There are many extremely useful lessons learned from the Tao Te Ching that were written in approximately 400 BC, which can be adapted for better sales techniques and general professional development.
Embrace Change
“The only constant is change,” it says in the Tao Te Ching. This is true for the constantly changing market conditions, evolving customer needs, and changing sales techniques. Hence, you have to accept the change if you want to be flexible and resilient during turbulent business cycles.
Let Go of Labels and Judgments
This is always the case because a salesperson is too quick to label the prospect, hence making mistaken assumptions. However, the Tao challenges one to approach situations with no prejudgment at all. As such, if salespeople do not hurry to judge situations, they can have a greater understanding of the individual customer needs and deliver customized solutions.
Focus on Authenticity and Service
Moreover, the Tao stresses authenticity and serving. Now, in sales, this means just being authentic with your customers and showing them how you really help & support your clients—not by trying to be someone you are not or to act as some kind of chameleon. Of course, authentic communication is the bedrock of any kind of trust. This also goes with the idea of giving within the Tao—that in giving, one receives.
Three Foundational Practices
Practice Patience and Persistence
Patience and perseverance can also be learned from the Tao Te Ching. This, in selling, is expressed by knowing:
– How long it will take to build a relationship and close a deal;
– Keeping cool-headed and calm during rejection or failure;
– Following up with prospects consistently but without being pushy.
Indeed, these three simple practices are foundational to any sales technique.
Cultivate Self-Mastery
Also, the Tao speaks of self-mastering as a way to achieve power. This speaks to a salesperson to work on these areas of their life :
– Constantly improving and learning
– Helping to manage one’s emotions and reactions
– To develop strong self–discipline regarding daily practices and habits
Maintain Flexibility
Lastly, the Tao uses the metaphor of water to describe the power of flexibility. In sales, this suggests a principle that encourages
– The ability to change sales approaches related to the different personalities and situations of clients
– A readiness for new ideas and approaches
– To find creative solutions for overcoming objections
Conclusion: An integration of these principles of Taoism will help a salesperson create more balanced, ethical, and effective sales techniques. Consequently, they can establish stronger relations with the clients and achieve better long-term deals.
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