggest keeping the article topics pithy and current with marketing information, tips, and industry news. Feed technical details and attach your business’s marketing information to it.

Final Walkthroughs

Selecting the delivering service, authenticating domain, using social nets, and analyzing and modifying the best working practices are some other tips for making the most out of your B2B email marketing campaigns. These tactics work wonders in staying ahead of your competitors while helping your business reach heights of success.

Permission-based email marketing is a well-known marketing tool, but how to differentiate it from other marketing tools? In this Expert Insight interview hosted by John Golden, Tom Kulzer talks about how email marketing can help grow your business.

This interview discusses:

• Fundamentals of Email Marketing
• Marketing Automation

Fundamentals of Email Marketing

The most important thing to look for when sending the email to the customers is to make sure that they asked for it. Online privacy and security are very important to people, thus sending an email without permission raises a lot of questions regarding how the sender even got the email address. The next important thing is to make sure that the email adds value. Email marketing is about creating personal relationships with the customers; therefore, the email needs to create a connection with the reader. Generic emails that target mass populations usually end up in the spam folder based on customers’ disinterest in them. With Gmail for example, if many receivers show signs that they do not want to receive emails anymore by deleting them, transferring them to spam or unsubscribing from them, Gmail itself will start sending the emails directly to the spam folder. The frequency of emails plays an important role as well since the key is not to overwhelm and bore the receiver with too many emails in a short time period. The relevance of an email impacts the receiver’s level of interest. In a time of economic crisis, people are interested in things they were not interested in as much before. Simply adding value to the email by making the receiver identify with the sender creates mutual satisfaction and long-term relationship.

Marketing automation

Marketing automation is a tool that produces more efficiency in email campaigns. In this case, it follows the quality over quantity rule. Instead of sending many “one size fits all” types of email, marketing automation enables the segmentation of contacts under different groups. A one thousand contacts list could be separated under ten groups of hundred contacts if needed for the benefit of the campaign. For example, a pet adoption agency offers different animals to adopt such as cats, dogs, bunnies, etc. Rather than sending updates or pictures about all animal species to its subscribers, the agency can target each group for specific animals of interest. To clarify, the agency still sends one email to everyone, but the content that each group sees is different. Dog lovers see only dogs for adoption, while cat lovers see only cats for adoption. This way, the agency creates more engagement and relevant messages for its customers.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.