Sales POP - Purveyors of Propserity
The Art of Negotiation: How to Deal with Complex Clients
Blog / For Sales Pros / Jul 19, 2017 / Posted by Eva Wislow / 9804

The Art of Negotiation: How to Deal with Complex Clients


Negotiation has existed since the beginning of times, as it’s a fundamental part of our existence. We first negotiate with our minds, and then with the exterior world. In the present times, negotiation has become a whole different concept.

I’m mostly referring to the “business negotiation” in which two sides are competing in arguments with the purpose of gaining something. We could call it an art, and we wouldn’t be wrong. Unfortunately, many negotiations raise some sort of conflict between the two sides (business vs client/business vs business).

Every businessman, no matter if he’s an entrepreneur, manager, salesperson, or online marketer, will still have to deal with tough situations that come as a result of a conflictual negotiation with one of their clients (be it business or individual).

“The school never taught you how to deal with such things. The art of negotiation is something that each of us decides if we want to perfect it or not. Yet, if you want to reach business success, developing this skill is going to help you big time.” – Elizabeth Collins, Sales Director at Careers Booster.

Today’s article is all about teaching you how to deal with complex clients that never seem to be happy no matter how many compromises you make. Pay attention and apply!

1. Just Listen

A demanding customer is always going to speak or “yell” a lot. He’s going to want justice, or is greedy, or he owns a totally different perspective than yours. Instead of being forceful, you should sit back and listen patiently. Don’t talk over your customer – just listen.

Once the client is done talking, you can reply with calculated responses based on what you’ve observed in his initial behavior. You can also build rapport (next point) and then take control of the situation. Always “listen”.

2. Establish Rapport #1: Body Language

An interesting statistic shows that a message is only 7% conveyed through the actual words a person is speaking, while 55% is communicated through non-verbal cues such as body language and facial expressions. Smart negotiators that take this activity to the next level are building rapport in order to establish trust, connectivity, and calmness.

Building rapport could be easy or complicated, depending on your expertise. If you keep practicing, you’ll be able to do it really quick and easy. But how do you do it? In very few words, you need to mirror the client’s body language as best as you can.

If he’s sitting with his arms open, you should do the same. If his sitting posture is aimed straight at you, put your legs in front and imitate the behavior. Still, body language is just a part of the entire picture.

3. Establish Rapport #2: Tone of Voice, Words, Expressions

Once you’ve made sure that your body language is similar to your client’s, you should start using the same tone of voice as he does. This is very important because there’s a lot of tension created due to the different types of talking styles. If a person talks silently all the time, he’s never going to appreciate a client that keeps yelling and raising the voice.

Moreover, pay attention to the words and expression your client’s using. Imitating the same style of talking while not giving yourself out is such a powerful tool that helps at creating rapport.

4. Stick to The Facts

If you can’t stick to the facts and your personal opinion gets involved in the discussion, you’re showing poor signs of professionalism. This is a huge problem that many businessmen face. Instead of talking unnecessary details, focus on the scope of the discussion by outlining the facts at the beginning of the negotiation.

Then, you should stick to that “outline” and only discuss what’s important. The partner will also appreciate an organized medium for discussion, and the effectiveness of the talk is going to improve.

5. Prove That You’re a Professional

There are two things that you need to take into consideration when you’re having any type of business negotiation.

a)Emotional Control

If your negotiation partner drives you crazy, you must never show it. You need to stay in control of your emotions and show professionalism. Never use bad words, never be ironic or sarcastic, and never show this weakness.

b) Never Take It Personal

Business is business. You can never take business talk personally, as it’s going to kill you slowly. The issue you’re facing is not a personal one, therefore acting like it is would be a terrifying mistake to do while negotiating. You can trigger the other person to fight back, and it’s all going to turn into chaos.

6. Understand and Aim for the Client’s Barrier

When negotiations don’t work out, it’s often because one side is experiencing a “barrier” that’s preventing him from accepting the deal. Your first task is to figure out which barrier your client has. The second task would be to directly appeal to that barrier by assuaging the fears or leading the discussion in your preferred direction.

