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What to Do When Communication Stops
Blog / For Sales Pros / Jul 15, 2015 / Posted by Elinor Stutz / 4465

What to Do When Communication Stops

Sometimes, communication between you and a friend, hiring manager, prospect, or client just stops. Crickets….You try to get in touch — still nothing. It’s mysterious and troubling. You do have choices, though, on how to respond.

Was It Something I Did?

The usual reaction is to second-guess yourself and analyze what you might have done to cause the silence. But since you are only one side of the equation, this resolves nothing. What you can decide is if you did all you could to encourage the relationship.

Balancing Perseverance Against Pride

More effective than second-guessing is to try a variant on communication methods, hoping to jolt the relationship back on track. Send a hand-written card, a tweet, or an e-card. If this doesn’t elicit a response, let it go. Your time is valuable and further outreach seems like devaluing your own time.

Take Time into Consideration

Chasing a relationship that has gone off the rails will drain your time and energy, and have a negative effect on your productivity. Better to focus on working relationships with friends, accounts, clients, and contacts. Just like sales, it’s a “qualify and match” approach. Less stress means higher performance and better outlook.

Always Remember Your Value

You can probably tell by now that this situation has come up for me a few times in my career.  It’s frustrating, for sure.  My attitude is this: your own self worth is a valuable commodity. If people go silent, accept it and move forward. It does get easier with time.

One person remained silent for over two years, but eventually wrote a letter of apology.

Walking away on occasion is very similar to a sales technique known as “the sales takeaway.”  Rarely, it may be appropriate to tell a prospective client that you don’t think your offering is right for them.  Sometimes, this reasoning causes a prospect to pay more attention to what you are selling!

The point is that sometimes, although you do your very best on a job interview or sales call, things fizzle. It may have absolutely nothing to do with you or your talents — but it can certainly cause distress! As long as you can tell yourself that you’ve performed to the best of your ability, ditch the regrets.

Spend your time and energy on relationships where you feel appreciated and valued.

About Author

Elinor Stutz broke through barriers long before doing so was popular. First, she proved Women Can Sell. Smooth Sale was created to teach how to earn a returning and referring clientele. Stutz became an International Best-Selling Author, a Top 1% Influencer, and Sales Guru and Inspirational Speaker.

Author's Publications on Amazon

In today's tough economy, most people are too desperate to get any job, rather than seeking one that will provide the career satisfaction and growth they deserve. Worse, they treat the interview as an opportunity to focus on themselves.In Hired!, Elinor Stutz asserts, "The interview…
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Written by a highly successful saleswoman, Elinor Stutz, this how-to book trains women in field-tested sales techniques that will launch them into the next level of success. They will discover how to use their natural kindness, empathy, and relationship-building skills to close better deals with…
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