One tour guide in Spain modeled an excellent approach to earning praise and future business. No matter our role or title, it is vital to encourage a returning and referring clientele.
Regardless of the field or position we choose for our careers or business, creating a positive experience is critical, particularly for those seeking positive client reviews or a loyal clientele. Moreover, no matter one’s title or industry, it’s wise to observe the traits we admire in those we observe, and to be acutely aware of anything we may not admire to avoid doing similar.
Every experience is an opportunity to grow our business and careers by observing the behaviors of others. The better businesspeople understand and address the needs, wants, and desires of their prospective clientele, the more effectively they can serve them. Accordingly, they are more likely they are to gain interest and earn a returning and referring clientele.
The tour industry is unique because most people don’t return; instead, they seek to visit new places. Accordingly, excellence in all tour guides is critical as recommendations and reviews are vital for a successful business.
Typically, I am not fond of tours because they tend to cater to the studious type, providing far too many details for most people, including me, to recall. However, I recently enjoyed an excellent experience while touring Barcelona, all the while enjoying the tour guide’s admirable uniqueness. His attributes may apply to many industries, including creating an inclusive environment where everyone feels welcome and valued.
Create Fond Experiences for Business Growth
Being a tour guide has various parameters; however, a loyal clientele is crucial to staying on the job and increasing interest in future tours elsewhere. Our guide modeled the essence of excellence on the job.
Unite vs. Divide
Typically, larger groups evolve into cliques, which can limit opportunities to meet new people. However, upon exiting the bus for the first time, our guide had us stand still for a few minutes as we each briefly stated our names and shared our profession or interest related to the trip. By lunchtime, some of us had bonded, and we had become familiar with others in the group.
Be Caring
At each drop-off point, our guide ensured that everyone was aware of the return time, potential visit times, and additional activities to enjoy. Moreover, a smile and a warm welcome were ours as we re-entered the bus.
Food Unites People
Arranging a gourmet lunch for a group will always be appreciated. Moreover, good food relaxes people and opens the door to more insightful conversations. By the end of the meal, people are generally relaxed and happy.
In line with other business models, I always treated new clients to a gourmet meal as a salesperson. At year-end, I also sent food gifts to all my clients and their staff; each person was surprised and showered me with much appreciation.
Deliver On Promises
The worst occurrence is when a businessperson fails to deliver goods or services as promised upfront. Keeping one’s word is vital for developing a returning and referring clientele.
However, on occasion, we each experience setbacks. Examples may include:
- A bus experiencing a flat tire.
- Technology issues delay delivery.
- Unforeseen issues that need immediate attention before delivering on promises can arise.
In any case of delay, an apology plus a sound explanation is necessary to maintain trust and build further business.
Request Feedback
All professions benefit from soliciting feedback on their processes, and in the case of tourism, on the places visited. Being open to suggestions is an excellent method for improving future efforts. Moreover, participants appreciate the fact that their opinion matters. The request goes a long way toward enhancing relationships and building future business.
Positive and Negative Replies
Obviously, negative feedback is hurtful, but those with a strong desire to succeed in their career will heed the commentary and make necessary adjustments. And those who receive glowing feedback know what to continue doing. However, an additional step is to consider how to strategically build upon the better approach, as business growth depends on doing so.
Will You Create Fond Experiences for Business Growth?
It is frequently stated, ‘To be the best, learn from the best.’ Not every day or strategy is perfect; our duty is to examine where and how we may improve efforts. Overall, the goal is to create fond experiences for the people we encounter who will then recommend our services to their friends and peers; the goal and effort become ‘a win for all!’’
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Sales Tips: Will You Create Fond Experiences for Business Growth?
- Commit to your long-term vision for accomplishment(s), including working for the greater good for everyone to feel the ‘win.’
2. The heart-felt approach typically accomplishes much.
3. Acknowledge ideas from peers, staff members, and clientele to adhere to the better ones for the company well-being.
4. Request feedback from staff and clientele regarding their concerns while conveying willingness to address them.
5. Never underestimate anyone’s novel ideas; remember that each person and country operates differently.
6. Share favorite learning moments with peers and current clients to improve client engagement.
7. Habitually seek out new ways to improve engagement for business growth as you venture into the unknown to seek new possibilities.
8. At the end of all communications, ask team members involved if they have questions to ensure clarification.
9. ‘Don’t give up – find a better way!’
10. Celebrate Success!
Today’s insights are provided to help you achieve the Smooth Sale!
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