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The Effort Behind Effortlessness in Sales
Blog / For Sales Pros / Sep 10, 2018 / Posted by Robert Jolles / 3089 

The Effort Behind Effortlessness in Sales


Effortlessness in Sales: How to Make Your Job Look Easy

Effortlessness in sales is an elusive idea. One of the kindest comments that can come from those we work for is this: “You make what you do look effortless.” It doesn’t matter if you are a professional speaker, a salesman, a butcher, a baker, or a candlestick maker; when anyone hears that phrase, it can’t help but make you feel like you’ve done your job well. Although our jobs are often anything but easy, it is often our job to make what we do look effortless.

The irony is, the more effort we put behind a task, the more effortless we make the task appear.

Although we all want to make what we do appear simple, it takes work, and lots of it. I’d suggest focusing on these three techniques:

  1. Repetition. Like hearing the words, “location, location, location” when we’re looking for a new house, making the tasks we perform appear effortless often comes down to, “repetition, repetition, repetition.” Repetition is the answer for those seeking to appear effortless and comfortable in his or her skin.
  2. Trial and Error. If repetition is the secret sauce to making something appear effortless, trial and error is the spice that adds flavor. What good is making something that is stale, or clearly not your best, look effortless? The key is not to be afraid of testing and tweaking what you do.
  3. Discipline. It takes self-control to do something over and over again. It takes self-restraint to resist the urge to tweak something because you are becoming bored with it. When you can apply discipline to both, you move closer to the goal of effortless.

Don’t confuse doing something that appears effortless to others with doing something that isn’t valued by others. Performing a challenging task, and making it look easy, makes what you do not only relatable, but admired.

Performing a task in an effortless manner requires a journey with no real finish line, and the work that isn’t seen is usually what pays the biggest dividends. Through repetition, trial and error, and good old-fashioned discipline, you’ll be making the difficult job look effortless in no time!


    About Author

    A sought-after speaker and best-selling author, Rob Jolles teaches, entertains, and inspires audiences worldwide. Rob draws on more than thirty years of experience and his keynotes and workshops are in global demand, including companies in North America, Europe, Africa, and the Far East.

    Author's Publications on Amazon

    Persuade, Don't Push! Surely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist because people fundamentally fear change. As a salesman, father, friend, and consultant, Rob Jolles knows this scenario all too well. Drawing on…
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    How to Run Seminars and Workshops is the classic guide for trainers and presenters in any industry. Packed with clear advice and real-world practicality, this book covers all aspects including planning, setup, delivery, coaching, and more—including valuable guidance on selling your services. This new Fourth…
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    The Way of the Road Warrior offers weary business travelers inspiration, advice, and practical skills for conquering the competition while conducting business on the road. This business traveler handbook is written by Robert L. Jolles salesman, consultant, professional speaker, and veteran Road Warrior who has…
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    Whether you are presenting a product, giving a press conference, interviewing for a job, addressing an audience - you are selling. Selling is about persuading, and you have to think fast on your feet to be adept at it. As one of the most popular…
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    This revised edition of Robert Jolles's classic book on sales technique features brands new material throughout, including illustrations, teaching aids, coaching techniques, and true implementation strategies! When you have a process, you have a way of measuring what you are doing. When you can measure…
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