How AI is Changing Content Creation
AI is shaking up the world of content marketing, and Cody Schneider is right at the center of it. As a Denver-based entrepreneur and digital marketer, he’s spent the last decade helping startups grow. He’s also the founder of Draft Horse, an AI-powered content platform that hit $10 million in monthly recurring revenue (MRR) in just one month—a success driven largely by viral growth.
I recently had the chance to chat with Cody about how AI is transforming content creation, what this means for marketers, and how businesses can use these tools to scale their efforts.
AI’s Big Leap in Content Marketing
Cody pointed out that July 2022 was a turning point. That’s when AI became powerful enough to generate content at scale, making it a serious tool for marketing.
He and other Silicon Valley entrepreneurs began experimenting with AI for content creation. They quickly realized that AI wasn’t just a useful tool—it was a game-changer. AI could repurpose content, optimize it for SEO, and generate thousands of articles in a fraction of the time it would take a human team.
Take Draft Horse, for example. The platform allows marketers to input target keywords, and in minutes, the AI generates full blog posts. Instead of spending hours writing or hiring large content teams, businesses can now produce content faster and more efficiently.
Scaling Content Without a Massive Team
One of the biggest advantages of AI? It levels the playing field. Small teams can now produce as much content as big brands—without hiring an army of writers.
Cody shared an example of a startup that used AI to create 10,000+ articles on topics related to SMS and email marketing. While AI handled the writing, offshore teams took care of adding images, formatting, and calls-to-action. The result? A massive content library, built faster and at a lower cost.
But creating content isn’t just about volume—it’s about reaching people where they are. Cody stressed the importance of repurposing content into different formats. Some people prefer reading blogs, while others engage more with videos, podcasts, or social media snippets.
He recommended breaking down long-form content into bite-sized pieces for platforms like Twitter, LinkedIn, and YouTube Shorts. AI can even extract key insights from podcasts and turn them into multiple types of content, maximizing reach with minimal effort.
The SEO Shift: AI vs. Human-Written Content
One of the most surprising insights from our conversation was how Google’s algorithm treats AI content. Cody noticed that while some human-written blogs lost traffic, AI-generated content was actually performing better.
His take? Google still struggles to detect AI content accurately, especially when it’s well-optimized. But he made an important point: to truly stand out, original thought leadership is key.
His advice? Interview industry experts and use AI to structure content around their insights. That way, the content isn’t just optimized for SEO—it’s also valuable, unique, and engaging.
AI Isn’t Replacing Strategy—It’s Enhancing It
While AI makes content production faster and more efficient, it can’t replace strategy. Cody and I agreed that AI works best when paired with human insight.
Marketers should still set clear goals, define their audience, and build a strong content strategy. AI can assist in research, optimize distribution, and streamline workflows, but the real magic happens when humans and AI work together.
AI and the Future of Work
Beyond content creation, AI is also changing how businesses hire and scale.
Cody pointed out that AI allows companies to tap into global talent pools without worrying about language barriers. AI-powered tools can improve communication, enhance customer service, and streamline workflows—making offshore teams even more effective.
And as AI continues to evolve, new roles are emerging. Cody mentioned the rise of positions like “Director of Automation,” where professionals focus on streamlining operations and cutting costs through AI-driven efficiencies. Those who learn how to leverage AI effectively will become indispensable assets in their organizations.
Final Thoughts: Embrace AI or Get Left Behind
AI isn’t just the future—it’s already here.
Cody believes that marketers and business leaders need to embrace AI or risk falling behind. Those who learn to integrate AI into their workflows will have a massive advantage. Whether it’s content creation, automation, or global hiring, AI is changing the game.
The key takeaway? AI is a tool, not a replacement for human creativity. If used strategically, it can help businesses scale, reach new audiences, and create better content—faster than ever before.
Our Host
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.
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