In this Expert Insight Interview, Staci Wallace discusses how to build a purpose-driven, highly profitable life and business that you love. Staci Wallace is the author of Fueled by Fire: Becoming a Woman of Courage, Faith, and Influence. She is also a peak performance coach and a highly sought-after keynote speaker.
This Expert Insight Interview discusses:
- What it means to be purpose-driven
- Keeping your core and cultural values intact
- The Big 7 F-Words as the pillars of living a purpose-driven life
Purpose-Driven
Since the pandemic, some buzzwords have become very popular, such as “authenticity” and “purpose-driven.” So, what does being purpose-driven really mean? Some people’s definitions of it are a bit nebulous, and the phrase has become somewhat of a “bumper sticker” claim.
Every time people jump on the bandwagon of something, it probably means they’re doing it from a “me too” perspective, but for Staci Wallace, things are different. She and her team have raised companies into the hundreds of millions in profit based on the “North Star” principle, which means identifying what matters most to you and making it a priority in your schedule.
Bigger Is Not Always Better
When we talk about a purpose-driven, highly profitable life, it means doing that without forsaking your peace. Staci and her husband have been elite entrepreneurs with C-suite positions for most of their careers, starting companies from scratch and scaling them up.
What they’ve found is that bigger is not always better. If you don’t know how to keep your core and cultural values intact, it can be easy to make money, but it will never be easy to make a profit in peace.
The Big 7 F-Words
Many executives and leaders are really good at making millions, or even hundreds of millions, but they’re not good at marriage or raising kids. Staci focuses on what she calls the Big 7 F-words: Faith, Family, Finance, Fitness, Freedom, Focus, and Fun.
If any of those seven pillars somehow defrag, what happens is a snowball effect where other areas are also profoundly affected. So, she emphasizes that your purpose is the essence of why you would choose to create a company, why you’re on this planet, or why you find it important to be an influencer, a motivator, or CEO.
Our Host
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.
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