In order to figure out the barrier, ask yourself:

a) Is my price something that the client cannot afford?

b) Does the client feel that my value proposition is not directly proportional to the price?

c) Does my client trust the results my product/service promises?

d) Does my client trust me on a personal level?

Figure out their barriers then strike back with relevant comments which purpose is to alienate their dislikes.


Dealing with difficult clients is –guess what- never simple. Every person differs, your mood differs, and also the stakes differ. The more you build your negotiation skills, the better you’ll be capable of managing difficult negotiation circumstances.

Pipeliner CRM empowers salespeople to deal with all kinds of prospects and clients. Get your free trial of Pipeliner CRM now.

About Author

Eva Wislow is an entrepreneur at and HR expert from Pittsburgh. She is focusing on helping people break down their limits and achieve career success. Eva finds her inspiration in writing and peace of mind through yoga.

Comments (6)


Vanden Patel commented...

The author asserts that establishing rapport, through both verbal and nonverbal expression, is necessary to build trust, connectivity, and calmness. I agree with this idea, especially given the natural instinct to seek comfort in times of stress. Certain buyers may be motivated through pain or fear—both of which enhance the emotional impact of the negotiation. By mirroring a potential client, the salesperson creates familiarity and reduces purchasing anxiety. I appreciate how the author reminds readers to remain discreet. If a buyer senses insincerity, the sales may be jeopardized. As a customer relationship moves into the long run, perhaps salespeople can reveal more of their personality as trust is high and buying anxiety is low.


max goodwin commented...

Very interesting article about the art of negotiation in the business world. I agree that negotiation is an essential skill that is not often taught at the college level, but in order to succeed in life, you have to know how to work with others and get your way.

Listening is definitely a key aspect of negotiating with a difficult client. This gives you the ability to understand the entire situation and look at things from their point of view. It is definitely effective to give the client the platform to speak their mind, and based on their position then come up with a calculated response.

Talking with a similar tone is definitely an effective strategy given that you match the person’s energy, you would never want to be talking too loud while the other is talking soft or vice versa. Talking with facts is a great point as well, a lot of people get very heated in the discussion especially when the person you’re negotiating with is very stubborn. That shows great professionalism and helps carry on the conversation. Understanding the barrier is the key part of the negotiation and a great point by the author. Trying to confront the conflict at hand and reeducate the client can help break down the barrier and reach a deal that benefits both sides.

Overall, a very insightful article I really enjoyed this read.


Marc Anemone commented...

As somebody who tends to resell certain items, I feel like this was a very helpful article. Some of these arts I’ve already known about like always listening to your clients and straight sticking to the facts. Also, I remember hearing about the body language technique for uses during an interview as well as mirroring one’s tone. When I don’t happen to get a deal I’m trying for, I’ve always been the type of person to move on and not take it personally. I feel like this article was spot on with what I believed were the best negotiation tactics.


Parker Hargens commented...

I agree with the author’s article, people like to feel comfortable in any situations they may be involved in. It is best to use a chess strategy when dealing with difficult customers, this way you (the seller) has the upper hand leading to the sale being closed. This gives the buyer a sense of less purchase anxiety and helps them believe that this sale is what they needed, you come off as informative, also relieves them from any stress they may have prior. My take away from this article is to not underestimate the power of body language, the author is definitely correct about how much you can read someone just by their movements. Great Article.


andrew papoutsis commented...

I feel that half the battle of negotiating Is being willing to listen to what the clients have to say. Many times people just want to be listened to and when they are it vastly improves their opinion about you.


Leslie Mojica commented...

I actually liked this article because there were many things i agreed with. I agree that negotiation has turned into an argument. Many people think that a negotiation is about winning/competing, which is sort of correct, but there is so much more to negotiating. You should want a mutual agreement that works for both parties instead of one trying to one up the other. As far as copying body language and tone of voice, i had never of this strategy before. I think it is a great strategy and the way the article explains about using this technique is easy to understand and do. This will probably make people nervous about trying it in an actual meeting setting, but i think it is also a great way to grow and allow you to understand where your client is coming from and how the meeting is going so far. Overall, great comments/strategies to get through a negotiation without arguing.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. For information on cookies and how you can disable them, visit our privacy and cookie policy.