It used to be that businesses owners—especially in those businesses that were sales-centric—would sweat the holidays. While it was mandatory that they paid their employees, those employees weren’t in the office and leads and sales were not being made. Money was being spent but none was coming in; not really a viable proposition.
But today while your employees are enjoying Thanksgiving dinner with their families, at least your lead generation machine can keep right on chugging—thanks to the internet.
The Seeds Have Been Planted
The reason this can happen is because you have taken the time to plant seeds all through the “fields” where interest can grow and potential customers can find out about your product or service, whenever they might pass by. Your company has put out plentiful webinars, free downloads, YouTube videos, white papers, case studies and much more. If prospective customers do happen to be putting in a few hours on Turkey Day, you won’t miss out just because your employees aren’t. There will be plenty out there for interested people to learn.
If your materials are truly on-target (because you have done your research well), some of those folks will be driven to your website. If you have created your website with the total purpose of lead generation in mind, some of those will become leads.
It’s Not Thanksgiving Everywhere – What Does it mean for your lead generation?
You must also bear in mind that the internet has made us all into international businesses – making lead generation into international business also. In Canada, Mexico, the UK, Europe, Asia and just about everywhere else besides the US, Thanksgiving is just another working day. There will be plenty of potential prospects out there scouring the web in search of a product or service like yours.
Cloud CRM Means that If They Want to Work, They Can
Being the entrepreneurs that they are, salespeople will often want to put in some hours even on a holiday. If you have a leading-edge CRM solution that empowers salespeople and follows your full sales process, any leads that happen to show up will appear in CRM. If your CRM application resides in the cloud, the sales force can access CRM from their mobile devices in virtually any location, and can start working those leads right then, taking the necessary steps to move them along the sales pipeline to a sale.
So go on, have a very happy and relaxing Thanksgiving. And as if by magic, while the office is dark and no one is about, leads generation is still happening.
If you don’t have the kind of CRM solution described above, get your free trial of Pipeliner CRM now.